Real Estate Marketing

24 Dec Year in Review: Our Most Popular Blog Posts of 2018

Posted at 10:00h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Realtyna Products and News by Tait 0 Comments

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Over the last year the Realtyna blog took a huge leap forward with new content to help real estate agents do their job. We wrote about the new RESO Web API and what it means...

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20 Dec What Is Social Proof and Why Is It Important for a Real Estate Website?

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing by Tait 0 Comments

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Social proof is the reviews, testimonials, and social shares that customers provide about a product or service that help lead others to make the same purchase. Social proof is important in real estate and many...

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18 Dec Tips for Getting Guest Posts on Your Real Estate Blog

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tech News by Tait 6 Comments

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Real estate blogging is a great way to boost your presence online and increase leads. But it can also be a bit of a black hole. Once you get started down the blogging path, it...

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12 Dec 12 Ways to Generate New Real Estate Leads From Old Blog Posts

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tips by Tait 2 Comments

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Page views drop off pretty fast for old blog posts. This can causes headaches for real estate agents who market online. Luckily, there are a few tactics to refresh old content. Follow these steps to rejuvenate your old...

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05 Dec 9 Steps to Create a WordPress Website That Sends IDX to Facebook

Posted at 05:55h in Blog, How to, How To's, IDX, Realtyna Products and News, Social Media by Tait 0 Comments

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To create a WordPress website that sends IDX to Facebook, you should install Realtyna WordPress software. Then, create Facebook Ads, Business, and Developers accounts and add the information to the Realtyna Facebook Add-on. Facebook is a...

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26 Nov What Is a Featured Snippet and Why Is It Important for Real Estate SEO?

Posted at 10:00h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Tips, SEO by Tait 1 Comment

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A featured snippet is a search result displayed prominently at the top of the page that includes a block of text and a photo that attempt to answer a question entered into Google. Featured snippets...

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20 Nov 13 Tips for Starting a Real Estate Blog

Posted at 10:00h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Real Estate Tips by Tait 9 Comments

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A beginners guide for real estate blogging A blog can help your real estate site reach new levels. But to maximize its potential you need a strong foundation. That foundation should consist of a consistent routine and...

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13 Nov Capture and Covert Leads with Realtyna and Follow Up Boss

Posted at 10:03h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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When owning and operating a real estate business, one thing is for certain: the need for converting leads. Generating leads is one thing, but retaining them is another. The strategies, consistency and organization needed to...

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07 Oct How to Create a Targeted and Successful Real Estate Facebook Ad

Posted at 10:31h in Best Practices and Lead Generation, Blog, How To's, Lead Generation, Social Media by Morgan Taylor 0 Comments

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Real estate professionals are busy. I am well aware of the time and effort agents must spend every day on a variety of tasks: communicating with clients, contacting leads, driving through neighborhoods, maintaining your website,...

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01 Oct How to Generate Leads Like the Tech Savvy Real Estate Agent

Posted at 11:30h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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Tech savvy real estate agents seem to have the upper hand these days. They have so many more resources to generate leads using technology. But what about those agents overwhelmed with it all? Much to...

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22 Sep How Does Organic MLS Integration Generate Leads?

Posted at 11:27h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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You hear a lot about needing certain MLS integration methods, but how do they actually help you generate leads? Organic MLS Integration, unique to Realtyna, gives leads the speed, accuracy, and features they want while...

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21 Sep How Can I Connect My IDX Listings to Facebook?

Posted at 11:58h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News, Social Media by Tait 3 Comments

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With the right IDX software you can automatically send your IDX listings to Facebook dynamic ads, allowing you to create a catalogue of properties that appear in the Facebook and Instagram feeds of any leads...

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14 Sep How Tech Savvy Realtors Generate Quality Leads Using Social Media and MLS

Posted at 11:18h in Best Practices and Lead Generation, Blog, How To's, Lead Generation, Multiple Listing Service, Real Estate Technology, Realtyna Products and News, Social Media by Elena Metreveli 0 Comments

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There is so much potential in social media that we sometimes tend to fail to notice. But no more overlooking. This article is to underline the importance of social media, as well as MLS Integration,...

