What is GCI in Real Estate

What is GCI in Real Estate and Why It Matters?

For a real estate deal to take place, there are usually many parties involved. Agents, brokers, buyers, sellers and so on. 

The buyer and seller often have to pay an extra percentage as the list gets crowded. There are some rules and regulations in pace to moderate these transactions. 

Commissions are paid in different amounts and different forms. The one that turns the eyes of agents and brokers is GCI.

What is GCI?

Gross Commission Income or GCI has been used as an incentive in business for decades. 

It was introduced by Frederick Taylor in 1911 as part of his scientific management theory. This was then implemented by Henry Ford and turned out to be a great success. 

GCI in Real Estate

In real estate, GCI is the most coveted commission. It refers to the amount of money agreed to be paid to the agent or broker by the seller. 

Let’s say you are a seller who agrees to pay a 6 percent commission. If the deal closes at $200,000, then you should pay $12,000 to the agent or broker who cut the deal for you. 

GCI is a huge deal in real estate business and most people nowadays use Facebook to enhance it. Read How to improve Facebook Experience and generate more leads to see how you can turn the tables. 

Why GCI in Real Estate Matters?

The significance of GCI for real estate folks is the fact that their success is often measured by it.

Your experience and success in multiple deals can give you an upper hand in setting your commission rates. 

After all, we need money to make more money. 

Realtyna's Franchise Solution

What is Next?

The success of a real estate business can be measured through various ways. One of these measurements is GCI.

So, now that we are familiar with the significance of GCI in real estate, it is time we build up a marketing strategy to achieve higher GCI. 

That is why you need strong tools to stand out. The things that can help you there are the following:

To have a checklist of lead generation strategies, check out our very own list:

Real Estate Lead Generation Checklist


You may also be interested in:  What is CAP Rate in Real Estate?  and Risk & Return on Real Estate Investment

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

No Comments

Sorry, the comment form is closed at this time.