Not all IDX are equal. In fact, IDX really is an umbrella term for four separate technologies. Each one uses a unique method to connect your website with your MLS. And each has a series...
Real estate was long slow to adopt new technology. Initial movements to digitize listings in the early to mid 2000s were followed by a decade of upgrading and retrofitting existing systems. Finally, in the past three...
Selling a home is challenging. The process can be complex and emotionally difficult. This is especially true for homeowners selling for the first time. One of the most difficult parts is waiting for offers. At this...
Video backgrounds on real estate websites are a popular web design trend that actually work really well. You’ve probably seen them before. They are the video loops displayed on a site’s landing page or in...
Elementor is a widely popular page builder for WordPress. Known for its high-level design and live front-end editing, Elementor has helped millions of WordPress users build beautiful sites faster. Now, you can add IDX to Elementor and...
IDX is an umbrella term for technologies that connect a real estate website to an MLS, including iFrames, FTP, RETS, and RESO Web API. VOW also connects a website to an MLS, but because it...
Zillow’s entry into Canada will increase competition for leads. But agents have a secret weapon. In October, Zillow launched its first property listings in Canada. The company joins Realtor.ca, Centris, and others providing listings at the...
There are several technologies for adding MLS listings to your WordPress website, but none offer the capabilities of an integrated site. For example, with integrated MLS listings, your WordPress site will be: Content Rich - Every property...
6 Steps to Add MLS Search to a WordPress Website In this article we are going to show you what you need to do to add MLS search to a WordPress website. Follow these six easy steps...
Toronto Real Estate Board is one of the largest in Canada, and with Realtyna Organic MLS Integration you can host all TREB listings on your WordPress site for a one-time payment (no monthly data access...
Amanda Ku is a Realtor and marketer based in Calgary, Alberta. In her ten years in the real estate industry, she has built a reputation as Calgary’s most-trusted source on inner city infill development. She’s...
The year 2020 involved some of the most important property technology (proptech) changes in decades. The pace of change was so rapid that we might call it the year of digital interactions. Since the beginning...
The best real estate bloggers refresh their ideas each year. They develop fun, new content to keep readers engaged and to keep their creative juices flowing. This year offers you the same opportunity. Struggling to come...
Each year offers fresh marketing opportunities for real estate agents. The very best innovate to stay ahead of the competition. In 2021, real estate agents face more uncertainty. But the year also holds promise. If you...
Our phase 2 and Republic campaign have brought a lot of attention to RealtyFeed. In this blog, we will take a look “under the hood” at some of the technologies backing the new real estate...
The year 2020 is not one we will soon forget. In fact, it is hard to believe that only 12 months have passed with all that has happened. The coronavirus pandemic led our company in directions...
The year 2020…will there ever be anything like it again? Through the ups and downs of the past 12 months, the Realtyna blog has shown through. From analysis of the pandemic and its effect on...
The pandemic has completely remade the way we work. Millions across the nation have begun teleworking on a full or part time basis. Even with an effective vaccine and wide distribution, high levels of remote...
The past year has been a roller coaster for the real estate industry. The rapid pace of change seems only to have accelerated with the pandemic. So when we had a chance to chat with...
Is your real estate site built on WordPress? Have you ever wondered how to get that little icon in the browser tab to show your logo? Today, we’ll show you how it’s done. That little icon...
The real estate website is essential to the modern real estate industry. For some agents, it is a key marketing and lead generation tool. For others, it is the cornerstone of a professional identity. It’s...
Over and over again, leads say they prefer email to other advertising content. This and its low cost, has made email one of the most persistent and effective marketing strategies in the real estate industry. Still,...
Your real estate logo is a powerful symbol. Whether you intend it or not, it can evoke thoughts and feelings in your leads. The best real estate logos harness this potential. By employing different design...
Real estate agents are extremely busy. Everyday they manage client meetings, open houses, content creation and more. So, automation of routine tasks can offer great benefit. One of the most frequent and tedious tasks agents face...
Your logo is one of the foundations of your real estate business. It is one of the first things leads will see when they encounter your brand. It is also what they will most remember...
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to...
Blogs are a vital feature of your real estate website. They help improve traffic and SEO. They help establish authority in your marketing niche. But real estate blogs also serve another purpose—they foster community. In this...
Have you ever published a real estate listing only to find it word-for-word reposted on Craigslist or another site? Theft is a major problem in the real estate industry. It can create illegitimate competition and divert...
Be honest. When was the last time you gave your real estate website hosting any thought? Two years ago? Five? Ten? It’s completely normal to push this rather technical aspect of your business to the back of...
Inman and NAR don’t give out real estate awards for password security. Maybe they should. No one likes dealing with passwords. It takes time out of an already busy schedule for real estate agents. And the...
Unlike many day-to-day purchases, there is no sales tax for buying a home. You may need to pay a tax on your mortgage, however, and as a homeowner, you will owe property taxes on the...
The taxes for selling a home are the capital gains tax on the income earned from the sale and the excise tax on the transfer of property from seller to buyer, though they will not...
No, realtors generally do not get paid if a house does not sell. Most realtors are paid by commission, or a percentage of the final sale. If there is no sale, there is no commission. ...
It can take about six months to start making money as a real estate agent. Everyone is different, but six months is around the time many agents make their first sale. To start making consistent...
PHRETS is a free, open source library that helps web developers access a RETS server and download listings. First released in 2006, PHRETS combines the functionality of RETS with the PHP language for web development. For...
A strong content strategy is essential for any real estate business looking to grow online. This puts pressure on agents to produce new blogs, posts and tweets on a regular basis. All this content requires...
Real estate is an essential service in most states, but not all. For example, states like Connecticut, Illinois, and Ohio determined that real estate is an essential service and that agents and related professionals may...
Realtors are getting some good news in the new stimulus package. On Friday, the president signed the massive $2 trillion bill into law. The law includes numerous benefits for real estate agents, brokers and other American...
Yes, realtors have access to more real estate data than the general public because they may view the MLS, RPR and other sources compiled and controlled by industry associations. These proprietary data include active and...
No, you cannot list FSBO on the MLS, at least not directly. Because the MLS is owned by brokers, only agents can list on the MLS. But there are some other options to list FSBO,...