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10 Sep How to Capture Real Estate Leads Online

Posted at 11:45h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation, Real Estate Technology by Elena Metreveli 0 Comments

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If you’re a real estate broker or dealer looking for some cool ways to expand your pool of real estate leads, then don’t miss out on reading this article down below. It just happens to...

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06 Sep 5 Marketing Tips for Real Estate Agents Who Don’t Like Marketing

Posted at 09:03h in Best Practices and Lead Generation, Blog, Creative ideas, Real Estate Marketing by Morgan Taylor 1 Comment

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We all have different strengths and sometimes marketing is not one of them. Maybe marketing is not something you are bad at, but you just hate taking the time out of your already busy day...

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04 Sep Why is Dedicated Web Hosting Important for Real Estate Lead Generation?

Posted at 11:46h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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Web hosting can play a very important role in your lead generation process as a real estate agent by way of 2 important factors: performance and search engine optimization (SEO). Without good hosting, you might...

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13 Aug 10 Online Real Estate Marketing Mistakes You Do Not Want To Make

Posted at 12:42h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Social Media by Morgan Taylor 0 Comments

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Being a real estate professional requires you to wear many more hats than you might have originally predicted. Of course you need good communication, selling and people skills, but arguably one of the most important...

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07 Aug How to Generate Real Estate Leads Online as a 2nd Career Agent

Posted at 12:43h in Best Practices and Lead Generation, Blog, Essentials, How to, How To's, Lead Generation by Morgan Taylor 0 Comments

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It seems like all the lead generating advice for real estate agents out there is geared towards 20-30 somethings, full of youthful, tech savvy energy. This is shockingly silly given that a vast percentage of...

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05 Aug What is Microformat and How Does it Affect SEO?

Posted at 11:13h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Real Estate Tech News, SEO by Morgan Taylor 2 Comments

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WHAT IS A MICROFORMAT? A microformat is a type of open source data format built on frameworks like XML. The format is highly modular and customizable. Microformat tags may be placed within existing HTML based Web...

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25 Jul How to Generate Real Estate Leads with Advanced Search Features

Posted at 13:47h in Best Practices and Lead Generation, Blog, How to, Lead Generation, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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As you know, building a state of the art real estate website will propel you ahead of the competition. One essential feature to include to make this vision a reality is an Advanced Search Portal...

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19 Jul Top 8 Lead Generating Technologies in Real Estate

Posted at 10:44h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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Working in the real estate industry is all about generating and converting leads. In the past, real estate was a relationships business, however today, lead generating technologies have made it all the more easier to...

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13 Jul How to Convert More Real Estate Leads With IDX and CRM

Posted at 11:02h in Blog, How to, How To's, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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The Internet presents a massive opportunity for real estate agents to market their listings widely and find the right buyers. But to take advantage of this opportunity you need an active, and robust web presence....

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10 Jul How Can Facebook Be Used As Your Real Estate Listing Engine?

Posted at 08:06h in Blog, How to, Real Estate Tech News, Realtyna Products and News, Social Media by Morgan Taylor 0 Comments

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In the past, real estate marketing was all about knocking on doors and getting referrals. While this is still an important aspect of the job, it has never been easier to generate real estate leads...

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03 Jul 9 Tips to Invigorate Your Facebook Page and Generate More Real Estate Leads Today

Posted at 10:21h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Social Media by Morgan Taylor 0 Comments

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Facebook can be a valuable platform for real estate agents. You can use it to promote listings and content. You can also use it to develop a specialty and build a brand.  But many people...

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27 Jun How to Use Your Real Estate Website to Get Listing Leads

Posted at 11:56h in Blog, How To's, IDX, Lead Generation, Real Estate Tech News by Morgan Taylor 0 Comments

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We spend a lot of time discussing how to generate buying leads. Rarely do we put the focus on listing leads and what tools there are out there to generate them. Generating listing, or selling,...

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22 Jun Dominate The Competition With A Mobile Application

Posted at 12:12h in Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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Saying that getting ahead in the real estate market takes a lot of time and work is a colossal understatement. If it were easy, there would not be thousands of advice blogs on the internet...

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19 Jun 9 Free Ways to Generate Real Estate Leads

Posted at 06:41h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing by Morgan Taylor 0 Comments

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The number one stress real estate agents and brokers have is generating new leads. Especially when you are new in the business or on a strict budget. Buying leads through ads or agencies are always...

