Author: Tait

14 Nov Inside the International MLS Forum: How Real Estate Leaders Are Bringing the MLS Model to the World

Posted at 11:00h in Best Practices and Lead Generation, Blog, Multiple Listing Service, Real Estate Basics, Real Estate Technology, RealtyFeed, SEO by Tait 0 Comments

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Global real estate leaders are pushing to bring the U.S. model of standardization and collaboration to more real estate markets around the world. In the last decade, data standards and technology have transformed the way real...

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14 Jun Gas Stoves in Real Estate: How You Can Create Listings With the Details Buyers Seek

Posted at 11:00h in Blog, Essentials, Real Estate Technology, Real Estate Tips by Tait 0 Comments

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Gas stoves have been in the news a lot recently with media discussions focusing on the possibility of harmful emissions. As a result, a U.S. regulator has floated restrictions on new stoves. Some cities and...

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21 Mar Lavender: API Ready Real Estate Theme

Posted at 04:52h in Blog, Real Estate Marketing, Real Estate Technology, Real Estate Tips, Real Estate Trends by Tait 0 Comments

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Lavender is a theme for building fast real estate websites via a headless framework. The API-based theme allows developers to create high-performing real estate websites using MLS data. Content is rendered instantly from the WordPress and MLS...

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20 Mar How to Add IDX to an Elementor Website

Posted at 06:00h in Blog, How to, How To's, IDX, Real Estate Tech News by Tait 2 Comments

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Elementor is a widely popular page builder for WordPress. Known for its high-level design and live front-end editing, Elementor has helped millions of WordPress users build beautiful sites faster. Now, you can add IDX to Elementor and...

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04 Mar The 26 Best Real Estate APIs for Your App in 2023

Posted at 12:06h in Blog, Real Estate Technology, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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Real estate apps are better with data.  Home buyers want information to be confident in their offers. And home sellers need knowledge to set the best prices. Real estate APIs help real estate apps and websites win customers...

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01 Mar What Is MLS API?

Posted at 06:00h in Blog, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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MLS API is a way to display property listings online. Like other IDX technologies, MLS API allows you to connect to your MLS, build a property search that updates with new listings, and generate leads....

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28 Feb What Does API Stand For in Real Estate?

Posted at 06:00h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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API or application programming interface is an IDX technology used to transfer property listing data from an MLS to an agent website. Long used in non-real estate contexts, API has been gaining wider acceptance within...

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30 Dec 6 Ways MLS API Can Improve Your IDX Performance

Posted at 06:00h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Tait 2 Comments

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Building an IDX site can have a huge impact on your business and personal life. It’s an essential step to boost your online presence and generate leads. But what systems and technologies should you choose? In...

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12 Nov How to Add IDX to WordPress in 9 Easy Steps

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News by Tait 0 Comments

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The real estate industry is changing rapidly and with it, the role of the real estate agent. Thanks to advanced technology, real estate agents can now access unprecedented information about property listings and their surrounding communities...

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21 Sep Can Mobile App IDX Platforms Replace Real Estate Websites?

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics, Real Estate Tips by Tait 0 Comments

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It is no secret that the real estate business is trending toward mobile.  Following years of steady growth, NAR reported for the first time this year that buyers used mobile devices as often as computers when...

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01 Nov What Are the Pros and Cons of the Different IDX Solutions?

Posted at 11:00h in Blog, IDX, Multiple Listing Service, Real Estate Tech News by Tait 0 Comments

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Not all IDX are equal. In fact, IDX really is an umbrella term for four separate technologies. Each one uses a unique method to connect your website with your MLS. And each has a series...

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01 Oct How to Invest in Real Estate Tech in 2021

Posted at 11:00h in Blog, How to, How To's, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Tait 0 Comments

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Real estate was long slow to adopt new technology. Initial movements to digitize listings in the early to mid 2000s were followed by a decade of upgrading and retrofitting existing systems. Finally, in the past three...

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26 Aug Are You Selling Your House? 20 Tips To Get the Best Offer

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Tips, Real Estate Trends by Tait 0 Comments

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Selling a home is challenging. The process can be complex and emotionally difficult. This is especially true for homeowners selling for the first time. One of the most difficult parts is waiting for offers. At this...

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06 Jul How To Add a Video Background to Your WordPress Real Estate Website

Posted at 11:00h in Blog, Essentials, How to, How To's, Real Estate Technology, SEO by Tait 0 Comments

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Video backgrounds on real estate websites are a popular web design trend that actually work really well. You’ve probably seen them before. They are the video loops displayed on a site’s landing page or in...

