The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and professional certification opportunities as well...
Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media is strong. To maximize returns,...
To become a real estate agent in Florida you must be 18 years old, have a high school diploma, and submit to fingerprinting. You also must complete 63 hours of pre-licensing education and pass the Florida real estate exam. Real estate...
One of the most interesting questions about the modern real estate industry is decentralization. Rather than a single warehouse for all real estate listings, there are between 600 and 700 MLS and countless other web portals and syndicators. As of now, agents...
As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been in business long enough, you’ve...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach more leads. Since 2017, Facebook...
Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space to generate leads and boost...
My Florida Regional MLS (MFRMLS) is one of the nation’s largest MLS, serving agents and brokers in Orlando, Tampa, Lakeland and other communities in central and southwest Florida. Building an IDX site with MFRMLS is simple and fast with WordPress...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents blog. They blog to produce...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its complexities online. Property photos and video...