A blog can help your real estate site reach new levels. But to maximize its potential you need a strong foundation.
That foundation should consist of a consistent routine and good habits.
To get you off on the right foot, we surveyed Realtyna writers. Here’s their advice.
13 tips for starting a real estate blog
Set Up Google Analytics
Start Building an Email List
Create a Content List
Create a Social Media Calendar
Ask Colleagues to Share Your Posts
Find a Source for Royalty Free Images
Focus on SEO
Research Keywords That Can Bring Traffic
Connect With Other Bloggers
Gather Social Proof
Link to Other Content on Your Site
Use the Q & A Format
Strive for Originality
Set Up Google Analytics
From day one, you should be analyzing your blog for information that can help you attract more leads and convert more sales. The best way to do this is to install Google Analytics. Google Analytics will help you understand who is visiting your blog and when they are most likely to visit it. You can use this to target new content to keep them browsing longer.
Start Building an Email List
You may think that email lists are unnecessary in the age of social media. Nothing could be further from the truth. The fact is that email marketing remains the most effective means to promote products and content. So before you publish your first blog post, you should have a plan in place to collect email addresses.
Create a Content List
Before you start your blog you should write down every idea you have. Then you should do research and write down every new idea you have. Then you should do it one more time. Starting with a strong content list will save you time once you launch your blog because you won’t need to spend time researching. As you write, you will develop new ideas. Add these to your list and you’ll find that your well of blog ideas never runs dry.
Create a Social Media Calendar
The best bloggers are creatures of habit. They have each step of the blogging process scheduled in advance and they follow this schedule closely. To further your blog, you should consider a social media calendar. This calendar will help you remember the optimal times to post and share your blog. Check out this blog post forhelp setting up a social media calendar.
Ask Colleagues & Friends to Share Your Posts
It’s a simple fact that the more people that like and retweet your posts the further they will travel. So don’t be afraid to ask your friends and colleagues to share your content.
Find a Source for Royalty Free Images
It’s no secret that blog posts with photos and video are more popular. It’s also no secret that you won’t always have personal photos suitable for your posts. So before you start blogging, take some time and find a few sources for royalty free images. We recommendPixabay andUnsplash, but there are also many others.
Focus on SEO
Even with strong social media and email efforts, the best blogs derive a major share of their traffic from search engines. From your very first blog, you should be thinking about how to craft your blog title and description to maximize search engine hits. We have detailed SEO advice in our blog9 Real Estate SEO Tips to Generate More Leads From Your IDX Website Today.
LUKE’S TIP:
Research Keywords That Can Bring Traffic
It’s important to generate content that people actually want to read. So do some research. Try to determine the most popular keywords in your real estate sector. Then try to find somewhere you can make a meaningful contribution.
Connect With Other Bloggers
Don’t forget that other bloggers are a resource for you. Comment on their posts. Message them directly. Build out a network to improve your posts and increase their visibility.
Gather Social Proof
Social proof are the reviews, comments, and testimonials by your clients and website visitors. By gathering them and posting them prominently on your blog you make it easier to attract new leads and website visitors because they will have confirmation of the quality of your work.
Link to Other Content on Your Site
Interlinking is an essential practice in blogging. By linking to related content on your site, you make it more likely for your website visitors to keep browsing. So when starting your blog, try to plan a number of related articles that you can interlink together.
Use the Q & A Format
Many web searches are in the form of a question. Try to think of some of the questions your target audience may be asking. Then provide an answer in the first 50 words of your blog post. If you can follow this format, you are more likely to appear in the Google snippet.
Strive for Originality
The best way to make waves online with a real estate blog is to generate strong, original content. So spend time perfecting your ideas and strive for originality. Develop your own concepts. Design your own posts. And when you have a unique opinion or idea, raise your hand.
The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.
As per my point of view (CREATE A SOCIAL MEDIA CALENDAR) tip is very useful for any Real state blog ,because with the help of this, we can easily interact with the people around the world, because most of the time people use their devices for social networking,so we can easily expand our business all around the world.
Daniel Bryan
Posted at 06:47h, 02 November
Good website you have here. It’s difficult to find excellent writing like yours these days. I honestly appreciate people like you! Take care!!
Ranvijay Singh
Posted at 11:40h, 14 April
Thanks for this amazing information
Rajesh
Posted at 11:41h, 14 April
Nice article it’s helpful
Sanjay
Posted at 11:42h, 14 April
Thanks a lot
Yuvraj
Posted at 11:43h, 14 April
Nice information. Thanks for sharing the article in the blog.
Writer
Posted at 04:26h, 15 April
What a great list of tips for beginners. I am sure that these tips are relevant not only for real estate blogs. I will definitely try your tips on my blog. I hope that you will continue to share your knowledge and experience in the blogging niche.
Hi Lina, you can definitely monetize your blog. The more value you provide, the more it is worth.
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robert smith
Posted at 04:31h, 03 OctoberAs per my point of view (CREATE A SOCIAL MEDIA CALENDAR) tip is very useful for any Real state blog ,because with the help of this, we can easily interact with the people around the world, because most of the time people use their devices for social networking,so we can easily expand our business all around the world.
Daniel Bryan
Posted at 06:47h, 02 NovemberGood website you have here. It’s difficult to find excellent writing like yours these days. I honestly appreciate people like you! Take care!!
Ranvijay Singh
Posted at 11:40h, 14 AprilThanks for this amazing information
Rajesh
Posted at 11:41h, 14 AprilNice article it’s helpful
Sanjay
Posted at 11:42h, 14 AprilThanks a lot
Yuvraj
Posted at 11:43h, 14 AprilNice information. Thanks for sharing the article in the blog.
Writer
Posted at 04:26h, 15 AprilWhat a great list of tips for beginners. I am sure that these tips are relevant not only for real estate blogs. I will definitely try your tips on my blog. I hope that you will continue to share your knowledge and experience in the blogging niche.
Lina
Posted at 11:25h, 12 AugustHello, is it a good niche for monitization?
Tait Militana
Posted at 06:32h, 13 AugustHi Lina, you can definitely monetize your blog. The more value you provide, the more it is worth.