Year in Review: Our Most Popular Blog Posts of 2018

24 Dec 2018 Posted at 10:00h in Best Practices and Lead Generation, Blog, Realtyna Products and News by Tait Militana 0 Comments

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Over the last year the Realtyna blog took a huge leap forward with new content to help real estate agents do their job. We wrote about the new RESO Web API and what it means for realtors. We provided tips on maximizing LinkedIn for lead generation. We even showed agents how to know if their IDX website is out of date. Next year promises even more content. But before we say goodbye to 2018, let’s take a look at the 10 most popular blogs of the year.

1. List of MLS in the U.S.

In our work, we’ve become familiar with hundreds of MLS around the country. So we decided to list them all as a resource for agents, and it was very well received.  In this post, you can search by state to find the MLS near you.

2. What is VOW in Real Estate?

Real estate is full of acronyms. To help newer agents sort through them, we put some explainers on our blog. This blog on VOW (or virtual office websites) proved to be one of the most useful for agents.

3. How Much Does It Cost to Get Access to the MLS?

Real estate has a steep learning curve. As a new agent, you are constantly searching for information to learn the ropes. Here we provided some general cost information for an MLS membership, and it proved to be extremely popular.

4. 7 Steps To Use LinkedIn Correctly and Generate More Real Estate Leads

Most agents think of LinkedIn as an online resume. But it’s so much more than that. With the right approach, LinkedIn can be a dynamic content creation system. In this post, we gave some pointers on how real estate agents can use LinkedIn better and improve their lead generation.

5. How to List a Home on the MLS?

Our blog readers are not just real estate agents. We have homeowners and buyers as well. In this post we provide some guidance on how homeowners can list their home on the MLS. Bottom line? Work with a realtor.

6. RESO Web API to Replace RETS

We ended up writing several times about RESO Web API in 2018. But our most popular article is still the first where we announced the pending transition from RETS. The change markets the largest evolution in IDX rules in two decades, and as expected, the article drew a lot of interest.

7. 5 Signs That It’s Time to Upgrade Your Real Estate Website

IDX technologies are evolving incredibly fast. For many agents it’s too fast to catch up. In this blog post, we provide some warning signs that your may be falling behind. It’s important for agents to remain relevant online because leads are fickle.

8. What is the difference between IDX and RETS?

We get a lot of questions about real estate tech. Sometimes these questions can help us know what information is lacking on the web. This was the case with IDX and RETS. We took a step back from our other blogging to explain the difference between the two terms, and it lead to one of the most popular articles for the year.

9. What is RESO Web API?

There was a lot of interest in RESO Web API following our article on the transition from RETS. So we decided to provide an explainer. This blog post provides the background, motivation, and technologies behind RESO Web API. It even was featured on RESO’s blog.

10. What is the difference between the RESO Web API and RETS?

In this blog post we go deeper into the differences between current and future IDX technologies. It gave our readers a sense of where the industry is going and provided the foundation for our own switch to the new technology.

We’ve begun planning for 2019. If you have input on the direction of our blog, or suggestions for new posts, drop us a line or leave a comment below.