real estate influencer

How to Get Followers on Social Media and Become a Real Estate Influencer

As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get paid to do it. In short, real estate makes for great content and the opportunity to engage in influencer marketing is strong. Influencer marketing is one of the most modern and effective ways to reach new leads on the web. It incorporates social proof, pull strategy and persuasion in an interactive environment. By becoming an influencer as a real estate agent you can attract more visitors to your site and generate secondary sources of income.

In this blog post, we will cover 11 tips to get followers on social media and become a real estate influencer.

1. Pull Back the Curtain

You may not know it, but your life is exciting. The best thing you can do is to let people see it. So be open and honest. The people you let into your life will build a relationship with you, which helps expand your influence.

2. Create Original, Visual Content

Visual content is essential to any social media strategy. But its importance reaches another level in influencer marketing. In influencer marketing, you are the centerpiece. Without photos and video of you and your life, it will be much harder for leads to connect with you.

free logo3. Be Inspirational

You have to walk a fine line as an influencer. You should be a leader, so you want to demonstrate success in your posts. But you also should be relatable, so you do not want to brag. When people view your content they should be inspired to achieve more in their own pursuits.

4. Attract Rather Than Sell

You will notice that influencers use very subtle marketing pitches. This is because influence marketing is relationship based and the best influencers seek to protect these relationships vigorously. Any content that is overly promotional may push followers to unsubscribe, which is the last thing an influencer wants.

5. Be Consistent

Being an influencer requires that you follow a rigorous social media strategy. You should release new content regularly and be predictable in your posting schedule.

6. Stay Specific

There are a lot of influencers on social media. And there is no shortage of people trying to reach that status. As a new influencer you cannot be everything at once. So build a niche. Become the leader within that niche. Then branch out.

7. Solve Pain Points

Before every post, you should ask yourself a few key questions. What information can I provide? What message can I give to improve my followers’ lives? This may be as simple as making them smile. It may be as elaborate as providing housing market insights. But you should always add value. Always.

8. Be Authentic

Your content should be about you. It should be self-generated and unique. This is hard, which is why more people do not succeed on social media. But be persistent. As soon as you start paying for content, your followers will notice and unsubscribe.

9. Know Your Leads

The best influencers have a deeply personal understanding of their followers. They know who they are, what kind of content they like and the types of products and services that might benefit them. This knowledge guides their pitches. In this way, influence marketing is not all that different from traditional marketing.

10. Be Patient

Nurturing a social media account takes time. There will be times when you will think that it is not working. But with trial and error, you will learn the content you need to produce to build your following. Do not give up. Do not buy followers.

Now you know how to get followers on social media and become a real estate influencer. Leave any questions or feedback in the comments. Or for more social media advice from Realtyna, check out 8 Facebook Video Tips for Real Estate Agents.  

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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