The best IDX sites are constantly evolving. Agents and brokers upgrade their sites with new plugins and software to solidify advantages over the competition and drive new business. It is a best practice to put up...
Access to the MLS usually requires a real estate license. But sometimes you can gain access by partnering with an agent, building a long-standing relationship with the MLS, or signing up as an unlicensed assistant....
Commercial real estate is property that has been developed for income generation. This can include anything used exclusively for business purposes, such as offices, hotels, restaurants, stores, and gas stations. Introduction to Commercial Real Estate Businesses need...
The modern real estate agent is expected to be an expert salesperson and web manager all in the same 24-hour day. Naturally, any tools that can reduce the workload on real estate agents are highly valuable....
To become a real estate agent in California you must be 18 years old and you must disclose any criminal or disciplinary action. Applicants also are required to take 135 hours of college-level real estate...
A pending listing is a real estate listing that is under contract. This means the buyer and seller have agreed on a price and are in negotiations to finalize the sale. The contract typically includes an...
Some real estate agents are self-employed. Those that are not are generally free to set their own schedule and pursue their own leads. Many agents take advantage of this flexibility to work from home. Working...
WPL CDN or WPL Content Delivery Network is a geographically distributed group of servers that work together to provide faster delivery of real estate content for Realtyna’s IDX system. Page load speeds are massively important for...
It can cost $500 to $1,200 to get a real estate license, including licensing fees, exam fees, background checks and pre-licensing education. The precise amount varies largely by state, however. States have long regulated the real...
Michael Blakey, aka ProducerMichael, is a television and film producer who also runs a Youtube channel where he tours luxury real estate listings in Beverly Hills and Los Angeles. We recently listed him in our...
WordPress has an internal scripting language known as Shortcode. It is powerful and intuitive. And it can help real estate agents automate their WordPress IDX website and get back to what they do best, which...
Social media presents a wealth of opportunities for real estate agents. You can use Facebook, YouTube and other platforms to market listings and generate leads. You can also use them to build a niche and...
My Florida Regional MLS, the nation’s third largest, will become Stellar MLS as it seeks growth outside of Florida. Under the new strategy, MFRMLS, which serves 58,000 subscribers, will pursue consolidation with other MLS, while taking...
There are nearly 150 universities that offer a real estate degree in the United States. We’ve listed them all here to help you find the best fit and launch your career. One of the great things...
Email remains one of the highest converting marketing strategies. That is why establishing and building an email list is essential for most real estate agents. But how do you get started? If you have an IDX WordPress...
As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get...
Page speeds are hugely important for an online business. The longer your leads wait, the less likely they will stick around. Here are some statistics demonstrating this point: 53% of mobile users leave a site...
Online real estate lead generation can be a grind. Everyone knows the main strategies—Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to...
Your real estate logo is the single most important aspect of your brand. It’s the first thing clients see when they engage with your company. It’s also the first thing they pass judgment on. We are...
Allowing comments on your IDX website or real estate blog is a good idea to foster engagement and build community. But it can quickly descend into what resembles a Wild West style bar fight. On...
Anyone who has written a for-loop will know Stack Exchange as a resource for programming help. But over the years the site has grown. Today, it encompasses a network of Q&A forums on dozens of...
IFTTT (or If This Then That) is a free Internet tool to get unrelated apps and websites to talk to one another. IFT745TT works by connecting two apps and designating triggers. Whenever an event occurs...
More and more leads are shopping for homes the web. This has led more and more real estate agents to build IDX real estate websites and market online. The influx of activity has led to...
To become a real estate agent in New York, you must be 18 years old and have a clean criminal record. You also must complete 75 hours of qualifying education and pass the New York...
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your...
Good IDX real estate websites provide the information leads expect in predictable ways. Great IDX real estate websites provide features and content leads did not know they needed. To help you move your IDX real estate...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In...
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of...
Miami is one of the most renowned real estate markets in the world. With exclusive neighborhoods like Brickell, Coconut Grove, Miami Beach and the Coral Gables, the area attracts athletes, actors and businesspeople, as well...
MLS Grid works by standardizing data from multiple MLS into a common, usable format. This eases the technological burden for brokers working in multiple markets by allowing them to pull data from a single point...
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities,...
Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult...
On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also...
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. “My listings are nothing special.” “People only care about luxury listings.”...
The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and...
Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media...
To become a real estate agent in Florida you must be 18 years old, have a high school diploma, and submit to fingerprinting. You also must complete 63 hours of pre-licensing education and pass the...
One of the most interesting questions about the modern real estate industry is decentralization. Rather than a single warehouse for all real estate listings, there are more than 500 MLS and countless other web portals and...
As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...
