Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space to generate leads and boost...
My Florida Regional MLS (MFRMLS) is one of the nation’s largest MLS, serving agents and brokers in Orlando, Tampa, Lakeland and other communities in central and southwest Florida. Building an IDX site with MFRMLS is simple and fast with WordPress and...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents blog. They blog to produce...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its complexities online. Property photos and video...
April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee and full-service agents, Redfin is...
Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input for all broker related information...
It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however. There is a lot at risk in...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has an open rate of about...
A summary of the trends and evolutions in the real estate industry The U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, 630-650 small to medium MLS manage listings within their territory. But...
Heartland MLS is one of the most important MLS in the nation. It hosts thousands of listings in Kansas City and the surrounding towns in Missouri and Kansas. Pulling these listings and integrating them into an IDX site is fast...