How to Generate Real Estate Leads Online as a 2nd Career Agent

It seems like all the lead generating advice for real estate agents out there is geared towards 20-30 somethings, full of youthful, tech savvy energy. This is shockingly silly given that a vast percentage of successful real estate agents are actually 2nd career agents.

The hot new trend is to come out of retirement and get into real estate. But what advice is there for these agents? Below are some easy, simple ideas for 2nd career agents who are overwhelmed by technology to generate real estate leads online.


I am a digital native myself, meaning, I grew up with technology. It comes naturally for me. However, I will admit, it can be rather intimidating. But it does not have to stay that way. The best advice I can give to those of you wanting to generate leads but new to tech is simple- don’t be afraid. Go into this new journey with an open mind and ready to learn.

Simply learn how to navigate each of the functions below one-by-one until you have them all down. In no time, you will feel proficient in technology and confident in your new ways to generate leads.


You probably already have an email address and know how to use it well. Lucky for you, there are many, simple programs out there run through email. You can start an email newsletter for your clients and leads to keep them up to speed with all things real estate in your market. Start a newsletter group and send them out every few weeks.

Later, when you are more comfortable, you can link a landing page in your newsletters to invite people to your website and get in contact with you.


After you master using email, your next step is social media. You might already have a Facebook page and know how to use it. If not, creating one is super simple. Using Facebook to generate leads will look a little different than using it for your personal, day-to-day life. Here are some quick tips:

  • 1: Introduce yourself to your family and friends as a real estate agent and invite them to support you in this endeavour. Don’t immediately ask for leads or referrals. Just give them a short life update and let them know that you will be posting about business more frequently.
  • 2: Interact on popular posts/profiles about your real estate market. Engage with the public, offer your expert knowledge in the neighborhoods you serve and real estate tips.
  • 3: Advertise your open houses and invite your Facebook friends to join, or share the post. It is an easy way to get more activity from potential leads as well as show off one of your listings.
  • 4: Share useful tips and tricks for people going through the process of buying or selling a home. Who knows, maybe one of the people reading your advice will end up reaching out to you to represent them.


If you have a website, go ahead and share some of your favorite listings, or other content you have created, like blogs. The key is to post different kinds of content every 2 or 3 days. Even if you don’t get many likes or comments, people are definitely seeing it. We call them “silent Facebookers,” and they can make the biggest difference in your business.

If you are interested more in how to utilize Facebook and other social media, check out 6 Ways to Generate Real Estate Leads on Facebook, 6 Reasons Why Every Real Estate Agent Should Have a Facebook Page, and Break Through on Social Media With These 10 Tips for Real Estate Agents.



Once you are a bit more confident in your technological abilities, your next, and most crucial step, is to build a website. Building a website is an investment. A great, lead generating page will cost some money. The benefit is that you are sure to turn a great profit from it in as short as a year. There are many ways to do this, but your best and most cost effective way is to use + Realtyna.

Shortly, you will need to create a free account with WordPress. Then, call Realtyna and let the team members assist you with the rest. Once built and listings are fully integrated, you will not have to worry so much about the technology happening in the backend. Simply, let the leads find your state of the art website and contact you.

Of course, if you are more comfortable with your website than you imagined, there is plenty of room for upgrades and advanced features to make it even more profitable.

Check out How to Use WordPress for a Real Estate Website in 7 Simple Steps for a detailed guide through this process.  

Have any questions, concerns or thoughts to add? Leave a comment below and we will get back to you!

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

No Comments

Sorry, the comment form is closed at this time.