market reports

Find Out Who Is Visiting Your WordPress IDX Website With Realtyna’s User Analytics Add-on

Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually.

Today, most lead generation occurs online where it can be very difficult to learn about your leads and their preferences.

In this article we will show you how to use a software add-on to find out who is visiting your WordPress IDX website and improve your marketing and conversion strategies.

market reports

What Is the Realtyna User Analytics Add-on?

Realtyna’s User Analytics Add-on is a software extension to Realtyna’s WPL platform for IDX and RETS integration. The add-on gathers information on how your IDX website is being used and publishes it in a report.

The add-on helps agents understand the average user to their site and make more informed marketing decisions.

How Does the Realtyna User Analytics Add-on Work?

The User Analytics Add-on works by integrating into your WordPress back-end. It introduces a tracking function to your site and collects aggregate data on user activity.

Site administrators have the option to call data over a certain date range, and the add-on will produce a chart or table with the relevant information.

What Are Some Common Uses of the User Analytics Add-on?

The User Analytics Add-on can provide a wealth of useful information for agents. Some of the most popular are:

  • Most popular listings last week
  • Most popular searches last month

The add-on also allows users to specify a date range for custom reports.

How Can I Add the User Analytics Add-on to My WordPres IDX Website?

Step 1

Install the User Analytics Add-on

Once you complete your purchase, the User Analytics Add-on will be made available for your WPL IDX website.

You can add it by navigating to WPL > Purchased Add-ons. Click Select Your File, browse for the add-on file, and install it.

Step 2

Gather usage data

The add-on will begin collecting information on your website activity automatically.

Step 3

Generate reports

Navigate to WPL > User Analytics. Specify the report to generate and the add-on will produce the relevant chart/table.

market reportsNow you know how to find out who is visiting your WordPress IDX website with Realtyna’s User Analytics Add-on. For more IDX options, check out How to Add Yelp to Your Real Estate IDX Listings.

Disclaimer: The product mentioned in this article as “Market Reports Add-on” has been later renamed to “User Analytics Add-on”.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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