As a member of MLS Grid, Stellar MLS (formerly MFRMLS) makes the RESO Web API available for agent websites. This IDX technology standard brings your site to life with searchable MLS listings. RESO Web API is...
The real estate industry is facing major decentralization and standardization problems and MLS Grid might just have found a solution to these issues. Overview As our world is changing and digitizing, every aspect of our life including...
TV apps can broadcast real estate listings from your website to a smart TV pretty much anywhere in the world. This creates some unique marketing opportunities for agents and brokers. Here are 10 places you can market...
Farms and ranches attract diverse buyers that include agriculture professionals, families looking for a country escape, and investors. As a real estate agent, you can build a specialty site for these properties and develop niche...
You can have brilliant service but you still might not be able to improve your real estate business. That's because everything depends on the right marketing solutions. The internet is the real deal as well...
Okay, It’s not a secret that Americans often perceive real estate agents as pushy and egocentric. It’s also not a secret that a lot of people think that real estate professionals are overpaid for doing...
Do you have a Wordpress IDX website? Follow these steps and your page will have more chances to get into top search results. Improve your SEO for your IDX site with these simple examples. Optimizing URL You...
.We may have a different perception, but for the real estate market, the 2008 crisis was not that long ago. The market has been recovering since then and according to the experts of the field,...
The fees for MLS access are generally $20 to $50 a month, depending on the MLS. MLS access usually requires a real estate license. So if you are not an agent or broker, you should...
* You can use Google Adwords for Real Estate to generate more leads by creating targeted, strategic ads using this guide. Overview The world is changing so drastically and dramatically because of Google, and all business owners...
Real estate agents need leads. Generally, the more the better because only a small percentage will convert. We put together this real estate lead generation checklist to help you maximize opportunities for new sales. Feel free...
If you want your real estate listings to be displayed in the storefront of your office, lobby or at an event like an open house, you need Realtyna's TV app. Overview Let’s stop for a second and think about the...
Overview Midwest Real Estate Data or MRED is the biggest MLS service provider in the area. An “industry giant,” as they refer to their MLS, this MLS offers accurate information to over 45,000 agents, brokers and...
To get an MLS listing, you must work with a real estate agent or use an à la carte or flat-fee brokerage. But there are a few other options that can help market your listing...
Discounted cash flow valuation is widely used by investors when it comes to decision-making. This is not exclusive to the real estate industry, but rather, this method is intensively applied to myriads of financial dilemmas....
Ask any experienced agent and they’ll report that the real estate industry is currently in a period of evolution and change. Although some have worried that the role of real estate agents will become obsolete...
It's probably not the first and not the last time you will hear about SEO. It’s a frequently used term, but nonetheless very important. Standing for Search Engine Optimization, SEO increases the quality, quantity and...
Realtyna is happy to announce the launch of Organic RESO API Integration, a faster, more efficient IDX option for WordPress. It is based on the real estate industry’s newest technology standard for IDX. It offers a real-time...
Formerly known as MFRMLS, this Florida based MLS is hoping to expand its influence. Now, more and more agents are trying to stay on top of the game by building a converting Stellar MLS website. Creating...
With the advent of integrated technologies in the Real Estate business, agents and realtors could proceed more consistently and get more done for less. Among the crowded field of online solutions and features, Real Estate TV...
As you might know, the founder of Facebook, Mark Zuckerberg, started this application because he was single and wanted to change his status with this app. So in the beginning, it was discovered for connecting...
So you need a Real Estate website? You need a professional plugin. A self-made website, or some without the proper features is one of the 10 Online Real Estate Marketing Mistakes You Do Not Want...
Creating your unique and interactive Real Estate website is the first step towards an online campaign. Still, there is a long way ahead of this challenge if your aim is to stand out from the...
Numbers are important, especially in real estate. This is why analytics drive today’s real estate business - Imagine you are a lead, what would you need to stay on your own website and eventually press...
Since you are here, I will assume you already know how important social media has become during the past few years. I will not bore you with details how and why it happened, let’s get...
It’s a simple fact of life—real estate agents need leads. To generate leads, they need an audience. Few platforms offer as large an audience as Facebook. With Facebook dynamic ads you can promote your MFRMLS or...
To sell a home, people need to know it is for sale. So as a real estate agent, getting people to see your listing is absolutely essential. Unfortunately, this is easier said than done. The most...
To get MLS access, you usually need to be a real estate agent, but there are some alternatives such as partnering with an agent, signing up as an unlicensed assistant, or using another data source An...
TREND MLS is a large multiple listing service, serving more than 27,000 agents and brokers in the Philadelphia, Pennsylvania metro area. On its own, it would be the 15th largest MLS in the U.S. But...
Real estate agents cannot sell homes if they do not have anyone to sell to. Therefore, lead generation is an essential activity. But how to go about it? There are hundreds of lead generation strategies. Some...
Salesforce is a widely used customer relationship management software that helps businesses understand their clients better and market to them more effectively. Salesforce users can identify trends in their customer base, improve response times and...
Real estate is a data-driven industry. Many statistics and figures are used in daily conversation to describe shifts in the market. As an agent, you need to be familiar with this data. You need to...
We all know what vacancy is. And it’s got the same meaning in the real estate industry as well. Nothing different. However, there is also this thing called Natural Vacancy and in the real estate...
HubSpot is a all-in-one sales and marketing platform that helps businesses optimize their website for lead generation and convert sales. HubSpot users can create new website pages with dynamic content based on country, device type,...
As a real estate agent, you might have received these kinds of comments about your job – “It must feel great to work from home,” or “Wow, you make your own hours; that’s amazing!” Such...
While certainty a unique housing option, houseboats are persistent. For at least a century, these floating homes have offered a way to get access to the urban lifestyle and all its benefits without breaking the...
NTREIS, or North Texas Real Estate Information Systems, is a large MLS servicing agents and brokers in the Dallas/Fort Worth area and surrounding counties. Currently ranked number 10 in the nation by member count, NTREIS...
ClickFunnels is a hugely popular web tool that simplifies the process of building an online sales funnel to generate and convert leads. Users can build a funnel for a product or service, publish it alongside...
Sometimes we all need a little motivation. And more and more companies are responding with gamification. Gamification is the strategy of using games and friendly competition to make certain work tasks less draining. The popularity of gamification...
CAP, or Capitalization Rate is one of the most widespread measures through which real estate properties are assessed in terms of their profitability and ROI (Return on Investment). Investors tend to look at this number...
