My Florida Regional MLS (MFRMLS) is one of the nation’s largest MLS, serving agents and brokers in Orlando, Tampa, Lakeland and other communities in central and southwest Florida. Building an IDX site with MFRMLS is...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...
Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...
It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however. There is...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
A summary of the trends and evolutions in the real estate industry The U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, more than 500 small to...
Heartland MLS is one of the most important MLS in the nation. It hosts thousands of listings in Kansas City and the surrounding towns in Missouri and Kansas. Pulling these listings and integrating them into...
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...
A short sale is when a property is sold at a price that is lower than the mortgage that is owed on it and the lender accepts the loss. While not the preferred option for...
As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not...
The broker has a unique position in the real estate industry. As the office lead, he or she takes a management role. By overseeing agents and assisting with transactions, the broker ensures that the office...
Are you a new agent looking to make waves online? Realtyna will design your real estate logo for free with a purchase of $1149 or more. You can also purchase logos individually from our Exclusive Logo...
Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...
We’ve all encountered them. That pesky notification when the page you are looking for cannot be found online. But did you know your IDX website produces these errors too? It does, and they can be just...
MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...
Closing costs are a variety of fees that are paid at the closing of a real estate transaction. These fees, which can total 2 percent to 7 percent of the final sale price, typically include...
As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...
To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...
NorthStar MLS is a major MLS in the upper great lakes region. It hosts 22,000 active listings in Minnesota and western Wisconsin. In September 2018, NorthStar announced it will merge with Minnesota’s second largest MLS, Southeast...
MLS API works by connecting your website to an MLS database via the application programming interface, which allows you to retrieve up-to-date property listings and display them publicly. When building an IDX website, one of...
Real estate means property, such as land, the buildings on it, and any natural resources within the property boundaries, such as minerals and crops. Real estate is distinguished as property that is physical and immovable,...
Building your real estate website is full of choices. One of the most important is the technology used to transfer property listings from the MLS to your website. This “transport technology” affects the development of...
Real estate agents get listings through a number of strategies, including networking with their target clientele and others who can provide referrals, using traditional and online marketing to reach potential customers, and employing old fashioned,...
Part 3 of our Monthly Special Guest Series On Feb. 6, Jeremy Crawford stepped down as RESO CEO to become CEO at the Atlanta-based First Multiple Listing Service. Before he left, he spoke with Realtyna on...
In the USA, the real estate industry works through agents and brokers. These licensed salespeople assist during a real estate transaction by marketing homes, communicating with attorneys, and negotiating on behalf of their clients, though...
The best option to get a nationwide data feed of real estate listings may be ListHub, a syndication service that has agreements with more than 500 MLS. There are a few other options too, such...
Yes, real estate agents seem to be pretty happy. It’s not always the case, but real estate agents have ranked highly in several job satisfaction surveys since 2010. And some real estate companies, such as...
Yes, real estate fees are negotiable because virtually everything is negotiable in real estate, including the commission, closing costs, staging costs, and repairs. All together, sellers can expect to pay about 10 percent of the...
The demand for neighborhood intelligence is growing rapidly. More and more buyers are taking into account access to local shops, restaurants, and transit when purchasing a home. In a 2017 NAR survey, 80 percent of respondents...
You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most...
It’s a situation no one wants. You go online, type in your url, and find your IDX real estate website won’t load. You click refresh—still nothing. The first reaction for most is to fire off a...
Yes, real estate agents can work from home, and many do. Others choose to work from the office despite having the option to work from home. Ultimately, it is a question of personal preference with...
Search engine ranking is massively important for a real estate IDX website. It’s how agents attract homebuyers to their sites, and it is one of the foundations of lead generation. But in rare instances, your IDX...
Real estate commissions work as a percentage of the final sale price of a home or property. This fee (often 5-6%)* is negotiated on a case-by-case basis between the seller and the listing agent and...
Comments are great for an IDX real estate website. They allow your readers to engage with you and with each other. This helps build a sense of community, and it keeps leads browsing. As the owner...
Real estate school is quite challenging. Many states require 90+ hours of in-classroom or online learning followed by a timed exam with 120 questions or more. Still, it’s rarely the difficulty of real estate school...
GLVAR covers one of the hottest real estate markets in the country—Las Vegas, Nevada. Now you can pull listing data from GLVAR and host them on your WordPress site to boost your online marketing and increase...
Realtyna is happy to announce a new release of its powerful real estate plugin for WordPress, WPL, as well as three new add-ons for Yelp, market research, and brokers. WPL is one of the most popular...
No, real estate is not considered a liquid investment because it cannot quickly be converted to cash. In fact, real estate is among the least liquid investments because it takes considerable time to sell, which...