As the cliche goes, “If you can’t beat ‘em, join ‘em!” Except in the case of real estate portal giants, it is very much good advice! Websites such as Zillow and Trulia dominate the real estate web space and continue...
Producing content and posting to social media are essential for real estate marketing. But they can be a lot to manage in a schedule that is already full. You have showings, open houses, and client meetings. How are you supposed to remember...
VOW or virtual office website is a real estate data product offered by most MLS that provides more sales history and off-market data than IDX. VOW is designed to help agents looking to drop the brick-and-mortar business model and go...
If you are new to having and managing a website, you are probably wondering what this whole, “SEO,” thing is about. If you are a veteran, you can still benefit from keeping up with the frequently changing guidelines and ranking...
A CRM in real estate is software designed to help agents and brokers streamline their marketing and sales processes—and ultimately to close deals faster—by allowing them to manage client communications, automate workflows, and track lead data online. In the real estate...
Real estate technology is going through quite the transformation. RETS, once the gold standard for IDX, is being replaced by the RESO Web API. RESO even said it plans to retire RETS, by June, 2018. We've written about the improvements RESO Web API offers...
The U.S. and Canada real estate industries have evolved in different ways. One of the major differences is the Data Distribution Facility or CREA DDF. We created this article to answer some common questions about CREA DDF. What Is the Data...
The difference between IDX and RETS concerns the way data is transferred from your MLS to your website. RETS transfers are raw, meaning you need additional software to interpret them on your site. But they are also more flexible and...
Are you a fan of Avada Theme looking to add IDX functionality? Check out Realtyna’s Organic MLS Integration. Organic MLS Integration is an IDX alternative Realtyna has been refining for more than eight years. Instead of providing a frame for the MLS property...
Home buyers are getting savvy. More and more they want stats and figures, to guide their buying decisions. If you can provide this data for them in an attractive and easy format, you'll have an edge over your competitors. Here's how to create...