real estate business

Top 3 Clever Strategies to Improve Your Real Estate Business

There is no end to perfection. This phrase perfectly describes the continuance of development. It’s a constant journey without an end state. How can this approach be applied to the business sphere in general and the real estate field in specific? Well… The world around us constantly changes, develops and shapeshifts and so do we. Our behavior and consumer attitude changes throughout time. So, what once was a good, maybe even the ideal, way of making business now is considered old school and practically relict. Here we present current and relevant strategies to improve your real estate business. If you’re interested in this topic, keep reading. We have many things to say.

Improving Your Real Estate Website

If you’re constantly reading our blog, you might notice a tendency. We’re frequently talking about the necessity of having a real estate website. Not just any real estate website but a mobile responsive real estate website. Why are we making such a fuss about having your own website? Because as statistics show, people are searching and evaluating services based on the virtual presence- websites.

Nowadays, your virtual presence- your real estate website or social media, is more important than your physical presence- your real estate office. Consumers’ behavior changed. The Internet is the most reliable way of getting information about you. So, now you see, in order to have actual leads and improve your real estate business, you need to have a good real estate website.

Now that we’ve established that, let’s move on to what content you might consider to include on your real estate website. Every experienced real estate agent will tell you that the visual content you include should be of high quality. The photos of your listings, headshots, the pictures you include in your blog- all these create rich visual imagery and it should be aesthetically pleasing.

But photos are not the only way of creating beautiful visual imagery. Video content is the next step. As research shows, Youtube is getting more and more popular compared to other social media tools. Why? Because it’s more authentic, more real and personal. So, including video content on your website will surely set you apart from your competitors. For more information on video content, please check out this article 

Aside from adding interesting visual content, we can advise you on the next tips:

  • Be consistent
  • Post valuable content
  • Don’t be overpromotional


Social Media for Real Estate Business

Now, let’s move on to social media. Another important way of improving your real estate website. Social media is a great way of networking and targeting your customers. Instagram and Facebook are the most popular ones but having your own Youtube Channel, or Pinterest will also definitely increase the visibility of your brand.

Social media is all about consistency and how active you are on your business account. So, once you start to post on it, don’t stop or slip the days. You might ask, what if I don’t like social media? Well, my friend, your success in the business field is directly connected with your social media activity. Yes, it’s unfortunate news but it’s a reality…But there is a bright side to it. 

If social media has a tendency to drive you mad, there are platforms that will help you schedule posts on social media. For example, Hootsuite helps you to save time and energy by scheduling posts. So, you will create a set of posts, let’s say for a month, and schedule it to post automatically. So, that way you can forget about your social media accounts for the month.

For more information about social media, please check out this article: How to Improve Your Social Media Experience and Generate More Real Estate Leads.

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Networking in Real Estate Business

Networking sometimes is described as the scariest part of the real estate business. Real estate agents are always concerned with how to not sound over promotional and scare potential clients away and also how to make people interested in the real estate profession.

So, let’s start with the places you can build your social capital. One such place is the local Chamber of Commerce. Most communities have a Chamber of Commerce that is a great way of meeting local entrepreneurs, influencers and major business players. Usually, Chamber of Commerces have weekly or monthly meetings for people from different business fields, including real estate business, so this is your chance to meet new people and boost the visibility of your brand.

Other than that, local charities, gala events or even art exhibitions are great networking sources. By participating in these events, you will not only show that you care about the community, but also are an active part of it. As a result, the visibility and recognition of your brand will increase immensely. 

If participating in these events is not something you’re prepared for yet, start networking within your own social groups. We all are part of different social groups: our parents, our friends, our co-workers or simply acquaintances create different social circles that we are a part of. So, start networking your brand within these groups.

P.S Have additional questions? Check out this article  How to Build a Successful Real Estate Brand: Guide 101.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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