A microformat is a type of open source data format built on frameworks like XML. The format is highly modular and customizable. Microformat tags may be placed within existing HTML based Web pages. These tags allow crawlers to find and extract micro-formatted information. Examples include contact information, event details or calendars.
Let’s break down a few of those techy terms
Open source data – open source refers to any program whose source code is made available for use or modification as users or other developers see fit.
XML – is a software tool for storing and transporting data. It does not do anything.
Modular – means it can be fitted in and used in many ways
HTML – is the standard language for creating web pages and web applications.
Crawler – is a program that visits websites and reads their pages and other information in order to create entries for a search engine index. They can also be called a spider or a bot.
In simpler terms, microformats are basically data formats that allow specific information or content on your website to become more accessible for search bots or crawlers.
EXAMPLE:
In this example, the class attribute was added to the <div> HTML element. The value of the attribute is the name of the property stipulated by the microformat. As a result, the search robot will be able to interpret the content of the element as the value of this property. Or the robot will be able to understand that the address stated in the example belongs to that specific property. This is an example of a microformat.
NOW LET’S DEFINE SEO.
SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. So what makes for a good SEO?
LUKE’S TIP:
HOW DOES MICROFORMAT AFFECT SEO?
Now let’s relate the two. How does Microformat affect real estate SEO? While there is a long list for that, below are the most important reasons.
use of Microformat acting as like “labels” or “markup” to your webpage. It creates identity regions from your page, which in turn helps crawl spiders understand your page better.
Occupy valuable real estate in a search results page.
Improves local search marketing efforts for local businesses interested in business directory listings in local search engines like Google Local, Bing Local, Yahoo Local, Yelp and Urbanspoon.
Improves the visibility of business reviews in relation to user searches for you, and your business or organization
Improves the visibility of local events in relation to user searches for you, and your business or organization
AND HOW DO WE MAKE THE BEST OF THE MICROFORMAT AND SEO?
With the rise of tech era, people are even more aware of having access to all information with a few pitter-patter clicks.
Businesses have risen to these demands and people in the Real Estate field are among the many who have decided to invest hundreds and thousands of dollars in making sure that their website is of top notch quality in terms of features and usability. But this is all for nothing if your website doesn’t appear on the first 5 pages of google results. Name a person who even bothers scrolling down or heading over to the second or third page search results.
This all emphasizes the importance of SEO value. Earlier I had already explained the importance of it in this day and age. Realtyna understands the needs of each individual client to not only have a feature-rich real estate website but also to appear at the top of search results in order to sell their listings and of course make the most of their financial investment on their website.
As is our goal of providing only the best for our clients, we have an integrated microdata feature on our WPL Pro so our clients can make the best of their listing’s SEO Value. You can enable this feature on WPL Pro, feel free to refer to this Knowledgebase article for further instructions.
Rate our blogs
Disclaimer
The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.
Thanks for the article I had no information before it
rdparena
Posted at 17:11h, 31 January
Can you please add some examples? I want to add it to my website
To continue reading this useful page
Please sign up or login if you have an account. After login,you will access all articles for free!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Read More
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Fancify Pro theme is a third party theme. All licensing and support are carried out by Splendor Studios team and are not included under Realtyna’s support coverage.
Fancify theme is compatible with WPL but it has not been tested for add-ons. For further information, please content Splendor Studios.
Request A Demo
Please fill out the form to learn more about Realtyna’s Web Solutions & Email Offers.
Got Questions?
Need More Info?
Got Questions?
Need More Info?
Got Questions?
Need More Info?
Got Questions?
Need More Info?
Got Questions?
Need More Info?
Want to Get Ahead in Your Real Estate Business?
Stay up to date on all things real estate & real estate tech with our weekly newsletter.
Let us show you how we can help you generate leads
Request A Product
Please fill up the form. One of our representatives will be in touch with you very soon!
Get A Bundle Offer
Please fill up the form. One of our representatives will be in touch with you very soon!
top ten
Posted at 23:32h, 26 JanuaryThanks for the article I had no information before it
rdparena
Posted at 17:11h, 31 JanuaryCan you please add some examples? I want to add it to my website