Organic MLS Integration

How to Integrate MLS listings into a WordPress website

There are several technologies for adding MLS listings to your WordPress website, but none offer the capabilities of an integrated site.

For example, with integrated MLS listings, your WordPress site will be:

Content Rich – Every property listing on your MLS will be regenerated on your site in the form of a unique WordPress page.

Flexible – You will be able to host these listings on the servers of your choosing.

Indexable – Search engines crawler software will be able to “see” your pages.

These benefits can improve the number of your website pages that result when a web users launches a related search query. And it can help you climb search engine rankings so you are closer to the top of the list for searches containing your keywords.

So how do you add these listings to your WordPress website?

MLS integrationSTEPS

1) Acquire RETS or Web API Feed
The first thing you will need is a license for a RETS or Web API feed. This is the raw data feed that will service the integrated property listing display on your site. Your MLS will have more details about acquiring this feed, but generally it will require some paperwork and possibly a one-time or recurring data-access fee.

2) Choose Vendor/Consultant
Most real estate agents do not have the time or the experience to do the technical work related to establishing and maintaining a RETS/Web API feed. For this they turn to a third-party technology provider. Realtyna offers these services with its Organic MLS Integration product.

3) Purchase Hosting
With an integrated site, all of your property data (the listings, descriptions, etc.) will reside on your website server. So will need to make sure your hosting plan is capable of handling this data load. It can be 50GB or more of new data depending on how many properties are available in your MLS.

With these three things (plus a WordPress account and domain) you will be ready to integrate MLS listings into your WordPress website.



Realtyna offers a complete service package to integrate MLS listings into your WordPress under its Organic MLS Integration product. Organic MLS Integration provides:

1) A Full MLS Import
All of the property listings in your MLS (including sold listings, if they are available) can be integrated into your website.

2) A Full Integration
All of the relevant property listing data (the photos, the descriptions, the addresses, etc.) will reside on your website server. We don’t frame and we don’t use subdomains.

3) RETS/Web API License Assistance
If you don’t have a RETS/Web API license and you would like help with this process, we can contact your MLS on your behalf to get the ball rolling.

4) Easy to Use Features
Organic MLS Integration is easy and flexible. You are able to personalize your search bar, add property listing fields, and configure you property display pages from your website back-end.

5) Customization
Under Organic MLS Integration, your data feed is exclusive to you, so we can configure it in any way that you need. If your business focuses on a specific property type or location, let us know and we’ll adjust the feed accordingly.

We have more details on Organic MLS Integration here:

Or contact us for a free consult.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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  • Mary Ward
    Posted at 13:30h, 05 October

    My daughter is a realtor in Smith County. I would like her to list my home in Pinehurst Tx. 77362. How can she list my home if she’s not a member of my areas mls (HAR)

    • Tait Militana
      Posted at 05:21h, 06 October

      Hi Mary, the best case scenario is your daughter’s MLS and HAR have a data share agreement. If not, we would recommend contacting the MLS.