The past year has been a roller coaster for the real estate industry. The rapid pace of change seems only to have accelerated with the pandemic. So when we had a chance to chat with...
Is your real estate site built on WordPress? Have you ever wondered how to get that little icon in the browser tab to show your logo? Today, we’ll show you how it’s done. That little icon...
The real estate website is essential to the modern real estate industry. For some agents, it is a key marketing and lead generation tool. For others, it is the cornerstone of a professional identity. It’s...
Over and over again, leads say they prefer email to other advertising content. This and its low cost, has made email one of the most persistent and effective marketing strategies in the real estate industry. Still,...
Your real estate logo is a powerful symbol. Whether you intend it or not, it can evoke thoughts and feelings in your leads. The best real estate logos harness this potential. By employing different design...
Real estate agents are extremely busy. Everyday they manage client meetings, open houses, content creation and more. So, automation of routine tasks can offer great benefit. One of the most frequent and tedious tasks agents face...
Your logo is one of the foundations of your real estate business. It is one of the first things leads will see when they encounter your brand. It is also what they will most remember...
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to...
Blogs are a vital feature of your real estate website. They help improve traffic and SEO. They help establish authority in your marketing niche. But real estate blogs also serve another purpose—they foster community. In this...
Have you ever published a real estate listing only to find it word-for-word reposted on Craigslist or another site? Theft is a major problem in the real estate industry. It can create illegitimate competition and divert...