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10 Jun 6 Weird Real Estate Marketing Strategies You Have not Tried Yet

Posted at 05:10h in Best Practices and Lead Generation, Blog, Creative ideas, Lead Generation, Real Estate Basics, Real Estate Marketing by Morgan Taylor 0 Comments

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In every real estate agent’s office around the country, you will find some things in common. Open house signs, a few fliers or brochures, and maybe a pen or notepad with their name on it....

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31 May Break Through on Social Media With These 10 Tips for Real Estate Agents

Posted at 11:12h in Best Practices and Lead Generation, Blog, Real Estate Tips, Social Media by Morgan Taylor 0 Comments

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Learn how to activate your social media presence with these 10 tips for real estate agents Are your social media accounts a bit lifeless? Take some time to revamp them. Engaging online will help promote your...

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29 May How to Create an Impressive Neighborhood Page That Will Generate Real Estate Leads

Posted at 11:16h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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To be a successful and trusted realtor, you must be one thing: A neighborhood expert. Being a neighborhood expert will gain your clients trust, build rapport with the local community and ensure that every move...

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23 May 7 Real Estate Technologies You Should be Using to Generate Leads

Posted at 10:46h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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A real estate agent’s number one stress is generating and converting leads. This job was a lot more hands-on and time consuming 20 years ago, but with the rise of the internet and the world...

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22 May Mixed Approaches to Generating Real Estate Leads

Posted at 10:24h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tips by Morgan Taylor 0 Comments

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Generating Real Estate Leads can be a daunting task. Especially when your entire business depends on it. There are thousands of different approaches and even more ways to implement them. Below are a mix of...

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19 May 11 Tips to Generate Real Estate Leads From Your Community and Personal Network

Posted at 06:50h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Basics, Real Estate Tips by Tait 0 Comments

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Real estate is a referral heavy business. To succeed you need to know people and people need to know you. For many agents, this means family and friends are important factors in their business. It’s a difficult...

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18 May 12 Real Estate Blogging Tips for Beginners

Posted at 10:24h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Real Estate Tips by Morgan Taylor 4 Comments

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Real estate blogging is a great way to set your business apart and generate leads. But it can be a little daunting early on. What do I write about? How do I create blog posts...

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16 May How to Generate Real Estate Leads from your WordPress Website

Posted at 09:46h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation by Morgan Taylor 1 Comment

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So you have a WordPress website up and running. Now you want to start bringing in leads. You may have read some real estate lead generation "tips" and "tricks" on the Internet. These can be helpful. But strong...

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15 May How to Generate 100% of Your Real Estate Leads Online

Posted at 09:41h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation by Morgan Taylor 0 Comments

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Your time is precious and it should not be wasted on obsolete ways to generate leads when you can do it with a few clicks of a button. By no means am I suggesting to...

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15 May How to Use Video to Generate Real Estate Leads

Posted at 09:17h in Best Practices and Lead Generation, Blog, How to, How To's, Lead Generation, Real Estate Marketing by Morgan Taylor 0 Comments

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To succeed in real estate, you must possess a lot of skills. Skills in communicating, negotiating, math/statistics, knowing your community and people are all necessary for your job. One of the most important skills to...

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13 May Your First 12 Months: A Guide To Real Estate Social Media

Posted at 10:35h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Marketing, Social Media by Morgan Taylor 0 Comments

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In person, relationship based real estate is phasing out. What is it being replaced with? Digital relationships. This is the age of convenience, and as a real estate agent, you must be ready to adapt...

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12 May Your First 12 Months: How To Generate Your First Leads

Posted at 09:52h in Best Practices and Lead Generation, Blog, How to, Lead Generation, Real Estate Marketing by Morgan Taylor 0 Comments

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Your first months as a real estate agent can be incredibly daunting. You have invested much time, money and effort into a license without any guarantee of success. After you are certified, you are spit...

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12 May Real Estate Blogging 101: A Guide for Real Estate Agents

Posted at 09:43h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Marketing by Morgan Taylor 0 Comments

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Personal anecdote: My whole life, I avoided English. The hardest class I ever took was a required freshman composition class. I actually built my university major around how many additional English classes I would have...

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