What Is MLS On The Fly™?
Displaying MLS/ IDX listing is key to the success of real estate marketing. Most agents in the US and Canada (and a growing number of countries around the world) depend on Multiple Listing Services to feed their websites and apps with a source of accurate property information.
This is where technology vendors like Realtyna come in place. Based on the data standards offered by RESO Web API, official vendors provide you with the right set of technology to display these listings on your website.
The latest breakthrough technology in this field is MLS On The Fly™. Showcases initially at the International MLS Forum in Paris in 2023, this technology is going to bring speed and performance to a whole new level.
Background
The inspiration behind MLS On The Fly™ stemmed from the need for organic and rapid MLS integration. Unlike traditional services, this innovative platform stands out for its speed, seamless integration, and remarkable cost-efficiency. It doesn’t demand massive hosting or hefty data imports, reducing hosting expenses by up to 90%.
Syncing and replication of data on the database of the website has been the norm for many years. This method has a wide range of benefits:
- Control over how the data can be displayed
- Customization
- Most importantly, the SEO juice as Google finds these listings as valuable or organic data.
However, these methods require high-level and extensive hosting. Hosting services can often be very expensive and hard to manage. This is about to change thanks to MLS On The Fly™, a concept designed and developed by the team of experts at Realtyna.
How Does MLS On The Fly™ Work?
MLS On The Fly™ is a package developed by Realtyna’s team of MLS experts. It offers MLS/ IDX integration via an API endpoint. This endpoint is powered by MLS Router™. All you have to do is sign up for RealtyFeed’s API service and you can enjoy 10 times higher speed and almost 90% reduction in hosting costs.
What Are the Benefits of MLS On The Fly™?
A new concept in the market, MLS On The Fly™ is a result of years of working with IDX/ MLS integration services. RESO Web API has made it possible for vendors to provide an improved integration but this has been a transfer layer.
MLS On The Fly™ ensures you have:
- On the fly access to the listings data
- 10 times faster speed
- Lower hosting burden
- Seamless user experience for property pages
Learn more about Realtyna’s MLS On The Fly™ here:
How Fast is MLS On The Fly™?
What sets MLS On The Fly™ apart is its lightning-fast performance, offering speeds ten times faster than conventional integrations. With live, accurate MLS data at your fingertips, it’s a game-changer for agents, brokers, and associations working with MLS IDX listings.
Powered by the MLS Router™ API, MLS On The Fly™ is underpinned by cutting-edge technological advancements. Its unique selling proposition lies in its unparalleled swiftness and minimal hosting requirements, distinguishing it significantly from similar services in the market.
Here is a comparison between MLS On The Fly™ with major real estate portals in the US:
What’s the Difference Between Realtyna’s Organic MLS Integration and MLS On The Fly™?
| Features | MLS On The Fly™ | Organic MLS Integration (MLS Add-on) |
|---|---|---|
| Performance | High | Good |
| Hosting Burden | Light Using beyond SQL technologies |
Heavy Limited to WP or MySQL |
| Data Accessibility | On the fly via API | Import |
| TikTok Bio Link for listings | High | High |
| RealtyFeed Mobile App | Yes | No |
| Instagram Bio Link for Listings | Yes | No |
| Premium CDN Service | Yes | No |
| Cron job | On The Fly | Need to be provided by the client |
| Coverage | All MLS providers | 90% of MLSs |
| Custom Feed | Yes | Yes |
| Cost (pricing) | $1800 Setup + $99 per mont + pass through fees |
$950 + $99 per month + pass through fees |
| Compatibility with themes and CMSs | WordPress + JS themes |
WordPress only |
| ETA | 1 Week | 3 Week |
How does Realtyna’s MLS Sync™ Differ from MLS On The Fly™?
<td$850 ($1800 > Discounted to $850 for Houzez clients)$0
($950 >> Waived for Houzez clients)
| Features | MLS On The Fly™ | MLS Sync™
(Houzez) |
| Pricing Model | ||
| Monthly | $99 | $99 |
| Performance | High | Good |
| RealtyFeed Mobile App | Yes | No |
| Instagram Bio Link for Listings | Yes | No |
| Premium CDN Service | Yes | No |
| Listing Update frequency | Fastest Possible | Every 24 hours |
| Cron job | On The Fly | Need to be provided by the client |
| TikTok Bio Link for listings | Yes | No |
| Hosting Burden | Light Using beyond SQL technologies | Heavy Limited to WP or MySQL |
| SEO | High – Data served from your domain | High – Data served from your domain |
| Data Accessibility | On the fly via API | Import |
| Coverage | Selected MLS Providers | Selected MLS Providers |
| Custom Feed | Yes | Yes |
| ETA | 1 Week | 3 Week |
How Can I Get Started With MLS On The Fly™?
Signing up for MLS On The Fly™ is pretty straightforward. All you need to do is sign up for MLS Router™ API here:
Next up, our MLS Department will reach out to you to initiate the MLS Approval process.
If you have any questions or you wish to see MLS ON The Fly™ in action, book a consultation call with one of our product experts below:
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