PPC stands for Pay Per Click. Marketers often use PPC in their marketing strategies because of one simple reason- you pay for clicks- an actual value. In traditional marketing, there is not a way to just...
In part one about website creation, we discussed how to plan your website, how to choose features, what your website design should be like, etc. Now that you have a general idea about your real estate...
Link Building for real estate agents can be a huge part of the ranking. However, if done wrong, it can affect your ranking negatively. This is why it is crucial to have as much information...
The role of video marketing in today’s competitive marketing is obscure to no one. As more folks log onto the internet using their mobiles, they are more likely to watch a video than read a text. Blog...
One of the biggest challenges Realtors face is portals. Portals publish listings from around the country, and as a result they generate massive SEO value. Google the term “homes for sale” with any town, city, or...
The New Year is almost here. People are rushing here and there, buying presents and decorating their houses and offices. Everybody is waiting for those magic days. If you are late and have not decorated yet,...
Do press releases still work? Short answer- It can work. Press releases can still do their job, but the digital age also made its impact on this part of traditional marketing. A Major Benefit about a...
It’s an established fact that in a world driven by technology, it's important to keep your online presence. Here is the thing, we live in a consumer-oriented world where the Internet has become the main...
Instagram is something to talk about when discussing social media marketing. Today, it’s one of the most powerful platforms in the world. According to the information of Instagram Business more than 1 billion Instagram accounts...
Folks, winter is finally here. This means selling homes can become a real challenge for realtors. How can real estate agents protect their brand from the holiday slowdown and attract buyers who typically have other...
Overview Marketing any kind of property demands professionalism and a base of knowledge. But there are even more factors which determine your strength as a real estate agent. May it be establishing your name in real...
Magic is in the air. The holiday season is near, and everyone is thinking about ways to promote their businesses during this joyful period. As a real estate agent, you may think that the holiday season...
We all know that blogging is a very important part of marketing strategy in the real estate industry. It’s an inexpensive way for real estate businesses to drive traffic to their website, improve inbound marketing...
The real estate field is a very competitive business sphere. Real estate agents are constantly improving their professional work, in order to stay relevant and attract more clients. Nowadays, being relevant equals having a good...
One of the easiest things is to fall behind on your social media. I’ll tell you why. It is transforming constantly and I don’t mean algorithms and look of the feed on your phone. The...
The digital age made the mission of personal branding very easy. Not only the work, but the concept of it got easier to understand. Having a personal brand has become a full time job. We see...
Marketing is the fuel in every business. Without marketing, your business won’t be noticed in this competitive world. There are so many people who are doing what you do for a living and you should do...
Working in real estate can feel like an impossible task. With new agents entering the market all the time, how can you stay ahead? The key to success in real estate is being more productive than...
Real Estate Marketing takes a lot of effort, time,energy and money. To make it a little bit easier for you, here you can find a couple of ways you could do it for free and...
Real estate market in the US is very competitive. There are more than 2 million registered real estate agents, most of which work as Realtors. There are also hundreds of people working without an official...
You can say a thousand words about your business, but nothing will beat the tangible and visible things that people can actually see. Different industries, especially tech, realized this not so long ago and that...
Networking is a big part of the real estate industry. Despite the modern tendencies to transfer everything to virtual space, networking is still very important. Without networking and connecting with your fellow real estate colleagues,...
The hardest part about social media is that sometimes you have no idea what to post. This becomes a problem for every business owner once in a while. You know about writer’s block, but social...
It’s all about the video nowadays and one of the hot topics in this genre is Facebook Live. If you follow any of the established real estate blogs or vlogs, you probably heard them raving...
Marketing in real estate can be a little scary, especially if you are new in the industry or new to the technologies. It’s all about mobile and web now, so it can be overwhelming. Here we...
Affiliate Marketing has become very popular in the past few years. Since a lot of money circulates in the real estate industry, real estate niche affiliate programs is one of the most popular that attracts...
In the age of interactive technology and Augmented Reality, memes depend on only two things: A low-quality image and bold text! And there we are, a moment of amusement with a touch of bitter reality. Real estate...
If you are thinking about increasing traffic on your real estate website with the help of video blogs, you are on the right path. Video is an important component for your blog posts. Relying on...
The ways to reach your target audience has changed over time. The internet and the vast variety of using it made new opportunities for businesses. The technological revolution made it possible for your audience to...
So, you’ve decided to become a real estate agent. You have a whole business plan, you have already created your own website and took care of long-term marketing strategies. Now it’s time to attract clients...
If you’re a real estate agent working on a long-term marketing campaign for your brand, you probably stumbled once or twice upon such terms as “inbound” or “outbound” marketing. The difference between these two terms...
As social media became a prominent part of business marketing, the question about the interconnection of SEO and social media still stays relevant. There is no definite answer to that burning question: “Is Social media...
Real estate agents need an audience for their listings. The larger the audience, the more likely they will be able to find a match and make a sale. Sometimes an audience presents itself during normal...
At this point, I don’t think it’s necessary to go over the subject of how the internet changed everything and cold calling and knocking on people’s doors may be only at the bottom of one's...
Show me a logo and I will tell you what type of company it is. When you think about a famous company, often the first thing that comes to your mind is the logo. You may...
When people achieve a certain level of success, they want to share it with other members of the community, help others and make the world a better place. It can be safely said that being...
If you decided to start a real estate blog or have one already, you are a step ahead in the game. Having a blog is a great idea to generate more leads and make your...
The real estate field is full of contradictory statements. Some say that cold calling are basically an extinction, and real estate agents who are using this particular marketing method are destined to fail. Some think...
As time goes by, people’s career and achievement goals change. Once, being a real estate agent might have been enough, but after time, we want to pursue something more. If you are one of those...
According to Cisco, 82% of internet traffic will be video by 2022 and 90% of consumers state that video helped them make purchasing decisions. In fact, people watch 1 billion hours of YouTube videos every...