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19 Apr How School Ratings Data Can Help You Generate and Convert More Leads

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...

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18 Apr 4 Trends that Explain how Millennials are Changing Real Estate

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Morgan Taylor 0 Comments

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April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee...

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17 Apr What is Upstream in Real Estate?

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Tait 0 Comments

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Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...

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16 Apr How Much Does It Cost to Maintain a Real Estate License?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however. There is...

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15 Apr How to Use Text Messages to Generate More Leads From Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News by Tait 1 Comment

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Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...

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12 Apr How Is the Landscape for MLS Changing?

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Trends by Tait 0 Comments

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A summary of the trends and evolutions in the real estate industry The U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, more than 500 small to...

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11 Apr How to Build a Heartland MLS IDX Site With WordPress

Posted at 10:00h in Blog, How to, IDX, Real Estate Technology by Tait 0 Comments

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Heartland MLS is one of the most important MLS in the nation. It hosts thousands of listings in Kansas City and the surrounding towns in Missouri and Kansas.   Pulling these listings and integrating them into...

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10 Apr How to Create a 301 Redirect for Your WordPress IDX Real Estate Website?

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...

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09 Apr What Is a Short Sale In Real Estate?

Posted at 11:37h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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A short sale is when a property is sold at a price that is lower than the mortgage that is owed on it and the lender accepts the loss. While not the preferred option for...

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05 Apr 7 Neighborhood Intelligence Strategies to Boost Lead Generation From Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Marketing, Real Estate Tips by Tait 0 Comments

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As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not...

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02 Apr How to Manage Your Agents With the Brokerage Add-on

Posted at 07:09h in Blog, How to, IDX, Realtyna Products and News by Tait 0 Comments

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The broker has a unique position in the real estate industry. As the office lead, he or she takes a management role. By overseeing agents and assisting with transactions, the broker ensures that the office...

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29 Mar Realtyna Announces Complimentary Logo Design For New Agents

Posted at 11:18h in Best Practices and Lead Generation, Blog, Creative ideas, IDX, Real Estate Basics, Real Estate Marketing, Realtyna Products and News by Tait 0 Comments

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Are you a new agent looking to make waves online? Realtyna will design your real estate logo for free with a purchase of $1149 or more. You can also purchase logos individually from our Exclusive Logo...

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27 Mar How to Connect an IDX Website to Zapier

Posted at 12:18h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News by Tait 0 Comments

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Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...

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25 Mar How to Create a Custom 404 for Your WordPress IDX Real Estate Website

Posted at 10:00h in Blog, How to, How To's, IDX by Tait 0 Comments

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We’ve all encountered them. That pesky notification when the page you are looking for cannot be found online. But did you know your IDX website produces these errors too? It does, and they can be just...

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22 Mar What is MLS Grid?

Posted at 10:00h in Blog, Essentials, Multiple Listing Service, Real Estate Tech News, Real Estate US by Tait 0 Comments

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MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...

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21 Mar What Are Closing Costs in Real Estate?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Closing costs are a variety of fees that are paid at the closing of a real estate transaction. These fees, which can total 2 percent to 7 percent of the final sale price, typically include...

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19 Mar 8 Facebook Video Tips for Real Estate Agents

Posted at 10:56h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...

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15 Mar How User Analytics Can Help You Learn About Your Leads and Improve Your Marketing

Posted at 10:00h in Blog, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...

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14 Mar How iBuying Will Impact the Real Estate Industry in 2019

Posted at 10:00h in Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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By Jennifer Karami of Redfin Despite a softening market, technology will continue to radically transform the real estate industry in 2019 and beyond. This year, as home buyers continue to scrap for top dollar offers, a...

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12 Mar How Does MLS API Work?

Posted at 10:00h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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MLS API works by connecting your website to an MLS database via the application programming interface, which allows you to retrieve up-to-date property listings and display them publicly. When building an IDX website, one of...

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11 Mar What Does Real Estate Mean?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 2 Comments

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Real estate means property, such as land, the buildings on it, and any natural resources within the property boundaries, such as minerals and crops. Real estate is distinguished as property that is physical and immovable,...

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05 Mar How Do Real Estate Agents Get Listings?

Posted at 10:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Real estate agents get listings through a number of strategies, including networking with their target clientele and others who can provide referrals, using traditional and online marketing to reach potential customers, and employing old fashioned,...

