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03 May Feed Generation and Exporting to Real Estate Portals

Posted at 09:27h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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As the cliche goes, “If you can’t beat ‘em, join ‘em!” Except in the case of real estate portal giants, it is very much good advice! Websites such as Zillow and Trulia dominate the real...

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02 May How To Create a Social Media Calendar For a Real Estate Business and Why It’s Important

Posted at 09:33h in Best Practices and Lead Generation, Blog, How to, How To's, Social Media by Morgan Taylor 3 Comments

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Producing content and posting to social media are essential for real estate marketing. But they can be a lot to manage in a schedule that is already full. You have showings, open houses, and client meetings. How...

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01 May What is VOW in Real Estate?

Posted at 11:34h in Blog, Essentials, IDX, Real Estate Basics, Real Estate Tech News by Morgan Taylor 7 Comments

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VOW or virtual office website is a real estate data product offered by most MLS that provides more sales history and off-market data than IDX. VOW is designed to help agents looking to drop the...

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27 Apr 7 Tips to Build SEO Website for your Real Estate Business

Posted at 11:42h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips, SEO by Morgan Taylor 0 Comments

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If you are new to having and managing a website, you are probably wondering what this whole, “SEO,” thing is about. If you are a veteran, you can still benefit from keeping up with the...

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26 Apr What Is a CRM In Real Estate?

Posted at 14:21h in Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 5 Comments

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A CRM in real estate is software designed to help agents and brokers streamline their marketing and sales processes—and ultimately to close deals faster—by allowing them to manage client communications, automate workflows, and track lead...

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25 Apr RESO Web API and the Future of RETS

Posted at 19:40h in Blog, IDX, Real Estate Tech News by Morgan Taylor 0 Comments

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Real estate technology is going through quite the transformation. RETS, once the gold standard for IDX, is being replaced by the RESO Web API. RESO even said it plans to retire RETS, by June, 2018. We've written about the...

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24 Apr Data Distribution Facility (CREA DDF) Explained

Posted at 20:07h in Blog, Multiple Listing Service, Real Estate Canada, Real Estate Tech News, Real Estate Technology by Morgan Taylor 3 Comments

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The U.S. and Canada real estate industries have evolved in different ways. One of the major differences is the Data Distribution Facility or CREA DDF. We created this article to answer some common questions about...

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20 Apr How to Add IDX Search to WordPress Avada Theme

Posted at 19:33h in Blog, How to, How To's, IDX by Morgan Taylor 1 Comment

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Are you a fan of Avada Theme looking to add IDX functionality? Check out Realtyna’s Organic MLS Integration. Organic MLS Integration is an IDX alternative Realtyna has been refining for more than eight years. Instead of providing a...

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18 Apr How to Create Real Estate Market Reports and Generate Leads

Posted at 18:14h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation by Morgan Taylor 0 Comments

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Home buyers are getting savvy. More and more they want stats and figures, to guide their buying decisions. If you can provide this data for them in an attractive and easy format, you'll have an edge over...

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17 Apr What is the difference between RETS and VOW?

Posted at 20:44h in Blog, Multiple Listing Service, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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In your research on IDX options, you may have come across RETS and VOW. Both are data feeds to connect your website to your MLS. Both contain property listings to build your IDX display. But...

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16 Apr How to Build Backlinks and Generate Real Estate Leads

Posted at 19:11h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation, SEO by Morgan Taylor 0 Comments

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We've written a lot about real estate SEO.Today we area going to go deeper into backlinks. Backlinks are an essential aspect of any SEO strategy. They will help you attract visitors to your site and grow your...

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12 Apr How to Activate Your YouTube Channel and Generate More Real Estate Leads

Posted at 21:02h in Best Practices and Lead Generation, Blog, Creative ideas, How to, How To's, Lead Generation, Social Media by Morgan Taylor 2 Comments

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Video content is hugely important in real estate. And demand is out pacing supply. According to a recent NAR report, 36% of home-buyers turn to online video sites like YouTube during their home search. But only 4% of agents...

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11 Apr 11 Tips to Increase Engagement on Your Blog and Generate Real Estate Leads

Posted at 20:20h in Best Practices and Lead Generation, Blog, Creative ideas, How To's, Lead Generation, Real Estate Tips by Morgan Taylor 68 Comments

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You should think of your blog like a home. Provide regular maintenance and it will produce returns. Ignore it for too long and it can become a blight. We want to avoid that last part. So here are 11...

