It’s no secret that the majority of real estate page views are captured by the major portal sites—Zillow, Trulia, Realtor.com, Redfin, etc. But that does not mean you cannot compete with these sites in your market. The key is to tighten your...
Realtyna’s Organic MLS Integration is a WordPress RETS plugin designed to streamline the MLS data connection process for web developers. If you are working on a website fed by IDX/RETS, Organic MLS Integration can speed the delivery of your project by...
The home-buying process is involving more and more technology. The latest survey from the National Association of REALTORS® found that 95 percent of homebuyers used the Internet to aid the home-buying process and 72 percent used a mobile device. This shift in...
7 Reasons Why You Should Track Your Leads What can I do to convert more leads? It’s a question real estate professionals ask themselves everyday. Unfortunately there is no secret sauce. Real estate professionals need to know their market and increase their exposure...
The California Regional Multiple Listing Service (CRMLS) is the nation’s largest, hosting tens of thousands of property listings in Southern California. It serves more than 81,000 members and has coverage, data share, or reciprocal access in parts of more than 30...
If your MLS offers a RETS feed, you can use it to improve your IDX display and boost your site’s SEO. To do this you will need to access the RETS server and use several queries to discover available resources, download...
Are you a real estate professional with a WordPress website? You have several options for developing your IDX display. You could go with an IDX frame with a low upfront cost. But that comes with several drawbacks, as we detail here: https://realtyna.com/blog/what-is-idx-framing/ We’ve...
Real Estate Lead Capture Tools SEO + Lead Capture With competition getting stronger for online property searches, marketing strategies to generate new leads are becoming more complex. It means real estate professionals need more tools to increase the visibility of their website...
Connect your WordPress Site to MLS with Organic MLS Integration from Realtyna. More and more, real estate professionals are moving away from iframe IDX systems and looking for a direct connection to their MLS. The problem is that a framed IDX website...
For more than ten years Realtyna has been working to bring light to the fact that not all IDX are created equal. While every IDX solution will display property listings from your MLS on your site, there can be large differences...