It’s a simple fact of life—real estate agents need leads. To generate leads, they need an audience. Few platforms offer as large an audience as Facebook. With Facebook dynamic ads you can promote your MFRMLS or...
To sell a home, people need to know it is for sale. So as a real estate agent, getting people to see your listing is absolutely essential. Unfortunately, this is easier said than done. The most...
Real estate agents cannot sell homes if they do not have anyone to sell to. Therefore, lead generation is an essential activity. But how to go about it? There are hundreds of lead generation strategies. Some...
A Real Estate Newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in...
Millennials are making the largest segment of homebuyers. Now is the perfect time to invest in this target audience by customizing goods/services in order to appeal to their expectations, needs and wants. Good marketing and...
WordPress offers the ability for users to register to a site and receive updates and other services. This feature is hugely important for Realtors seeking to improve their business. The more leads that register, the...
Have you by any chance checked how the stock market has been performing lately? Pinterest is doing fine. Don’t worry, we are not actually going to get into all the financial/investment opportunity stuff for stock...
WPL CDN or WPL Content Delivery Network is a geographically distributed group of servers that work together to provide faster delivery of real estate content for Realtyna’s IDX system. Page load speeds are massively important for...
Michael Blakey, aka ProducerMichael, is a television and film producer who also runs a Youtube channel where he tours luxury real estate listings in Beverly Hills and Los Angeles. We recently listed him in our...
Social media presents a wealth of opportunities for real estate agents. You can use Facebook, YouTube and other platforms to market listings and generate leads. You can also use them to build a niche and...
As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get...
Online real estate lead generation can be a grind. Everyone knows the main strategies—Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to...
Your real estate logo is the single most important aspect of your brand. It’s the first thing clients see when they engage with your company. It’s also the first thing they pass judgment on. We are...
Anyone who has written a for-loop will know Stack Exchange as a resource for programming help. But over the years the site has grown. Today, it encompasses a network of Q&A forums on dozens of...
IFTTT (or If This Then That) is a free Internet tool to get unrelated apps and websites to talk to one another. IFT745TT works by connecting two apps and designating triggers. Whenever an event occurs...
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In...
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of...
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities,...
On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also...
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. “My listings are nothing special.” “People only care about luxury listings.”...
Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...
Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not...
Are you a new agent looking to make waves online? Realtyna will design your real estate logo for free with a purchase of $1149 or more. You can also purchase logos individually from our Exclusive Logo...
As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...
To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...
Part 3 of our Monthly Special Guest Series On Feb. 6, Jeremy Crawford stepped down as RESO CEO to become CEO at the Atlanta-based First Multiple Listing Service. Before he left, he spoke with Realtyna on...
Using social media and video to leverage more leads and business has been on the rise in the real estate industry. Over the last few years, we have seen a handful of these real estate...
Real estate agents are in a constant battle with time. They must show homes, meet clients, prepare documents, and host open houses. Many also serve as webmasters for their IDX sites, bloggers, and social media...
Not everyone can sit in front of a blank page and churn out 1,000 words in a few hours. Heck, even those that can may not want to, due to other professional obligations. Blogging is...
Lead generation is simple in theory, but unfortunately, generating leads effectively is not as simple. Why is that? Well, to start with, potential customers are constantly bombarded with ads everywhere they look: their mailbox, their...
Real estate agents doing business online need tools. For many, the most important is the IDX website, which allows them to publish listings and generate leads. The next most important might be an email address. Once...
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday—liking pages, commenting on...
When it comes to real estate marketing, most agents rely on the same few tried and tested strategies. These work, no question. But how can you stand out from the pack if you are doing...
Over the last year the Realtyna blog took a huge leap forward with new content to help real estate agents do their job. We wrote about the new RESO Web API and what it means...