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10 Apr Weird Ways to Generate Real Estate Leads that Actually Work

Posted at 17:03h in Best Practices and Lead Generation, Blog, Creative ideas, Lead Generation, Real Estate Tips by Morgan Taylor 0 Comments

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It pays to think outside the box, even in real estate. Here are 9 weird ways to generate real estate leads that actually work. WEAR A NAME TAG If you wear a name-tag all day everyday, people are...

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06 Apr Use Organic IDX to Generate Real Estate Leads

Posted at 19:19h in Blog, IDX, Lead Generation, Realtyna Products and News by Morgan Taylor 1 Comment

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Real estate marketing is getting complex. Some agents buy web ads to generate real estate leads. Some have elaborate social media campaigns. Some even hire actors to create video for featured properties. These efforts can get...

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05 Apr How to Get Press Coverage for your Business and Generate Real Estate Leads

Posted at 20:00h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation by Morgan Taylor 0 Comments

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All small businesses want to generate a little buzz. As a real estate agent, you are in a pretty good position to achieve this. With some strategic thinking and good timing, you can get your name...

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04 Apr RESO Web API v. RETS

Posted at 19:39h in Blog, IDX, Multiple Listing Service, Real Estate Tech News by Morgan Taylor 2 Comments

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Real estate technology is in the middle of its largest transformation in decades. MLS and developers are racing to transition away from RETS before the December 2018 deadline. Long considered the gold standard for IDX, the framework...

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03 Apr What is RESO Data Dictionary?

Posted at 20:19h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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As a real estate agent or broker, you may have come across RESO Data Dictionary. You may be wondering what it is, how it works, and how it relates to other RESO standards. We've put together this...

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02 Apr Build an IDX Website With Divi

Posted at 20:19h in Blog, How To's, IDX, Real Estate Tips by Morgan Taylor 0 Comments

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At Realtyna we just love Divi. That's why we've designed the following IDX products to be plug 'n play with Divi theme and Divi builder. •WPL - for basic sites, adding your own properties only •Organic IDX -...

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30 Mar RESO Web API to Replace RETS

Posted at 19:30h in Blog, IDX, Multiple Listing Service, Real Estate Tech News by Morgan Taylor 4 Comments

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Big changes are coming to real estate technology in 2018 as the Real Estate Standards Organization announced it is shutting down RETS. In a notice on its website,  RESO said it aims to retire RETS, or the...

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29 Mar Boost Your SEO With Organic IDX for Divi

Posted at 18:43h in Blog, IDX, Real Estate Tips, Realtyna Products and News, SEO by Morgan Taylor 0 Comments

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Combining the SEO power of Realtyna Organic IDX with the elegance of Divi and Divi Builder. Divi is one of the fastest, easiest way to build a website. Now you can add Realtyna's Organic IDX for a...

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28 Mar How to Create a Real Estate Website with Divi

Posted at 18:59h in Blog, How to, How To's, IDX by Morgan Taylor 0 Comments

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Creating a real estate website for your business can be complex and time consuming. But there are some tools out there to help you. One of the best is Divi and Divi builder, a theme and page...

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27 Mar 4 Things To Know Before Hunting For Leads by Jay Egger

Posted at 18:21h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Basics, Real Estate Tips by Morgan Taylor 0 Comments

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Welcome Realtyna Readers, today's blog post is written by Jay Egger from FitSmallBusiness. Jay Egger is a digital marketing specialist for Fit Small Business, a digital small business education publication. He has experience in public relations,...

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26 Mar What is RESO Web API?

Posted at 19:32h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 3 Comments

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RESO Web API is a data technology standard for the real estate industry designed to streamline the movement of listings data across MLS, reduce local hosting and security costs for agents and brokers, and push...

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23 Mar How to Be More Productive in Real Estate

Posted at 19:57h in Best Practices and Lead Generation, Blog, How to, How To's, Real Estate Basics by Morgan Taylor 0 Comments

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Most real estate agents want to set themselves apart. There's really no secret to do so. You need to work hard and be productive. The top real estate agents and brokers are efficient. They are diligent with their time. And...

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22 Mar What is a RETS Feed? Part 2

Posted at 19:13h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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We've received a lot of positive feedback from our blog what is a RETS feed? So we decided to provide an update with more details and an outlook for the future of RETS. WHAT IS A RETS...

