In the United States of America, property listings are offered in a regionally unified system called the multiple listing service or MLS. There are currently over 500 MLS in the US, a number which fluctuates...
Listings are the most important real estate content out there. They are the bread and butter of real estate agents. That’s why it’s so important to find the right placement and strategy to present and...
With the rise of the pandemic and the already blooming culture of teleworking, working online seems inevitable for real estate agents and brokers. Most of us in the real estate business already have a website,...
Last decade can be depicted as a renaissance in real estate technology: starting with RETS and RESO API and ending with the latest trend, RESO UPI. The real estate industry is moving slowly but steadily...
Real estate is an essential service in most states, but not all. For example, states like Connecticut, Illinois, and Ohio determined that real estate is an essential service and that agents and related professionals may...
You probably heard it a thousand times before: “Content is the King.” If we apply the same idea to videos, then video marketing is a crown prince that might soon dethrone content marketing. But let’s...
While health professionals recommend that people stay home, most businesses switch to teleworking. In some areas, people are advised to, or order to, stay home and self-quarantine, and that can make it hard to get...
The Real Estate Standard Organization introduced RESO Web API in 2016 and recommended that all its members move on to RESO standards. Most MLS embraced the idea and made the switch, and a few are...
Facebook is one of the world's main social media platforms. After the launching of the social media network in 2004, its popularity has only increased with time. Facebook had almost 2.5 billion monthly active users for...
As COVID-19 craziness buzzes around us, it is easy to feel lost and exhausted. Add to that social distancing and working from home, it’s no wonder people are so overwhelmed. Given the uncertainty, we’d like...
Historically, spring has been the busiest buying season in the real estate market. There are always factors that impact the market in spring, but the effects aren’t usually big enough to change this fact. Because of...
Have you decided to create a real estate website? You probably already know the power of a good website for your real estate business. Creating a real estate website demands a lot of thinking and strategy:...
Once you have your real estate website up and running, you should improve your real estate online marketing by being more active on social media. Sharing listings and posting related content are the best ways to...
Realtors are getting some good news in the new stimulus package. On Friday, the president signed the massive $2 trillion bill into law. The law includes numerous benefits for real estate agents, brokers and other American...
As cities grow bigger and more populated, commuting becomes a huge challenge for real estate agents and brokers. Plus, the costs of commercial real estate are on the rise. As a result, some brokers might...
In these uneasy times, when Covid-19 brings exhaustion and overwhelmingness, self-isolation and social distancing have become the norm in our society. Unfortunately, these practices hit real estate agents hard because face-to-face communication is essential to...
In this article, I’m trying to shed light on one of the most recent topics related to the real estate market: Airbnb. Apparently, people are getting more interested in investing in Airbnbs since it’s really...
When talking about which is the best website builder, Weebly or Wordpress, there are different things to consider. The one which might be good for one business, might not be useful for another. Real estate...
Brokers are probably the most influential members of the real estate industry. They are the ones who make the most crucial decisions in real estate deals, and our professional lives as real estate agents depend...
With the coronavirus outbreak, 2020 has not started on a positive note for the whole word. The coronavirus, also known as Covid-19, has become a pandemic that is growing exponentially. The economic and political consequences...
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it’s still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it’s...
When it comes to buying a house you may notice that it’s not cheap. It can even be scary at some points. Each individual sooner or later in his life, feels the urge to make...
What impacts a buyer’s decision making process most? Besides price, the property condition, and the environment, there is one more and the most important thing. It's a neighborhood. Why do buyers worry about the neighborhood...
Metrolist is the biggest MLS in Northern California, and it is one of the most important MLS across the country. It serves more than 20,000 real estate professionals in the region. It is the ultimate voice...
Many real estate investors already feel an overwhelming amount of stress. This can come from an overemphasis on profit, money and wealth. Unfortunately, in most cases, this pressure can stop investors from progressing in their...
We all know that marketing your business is essential for growing your audience and expanding your influence. But what most people associate with marketing are paid promotions, which of course work, but are not organic....
Being a real estate agent is interesting and challenging at the same time. You have to work hard and for a long time. Have to be an expert in the real estate market. You should...
First MLS or FMLS was founded in 1957, and it is the first multiple listing provider in the state of Georgia. Today, it is still the ultimate voice of real estate data across the state. FMLS...
Starting your career as a real estate agent and making tons of profits is alluring, but it requires strategy. To progress in this market, we need leads, in addition to a vigorous combination of commitment,...
Today is the era of social media. The importance of social media marketing is huge in businesses. Although traditional media, especially TV, is still considered one of the main marketing devices, the power of social...
We are passing some nervy days. New outbreaks of the COVID-19 coronavirus in Europe and elsewhere have rattled markets. On Tuesday, CDC officials said that community spread of the new virus in the U.S. is not...
Finding the right clients is important in the real estate industry. However, negotiating with both sides and closing the deal determines your income and success. Whether you are a buyer’s or a seller’s agent, your...
It's important to lure potential buyers with promotions. But, in real estate, running promos isn’t as simple as slashing prices or putting up a “SALE” sign on your window. To get the most out of...
Nowadays more and more people are oriented on social media marketing, and there is nothing wrong with it. But sometimes we forget that the good old-fashioned marketing tricks might be the best strategy for the...
You may think, as a real estate professional, that it’s not so easy to beat Zillow in the real estate market, and we will agree with you. But there is always a solution. You can...
When investing in real estate you need to know the market you intend to enter, its potentials, and its trends thoroughly. You also need to identify the most efficient methods for securing your success. Here...
Having a complete, well-designed real estate website can make a huge difference for real estate agents and agencies. Home-buyers will visit and stay on the website that is informative enough to provide high-quality service for...
Have you been in the real estate industry for a while, and you think that you have done everything to become a successful real estate agent? Maybe you are right and you have already achieved...
Instagram is going to be an even more competitive social media platform this year. The social network turns 10 in 2020. It will not only stay one of the most liked social media channels, but...
Open Standards are used and interpreted differently in different industries. The definition everyone seems to agree on though is this: “An open standard is a standard that is publicly available and has various rights to use...
