Realtor Tips: How to Improve Ranking and SEO Value in Your Targeted Zip Codes?

Realtor Tips: How to Improve Ranking and SEO Value in Your Targeted Zip Codes?

One of the biggest challenges Realtors face is portals. Portals publish listings from around the country, and as a result they generate massive SEO value.

Google the term “homes for sale” with any town, city, or state. The first page of results is almost certainly portals.

How can Realtors compete against this?

The secret is to go local. Where portals go broad, you go deep. No portal can match the insider knowledge you have about your community. This gives you an advantage in targeted, neighborhood-by-neighborhood marketing. 

In this blog post, we will show you how to beat the portals by implementing a marketing strategy to improve ranking and SEO value in your targeted zip codes.

Organic Listings 

The foundation of your web marketing should be organic listings. Organic listings generate more real estate SEO value for your site and help you rank higher.

With an organic IDX system, each MLS listing you import is regenerated natively on your site. This creates thousands of new SEO pages that can result on Google.

With this content you can target zip codes and generate leads. Without it, you will be stuck buying web ads each month. 

For more on Organic listings and why they matter, see our blog post IDX SEO Everything You Need to Know.

Realtyna's Organic MLS Integration

Local Content

One of the most important value-added for real estate agents is community knowledge. As part of their job, real estate agents must understand the local economy, attend local government meetings, and track developments in the area. This leads virtually all real estate agents to become community experts.

You cannot automate this knowledge. You cannot write Python code to mine it from a database. It comes from living and working in a community and engaging with other community members. 

To target zip codes and compete with portals, real estate agents should translate this community knowledge into unique content. 

To get you started, here are 11 ideas you can turn to for regular blog posts.  

Neighborhood Pages

Not all of your community content needs to be on your blog. Neighborhood pages provide an equally valuable venue for your expertise.

Neighborhood pages are landing pages for real estate listings in the same neighborhood. Clever agents stock these pages with local knowledge to provide more context to the listings. 

Photos and videos can make your neighborhood pages stand out and help your leads visualize life in the community. 

For more on this topic, see our post How to Create an Impressive Neighborhood Page That Will Generate Real Estate Leads.

Realtyna's Neighborhood Pages

Custom Urls

You have the content you need to improve your SEO and page ranking. But you can tune it even further to target specific zip codes.

One of the easiest ways to do this is with custom urls. Real estate listings contain a wealth of information such as the address, property type, listing type, and number of bedrooms

With custom urls, you can pick what information to include in the listing url. This is important because Google looks for keywords in the url when determining page rank.

A strong custom url might look like this:

Here we have a necessary unique ID, and then keywords in the city, state, zipcode, and the words “properties for sale.”

Custom urls such as this allow agents to narrow their focus and implement neighborhood-by-neighborhood marketing. 

Custom Listing Pattern

Now you know how to improve your ranking and SEO value in targeted zip codes. Questions or feedback? Leave us a comment below. Did you like this article? For related content, see our post 7 Neighborhood Intelligence Strategies to Boost Lead Generation From Your IDX Real Estate Website.

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

  • Blanca Zuniga
    Posted at 19:16h, 23 December

    Pretty interesting article. Targeting a neighborhood is a good idea, but If I want to buy a certain domain name how do you look for your competition . In other words what other website is getting all the hits in my area?

    • Tait Militana
      Posted at 06:36h, 31 December

      Hi Blanca, the easiest way to find your local competition is to make a list of keywords for your sector. Google’s Keyword Planner can help you make this list. Then, Google each of these keywords to find your high-ranking competitors. Be sure to include your city/town/neighborhood in your Google search.