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21 Mar 5 Signs That It’s Time to Upgrade Your Real Estate Website

Posted at 19:44h in Blog, IDX, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Tait 0 Comments

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Leads are impatient. If they find a site outdated, they leave. Period. This provides a challenge for agents in the ever-evolving world of real estate technology. Every few years, you need to conduct a competitive review of...

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20 Mar How to Generate Real Estate Leads with Twitter – Realtyna Blog

Posted at 20:07h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation, Social Media by Morgan Taylor 0 Comments

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To succeed on Twitter you need to understand Twitter. This is probably the biggest stumbling block for agents and brokers using the platform. Most use and understand Facebook. Then they take a similar approach to Twitter. But Twitter...

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19 Mar RETS Definition: The Real Estate Transaction Standard Made Simple

Posted at 17:50h in Blog, Essentials, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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If you're in the real estate industry, you may have come across the term RETS. RETS is a technology standard that streamlines property listing data transfers among MLSs, agents, and brokers to address decentralization in the...

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16 Mar Old School Real Estate Marketing Tools That Still Work

Posted at 18:49h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tips, Social Media by Morgan Taylor 1 Comment

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Old School Real Estate Marketing Tools That Still Work We spend a lot of time on this blog talking about online real estate marketing. But it's not the only way to go about things. There's still a bunch...

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15 Mar Pinterest for Real Estate: 7 Steps To Generate Leads and Grow Your Business

Posted at 19:58h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tips, Social Media by Morgan Taylor 0 Comments

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If you have a new real estate website, you need to get traffic to it. One of the best ways is to use Pinterest. Pinterest is one of the fastest ways to search and save cool stuff...

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14 Mar 7 Tips to Dominate Instagram For Real Estate and Generate More Leads Today

Posted at 19:01h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tips, Social Media by Morgan Taylor 0 Comments

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In online real estate marketing, content is king. And visual content is the king of kings. User click, comment, and share more often on photos and video. This is why Instagram is so powerful. It...

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13 Mar How to Create a WordPress IDX with Georgia MLS and Organic MLS Integration

Posted at 17:57h in Blog, How to, IDX, Real Estate Technology by Morgan Taylor 0 Comments

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Georgia MLS is one of the largest MLS on the East Coast. It hosts more than 20,000 active listings in the Atlanta area. Now you can display listings from this hot market on your WordPress website. Realtyna...

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12 Mar Why Every Real Estate Website Should Have A CRM

Posted at 18:44h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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Real estate is a balancing act. You want to generate more leads. But you also need to stay organized. As your business grows, maintaining this balance usually gets harder and harder. But it doesn't need to. With a CRM you...

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09 Mar How to set up Organic IDX with Carolina MLS

Posted at 18:21h in Blog, How to, IDX, Real Estate Technology by Morgan Taylor 0 Comments

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Carolina MLS is one of the most important MLS in the South East United States. It represents more than 10,000 agents in the Charlotte, North Carolina area. Now you host organic IDX listings from this fast growing...

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08 Mar The Top 8 Habits of Highly Successful Real Estate Agents

Posted at 20:32h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics, Real Estate Tips by Morgan Taylor 0 Comments

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It's an industry fact that some real estate agents are successful and some less so. Some seem to generate strong leads every hour, while others struggle. What sets these agents apart? It's certain that hard work plays...

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07 Mar RETS Feed Pros and Cons: Everything You Need to Know to Make a Smart IDX Decision

Posted at 19:19h in Blog, IDX, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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If you are considering an IDX upgrade, you may have come across RETS as a technology option. We've gone into detail about what RETS means,  and how RETS works. RETS certainly can help you generate more leads...

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06 Mar Create Custom Property Features and Give Your Leads What They Want

Posted at 18:44h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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More and more of the home buying process is happening online. This has led to unprecedented competition for leads and page views. To grow your business you need to create a marketing niche. But how are you supposed...

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05 Mar SEO, RETS and iFrames: Everything You Need to Know to Make a Smart IDX Decision

Posted at 18:11h in Blog, IDX, Real Estate Basics, Real Estate Tech News, SEO by Morgan Taylor 2 Comments

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Adding IDX to your real estate website can have a lasting impact on your business. But getting there is sometimes a complicated process. There's a lot of terminology that gets thrown around. So we put together this blog...

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02 Mar How to Become an Expert in Your Local Real Estate Market and Convert More Sales

Posted at 19:29h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation, Real Estate Marketing by Morgan Taylor 1 Comment

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How to Become an Expert in Your Local Real Estate Market and Convert More Sales In this blog post you will learn how to become a community expert. As a real estate agent, you need to be...

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