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01 Jul What Is the Difference Between IDX and VOW?

Posted at 02:00h in Blog, IDX, Multiple Listing Service, Real Estate Basics, Real Estate Technology by Tait 0 Comments

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IDX is an umbrella term for technologies that connect a real estate website to an MLS, including iFrames, FTP, RETS, and RESO Web API. VOW also connects a website to an MLS, but because it...

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20 Jun Zillow Is Expanding to Canada. 6 Tips to Outrank It and Other Portals in Your Market

Posted at 10:01h in Best Practices and Lead Generation, Blog, How to, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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Zillow’s entry into Canada will increase competition for leads. But agents have a secret weapon. In October, Zillow launched its first property listings in Canada. The company joins Realtor.ca, Centris, and others providing listings at the...

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13 Jun How to Integrate MLS listings into a WordPress website

Posted at 02:00h in Blog, How to, How To's, Real Estate Technology by Tait 2 Comments

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There are several technologies for adding MLS listings to your WordPress website, but none offer the capabilities of an integrated site. For example, with integrated MLS listings, your WordPress site will be: Content Rich - Every property...

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11 Jun 6 Steps to Add MLS Search to a WordPress Website

Posted at 02:40h in Blog, How to, IDX, Multiple Listing Service by Tait 4 Comments

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[realtyna_blog_notice] In this article we are going to show you what you need to do to add MLS search to a WordPress website. Follow these six easy steps to start displaying MLS property listings on your site...

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05 Jun How I can integrate TREB (Toronto Real Estate Board) with WordPress

Posted at 02:00h in Blog, How to, How To's, IDX, Real Estate Canada, Realtyna Products and News by Tait 0 Comments

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Toronto Real Estate Board is one of the largest in Canada, and with Realtyna Organic MLS Integration you can host all TREB listings on your WordPress site for a one-time payment (no monthly data access...

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18 May ‘Creating dreams for people’ – A Conversation With Amanda Ku, Calgary Realtor and Infill Expert

Posted at 11:00h in Best Practices and Lead Generation, Blog, Influencers, Real Estate Basics, Real Estate Tips by Tait 0 Comments

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Amanda Ku is a Realtor and marketer based in Calgary, Alberta. In her ten years in the real estate industry, she has built a reputation as Calgary’s most-trusted source on inner city infill development. She’s...

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03 Feb 5 PropTech Trends to Follow in 2021

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology, Real Estate Tips, Real Estate Trends by Tait 0 Comments

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The year 2020 involved some of the most important property technology (proptech) changes in decades. The pace of change was so rapid that we might call it the year of digital interactions. Since the beginning...

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29 Jan 7 Fun Real Estate Blog Ideas for 2021

Posted at 11:00h in Best Practices and Lead Generation, Blog, Creative ideas, Essentials, Real Estate Basics, Real Estate Marketing, Real Estate Tips, Real Estate Trends by Tait 1 Comment

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The best real estate bloggers refresh their ideas each year. They develop fun, new content to keep readers engaged and to keep their creative juices flowing. This year offers you the same opportunity. Struggling to come...

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25 Jan 9 Creative Real Estate Marketing Ideas to Try in 2021

Posted at 11:00h in Blog, Real Estate Marketing, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Real Estate Trends, RealtyFeed, Social Media by Tait 0 Comments

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Each year offers fresh marketing opportunities for real estate agents. The very best innovate to stay ahead of the competition.  In 2021, real estate agents face more uncertainty. But the year also holds promise. If you...

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15 Jan RealtyFeed and RESO: How the New Real Estate Social Network Is Built On Cutting Edge Technology Standards

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Real Estate Trends, RealtyFeed by Tait 0 Comments

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Our phase 2 and Republic campaign have brought a lot of attention to RealtyFeed. In this blog, we will take a look “under the hood” at some of the technologies backing the new real estate...

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07 Jan Year in Review: Realtyna in 2020

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Real Estate Trends, RealtyFeed by Tait 0 Comments

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The year 2020 is not one we will soon forget. In fact, it is hard to believe that only 12 months have passed with all that has happened.  The coronavirus pandemic led our company in directions...

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30 Dec Year In Review: Our Most Popular Blog Posts of 2020

Posted at 13:25h in Best Practices and Lead Generation, Blog, Real Estate Tips, Real Estate Trends by Tait 0 Comments

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The year 2020…will there ever be anything like it again? Through the ups and downs of the past 12 months, the Realtyna blog has shown through. From analysis of the pandemic and its effect on...

