email subscription

How to Add an Email Subscription Form to Your WordPress IDX Website For Free

Email remains one of the highest converting marketing strategies. That is why establishing and building an email list is essential for most real estate agents.

But how do you get started?

If you have an IDX WordPress website, you can easily add a popup, widget or header that asks users to subscribe. In this blog post, we’ll show you 11 free options to do so.

Paired with other email list building strategies, these subscription forms can help you expand your email marketing and take your business to the next level.

1) Embed a Subscription Form from Mailchimp

Mailchimp is an email marketing service popular across a number of industries. If you are a Mailchimp user already, you can embed an email subscription form into your WordPress IDX Website in seconds. Simply use, Mailchimp’s Form Builder to design your sign up form. Then you will generate some HTML code. Copy and paste this code in your WordPress HTML editor in the place you want the form to appear.  More advanced users may want to include a subscription popup instead. Mailchimp provides instructions for this online.

email subscription

2) Use the Email Subscribers Shortcode

Email Subscribers is an all-purpose newsletter plugin for WordPress with more than 100,000 active users. The plugin allows you to collect leads from your website, send notifications when a post is published and schedule and send other emails. Email Subscribers provides shortcode for adding a subscription form to any post or page. Simply copy and paste this code to the editor for your preferred page, and the form will appear. You can also create a subscription box with a widget. Subscribers will be collected in your WordPress Dashboard.

3) Make a Subscriber Popup With Icegram

Icegram and Email Subscribers are made by the same company, so they offer many of the same features. With Icegram you can create a number of custom popups, including those requesting subscription. You can also control options for user types, time and device type. To create your Icegram pop up, create a new campaign. Then select the “Use opt-in/subscription/lead capture form” check box. Now you can edit your form and make it live.

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4) Link Your Mailchimp, Adweber or FeedBurner Account With WP Subscribe

WP Subscribe is an email subscription plugin that integrates with Mailchimp, Adweber or FeedBurner. If you use these services, WP Subscribe is a good option to connect with your account. Once installed, the plugin provides a widget that you can place in your sidebar, footer or any other widget location. You can make quick text changes in the widget edit options, or you can make more in depth color and shape changes through CSS.

5) Activate Registration Options With Realtyna Membership

Realtyna users can add a registration feature to their WordPress IDX website with the Membership Add-on. The add-on provides a number of login options, including subscription plans, members-only pages, and forced registration. Privileges can also be set by member type.

realtyna membership

6) Take Advantage of the Free Version of Hustle

Hustle is a marketing plugin with a number of great popup, slide-in and widget options. It’s free version offers one free email opt-in too. You can install Hustle like any other WordPress plugin then make edits in the Hustle settings panel. The plugin also integrates with some useful third-party services such as Zapier, iContact, Constant Contact and Mailchimp.

7) Use Sumo for Free to Grow Your Email List

Sumo, like Hustle, is a paid plugin that offers a number of free features. These features include the Grow Email List Shortcut. This dashboard allows you to build an email popup with custom text, colors and images without any coding.

8) Create a Page Takeover With Hello Bar

Hello Bar is a popup strategy plugin that allows you to create subscription forms in your website header, as a popup, as a slide-in, as a page takeover and more. You can also target leads by device type. In the paid version, you can also target by source, customer type and exit behavior. These numerous options allow you to optimize your subscribe forms to maximize lead conversion.

9) Capture More From Your Comments With Comment Redirect

Comment Redirect is a really cool plugin built by Yoast, one of the most popular SEO extensions on WordPress. Comment Redirect allows you to get more out of your WordPress IDX website by directing anyone who comments to a separate page where you can thank them, require an email verification or request a subscription.

email subscription

10) Pick From Preset Designs With Optin Forms

Optin Forms is a plugin that allows you to create beautiful subscription forms for your WordPress IDX website without any coding. Optin Forms works with iContact, Mailchimp, Adweber and other email solutions. Users choose from 5 form designs then make changes to colors, texts and fonts.

11) Get Popup Analytics With Mail Munch

Mail Munch is an all-in-one opt-in plugin that includes options for popups, embedded forms, top bars, scroll boxes and side bars. It integrates with any email marketing service and it offers analytics to help you find out which opt-in form is brining the most conversions.
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So now you have some options for adding an email subscription form to your WordPress IDX website for free. Get converting! Leave any questions or feedback in the comments. Or for more WordPress IDX tips, check out How to Create a Custom 404 for Your WordPress IDX Real Estate Website.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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1 Comment
  • Boxes to go
    Posted at 13:30h, 22 May

    Denise, this is a great post. I really like the idea of asking people to engage. It seems that people want us to be authentic and appreciate our honesty.