real estate blog

What to Write In Your Real Estate Blog-2020 Edition

In this article, we will talk about topics you might want to include in your real estate blog, keywords, and trends you need to pay attention to.


The world is experiencing some stressful times. COVID-19 affected almost all parts of our life, including our work. Many companies were shut down or went fully virtual. The real estate industry is no exception.

All these stressful changes require marketing strategies to be tailored according to current events. We have already talked about social media amidst the coronavirus outbreak—what to say and how to speak with your clients. We covered YouTube strategies as well. Today we will focus on blogging and how you need to adjust your content marketing.

Since face-to-face communication is not an option right now, social media channels and blogging remains the only source of communication with your clients. It needs to be adapted to the call of the times.

In this article, we will talk about topics you might want to include in your blogging strategy, keywords, and trends you need to pay attention to.

Before we jump in on the blogging tips themselves, we need to discuss an important matter. COVID-19 is not a topic you should capitalize on; it’s a sensitive matter and you need to treat it carefully and respectfully.

What Readers Want to See in Your Real Estate Blog

A real estate blog is a place where you can share your experience, your expertise, and provide your real estate clients with useful information. It’s especially important now with the uncertainty of these times. Information is the key to diminish people’s fear and anxieties. And you can play a role in providing such information. 

Now let’s focus on specific topics you can include in your real estate blog:

Updates About Your Company’s Situation

Your loyal clients want to know how your company is fairing during these tough times. People want you to share your experience with them.

Working Remotely

Working remotely—this keyword was one of the highest volume keywords this month. Many people are not experienced in online work. Remote working is not easy. It requires a certain discipline. If you have experience in this field people will love hearing about it.

real estate blog 2020

How to Stay Focused

It’s a topic connected to the one we mentioned above. Staying focused and productive during the coronavirus outbreak is tough. Your real estate clients will want to know how you’re faring. What’s your recipe for a successful and productive day?

Virtual Open House Tours for Your Real Estate Blog

Many real estate agents are considering virtual open house tour options due to safety precautions. 

Real estate agents are interested in this topic. They want to hear about the experience of fellow real estate colleagues on this matter. You can become a reliable source of information by providing a full guide to virtual open house tours. Take a look at Realtyna’s article where we talk about the specifics of virtual open house tours.

Real Estate Industry Updates for Your Real Estate Blog

With information changing so rapidly right now, people need constant updates on what’s going on in the real estate market. We suggest that you include this topic into your blogging strategy.


It’s not completely part of a blogging strategy but nonetheless a very useful source of the information for your real estate clients. The FAQ is a fast and easy way to get an answer to the most frequent questions. We suggest scrolling down through your social media post as well as checking out google trends to collect useful data about what people want to know about the real estate market nowadays.

Check out this blog for more inspiration for your blog post ideas.

Now that we’ve established a few topics you can write about in your blog, check out some of the useful keywords for your blogs related to the coronavirus outbreak.

Useful Keywords for Real Estate Blogs

Coronavirus real estate market

Coronavirus real estate market impact

COVID-19 real estate market

Stay home

Stay safe

Work from home real estate jobs

Work from home tips

Work from home essentials

Work remotely

Remote work real estate


COVID-19 real estate



COVID real estate update

Real estate market news

Realtor market update

Housing market update

Coronavirus housing market

P.S Interested in the virtual real estate industry? Check out our blog How the Real Estate Industry Can Go Virtual for more information.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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1 Comment
  • Yesi Merino
    Posted at 14:49h, 15 May

    Wonderful article, thank you for sharing this very informative tips on what to write in a real estate blog during this time.