For too many realtors, handing out cards to potential clients is like throwing spaghetti against the wall to see what sticks. A good real estate business card helps you to be visible in the real...
With the role of technology becoming more prominent in the real estate industry, the impact of standard organizations such as RESO becomes more significant. Brokers are unquestionably one of the most important players in the world...
A strong content strategy is essential for any real estate business looking to grow online. This puts pressure on agents to produce new blogs, posts and tweets on a regular basis. All this content requires...
Real estate professionals spend a lot of time and energy on a property project. It often takes more than one agent or broker to finally make a deal happen. However, all of this hard work...
MLS are, in essence, technology companies that are often run by AORs or BORs in a geographical area. There are over 500 MLS across the US and this number goes up and down as more...
Are you trying to find out how to increase your website traffic? Or maybe you want to convert your website visitors into leads? If yes, what are you doing to increase your website lead generation?...
Overview When an agent receives a listing, he uses different marketing strategies to let the public know there is a property for sale. He spends several hours in meetings with sellers or sellers’ agents to talk...
It’s very important to think of your online presence in order to have success and at least stability in your real estate business. When talking about online presence, the first thing we should mention is...
COVID-19 changed the flow of our life. We stay at home, practice social distancing, and wait impatiently for the situation to get better so we can get back to our usual life. Even though in...
Real Estate is one of the most data-consuming businesses in our world today. From demographics data to statistics and market reports, there is a myriad of information to be analyzed and processed. There are several public...
Considering the uneasy situation we have right now with COVID-19, it’s important to present your listings in the best way possible. In this series of articles, we will discuss how to take photos of your...
A recent ruling by the National Association of Realtors with regard to pocket listing has led to some concerns among agents and brokers. Most notably, a private real estate agent firm called TAN is considering...
In 2019, Toronto was a rising real estate market in Canada.After the initial crisis in 2017 when prices dropped disturbingly low, the Toronto real estate market slowly started to stabilize in 2018. In 2019, the...
Things are getting back to normal slowly. States are beginning to reopen. Although some worry that progress made could become progress lost, things are moving forward step by step and some businesses have started to...
Creating a real estate website nowadays can be easy, if you have the right set of tools. A specialized platform for real estate with IDX features helps pave the path toward a converting website. But once...
The real estate market is facing some tough challenges. One of them is the uncertainty of the current times. Many real estate agents wonder how they are supposed to present this shift in the real...
Overview Marketing your listings properly impacts your whole revenue. With a quick internet search, you see there are hundreds of marketing strategies covering all the different aspects of the real estate market. However, in my opinion,...
Infographics are a very strong visual asset for any business, including real estate. People, no matter the business area, love colorful and easy on the eye images. They are both aesthetically pleasing, but also very...
In this article, we will talk about topics you might want to include in your real estate blog, keywords, and trends you need to pay attention to. Overview The world is experiencing some stressful times. COVID-19 affected...
Overview The most important step in entering the real estate market is developing your brand and letting other people know about it. All realtors, agents, and brokers at some point in their business, need to start...
It is already April, and Census 2020 has gone online. Everyone in the States can now go to the Census website and participate in this massive data collection through phone or mail. According to the following...
What do you need a real estate website for, if not to capture and monitor the leads? The main purpose real estate agents build their websites is for their online presence. But targeting the correct...
The real estate market is about to enter a new reality, a reality where Gen Z is a prevalent real estate buyer. What does it mean for real estate agents and realtors? And most importantly,...
On our Realtyna blog, we have already discussed various social media lead generating platforms for real estate agents including Instagram, Facebook, and Twitter. Today we will focus on Snapchat for real estate agents. Why Snapchat for...
Recently there are so many discussions about artificial intelligence (AI) and the way it may change the world. Some believe that AI is becoming more and more dangerous for humans. One of the main worries...
Real estate experts, just like those from other businesses, are trying their best to figure out the current situation and predict what is yet to come. The pandemic created a dynamic that has baffled everyone in...
When thinking of opening a virtual office for your real estate business, there are many things to consider. First of all, you should know what the aim is? Why did you decide to work virtually? Virtual...
In the United States of America, property listings are offered in a regionally unified system called the multiple listing service or MLS. There are currently over 500 MLS in the US, a number which fluctuates...
Last decade can be depicted as a renaissance in real estate technology: starting with RETS and RESO API and ending with the latest trend, RESO UPI. The real estate industry is moving slowly but steadily...
Real estate is an essential service in most states, but not all. For example, states like Connecticut, Illinois, and Ohio determined that real estate is an essential service and that agents and related professionals may...
While health professionals recommend that people stay home, most businesses switch to teleworking. In some areas, people are advised to, or order to, stay home and self-quarantine, and that can make it hard to get...
The Real Estate Standard Organization introduced RESO Web API in 2016 and recommended that all its members move on to RESO standards. Most MLS embraced the idea and made the switch, and a few are...
Historically, spring has been the busiest buying season in the real estate market. There are always factors that impact the market in spring, but the effects aren’t usually big enough to change this fact. Because of...
Have you decided to create a real estate website? You probably already know the power of a good website for your real estate business. Creating a real estate website demands a lot of thinking and strategy:...
Once you have your real estate website up and running, you should improve your real estate online marketing by being more active on social media. Sharing listings and posting related content are the best ways to...
Realtors are getting some good news in the new stimulus package. On Friday, the president signed the massive $2 trillion bill into law. The law includes numerous benefits for real estate agents, brokers and other American...
As cities grow bigger and more populated, commuting becomes a huge challenge for real estate agents and brokers. Plus, the costs of commercial real estate are on the rise. As a result, some brokers might...
In these uneasy times, when Covid-19 brings exhaustion and overwhelmingness, self-isolation and social distancing have become the norm in our society. Unfortunately, these practices hit real estate agents hard because face-to-face communication is essential to...
In this article, I’m trying to shed light on one of the most recent topics related to the real estate market: Airbnb. Apparently, people are getting more interested in investing in Airbnbs since it’s really...
When talking about which is the best website builder, Weebly or Wordpress, there are different things to consider. The one which might be good for one business, might not be useful for another. Real estate...