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22 Dec 9 Tips to Market Your Real Estate Listing for Telework

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Marketing, SEO, Social Media by Tait 0 Comments

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The pandemic has completely remade the way we work. Millions across the nation have begun teleworking on a full or part time basis. Even with an effective vaccine and wide distribution, high levels of remote...

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12 Nov A Conversation With RESO CEO Sam DeBord

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology, Real Estate Trends by Tait 0 Comments

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The past year has been a roller coaster for the real estate industry. The rapid pace of change seems only to have accelerated with the pandemic. So when we had a chance to chat with...

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16 Oct How to Add a Site Icon (Favicon) to Your WordPress Real Estate Website

Posted at 11:00h in Blog, Essentials, How to, How To's, Real Estate Basics, Real Estate Tips by Tait 0 Comments

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Is your real estate site built on WordPress? Have you ever wondered how to get that little icon in the browser tab to show your logo? Today, we’ll show you how it’s done. That little icon...

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13 Oct 8 Secret WordPress Features to Help You Manage Your Real Estate Website

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology, Real Estate Tips by Tait 1 Comment

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The real estate website is essential to the modern real estate industry. For some agents, it is a key marketing and lead generation tool. For others, it is the cornerstone of a professional identity. It’s...

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28 Sep The 9 Real Estate Email Marketing Mistakes You Are Probably Making

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics, Real Estate Marketing, Real Estate Tips by Tait 0 Comments

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Over and over again, leads say they prefer email to other advertising content. This and its low cost, has made email one of the most persistent and effective marketing strategies in the real estate industry. Still,...

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17 Sep The Psychology of Font and How to Use It in Your Real Estate Logo

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Marketing by Tait 0 Comments

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Your real estate logo is a powerful symbol. Whether you intend it or not, it can evoke thoughts and feelings in your leads. The best real estate logos harness this potential. By employing different design...

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02 Sep How to Send Your WordPress Real Estate Blog Posts Automatically to Social Media

Posted at 11:00h in Best Practices and Lead Generation, Blog, IDX, Real Estate Technology, Real Estate Tips, Social Media by Tait 0 Comments

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Real estate agents are extremely busy.  Everyday they manage client meetings, open houses, content creation and more. So, automation of routine tasks can offer great benefit. One of the most frequent and tedious tasks agents face...

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01 Sep 8 Tips to Choose the Right Logo and Develop a Unique Real Estate Brand

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Tips, Real Estate Trends by Tait 0 Comments

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Your logo is one of the foundations of your real estate business. It is one of the first things leads will see when they encounter your brand. It is also what they will most remember...

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27 Aug How to Create a Custom Short URL for Your Real Estate Website and Brand

Posted at 11:00h in Best Practices and Lead Generation, Blog, How To's, Real Estate Tips by Tait 0 Comments

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Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to...

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21 Aug 12 Ways to Get More Comments on Your Real Estate Blog and Build a Community

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, How to, How To's, Lead Generation, Real Estate Basics by Tait 28 Comments

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Blogs are a vital feature of your real estate website. They help improve traffic and SEO. They help establish authority in your marketing niche. But real estate blogs also serve another purpose—they foster community. In this...

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14 Aug How to Protect Your IDX Real Estate Website From Theft and Scraping

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Trends by Tait 0 Comments

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Have you ever published a real estate listing only to find it word-for-word reposted on Craigslist or another site? Theft is a major problem in the real estate industry. It can create illegitimate competition and divert...

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07 Aug 8 Signs That It Is Time to Upgrade Your Real Estate Website Hosting

Posted at 11:00h in Blog, Essentials, IDX, Real Estate Basics, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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Be honest. When was the last time you gave your real estate website hosting any thought? Two years ago? Five? Ten? It’s completely normal to push this rather technical aspect of your business to the back of...

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23 Jul How to Manage Passwords on Your Real Estate IDX Website?

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, How to, How To's, Real Estate Basics by Tait 0 Comments

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Inman and NAR don’t give out real estate awards for password security. Maybe they should. No one likes dealing with passwords. It takes time out of an already busy schedule for real estate agents. And the...

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14 Jul What Are the Taxes for Buying a Home?

Posted at 04:27h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Unlike many day-to-day purchases, there is no sales tax for buying a home. You may need to pay a tax on your mortgage, however, and as a homeowner, you will owe property taxes on the...

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