Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In real estate, email marketing can...
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of their programming. Check out these...
Miami is one of the most renowned real estate markets in the world. With exclusive neighborhoods like Brickell, Coconut Grove, Miami Beach and the Coral Gables, the area attracts athletes, actors and businesspeople, as well as luxury, multi-million dollar listings. Up...
MLS Grid works by standardizing data from multiple MLS into a common, usable format. This eases the technological burden for brokers working in multiple markets by allowing them to pull data from a single point of access. Not clear enough? We’ll...
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities, real estate agents should carve...
Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult to learn about your leads...
On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also sits on the board of...
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. “My listings are nothing special.” “People only care about luxury listings.” “I don’t have good equipment.” It’s...
The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and professional certification opportunities as well...
Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media is strong. To maximize returns,...