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04 Mar A Conversation With Outgoing RESO CEO Jeremy Crawford

Posted at 10:00h in Blog, Influencers, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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Part 3 of our Monthly Special Guest Series On Feb. 6, Jeremy Crawford stepped down as RESO CEO to become CEO at the Atlanta-based First Multiple Listing Service. Before he left, he spoke with Realtyna on...

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01 Mar How The Real Estate Industry Works In the USA

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology, Real Estate US by Tait 5 Comments

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In the USA, the real estate industry works through agents and brokers. These licensed salespeople assist during a real estate transaction by marketing homes, communicating with attorneys, and negotiating on behalf of their clients, though...

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28 Feb How Can I Get a Nationwide Data Feed of Real Estate Listings?

Posted at 10:00h in Blog, How to, How To's, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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The best option to get a nationwide data feed of real estate listings may be ListHub, a syndication service that has agreements with more than 500 MLS. There are a few other options too, such...

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26 Feb Are Real Estate Agents Happy?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 1 Comment

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Yes, real estate agents seem to be pretty happy. It’s not always the case, but real estate agents have ranked highly in several job satisfaction surveys since 2010. And some real estate companies, such as...

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22 Feb Are Real Estate Fees Negotiable?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Yes, real estate fees are negotiable because virtually everything is negotiable in real estate, including the commission, closing costs, staging costs, and repairs. All together, sellers can expect to pay about 10 percent of the...

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20 Feb How to Add Yelp to Your Real Estate IDX Listings

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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The demand for neighborhood intelligence is growing rapidly. More and more buyers are taking into account access to local shops, restaurants, and transit when purchasing a home. In a 2017 NAR survey, 80 percent of respondents...

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19 Feb How Do I Find Out Who Is Visiting My IDX Real Estate Website?

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most...

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18 Feb What to Check If Your Real Estate IDX Website Is Down

Posted at 09:38h in Blog, How To's, IDX, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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It’s a situation no one wants. You go online, type in your url, and find your IDX real estate website won’t load. You click refresh—still nothing. The first reaction for most is to fire off a...

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14 Feb Can Real Estate Agents Work From Home?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Yes, real estate agents can work from home, and many do. Others choose to work from the office despite having the option to work from home. Ultimately, it is a question of personal preference with...

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13 Feb Why Was My IDX Real Estate Website Delisted From Google?

Posted at 10:00h in Blog, IDX, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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Search engine ranking is massively important for a real estate IDX website. It’s how agents attract homebuyers to their sites, and it is one of the foundations of lead generation. But in rare instances, your IDX...

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12 Feb How Does Real Estate Commission Work in 2024?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Real estate commissions work as a percentage of the final sale price of a home or property. This fee (often 5-6%)* is negotiated on a case-by-case basis between the seller and the listing agent and...

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11 Feb Tips for Managing Comments on Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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Comments are great for an IDX real estate website. They allow your readers to engage with you and with each other. This helps build a sense of community, and it keeps leads browsing. As the owner...

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08 Feb Is Real Estate School Hard?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Real estate school is quite challenging. Many states require 90+ hours of in-classroom or online learning followed by a timed exam with 120 questions or more. Still, it’s rarely the difficulty of real estate school...

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06 Feb Using Social Media Influence to Leverage the Real Estate Market: An Interview with Loida Velasquez

Posted at 10:00h in Best Practices and Lead Generation, Blog, Influencers, Real Estate Basics, Social Media by Morgan Taylor 0 Comments

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Using social media and video to leverage more leads and business has been on the rise in the real estate industry. Over the last few years, we have seen a handful of these real estate...

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04 Feb Realtyna Releases New WPL Plus Yelp, Market Research, and Brokerage Add-ons

Posted at 10:00h in Blog, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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Realtyna is happy to announce a new release of its powerful real estate plugin for WordPress, WPL, as well as three new add-ons for Yelp, market research, and brokers. WPL is one of the most popular...

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31 Jan Is Real Estate a Liquid Investment?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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No, real estate is not considered a liquid investment because it cannot quickly be converted to cash. In fact, real estate is among the least liquid investments because it takes considerable time to sell, which...

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30 Jan How to Get a Nationwide Feed of Real Estate Listings With ListHub and WordPress

Posted at 10:00h in Blog, Essentials, How To's, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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We get the question a lot: How can I get all the MLS in a single feed? The answer is you can’t, but you can get close. As a ListHub publisher, you can access the listings...

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28 Jan 9 Technology Tips for CLAW Realtors

Posted at 09:55h in Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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The real estate industry is evolving fast. In Southern California, things may be evolving the fastest. It’s to a point where Realtors say keeping up with technology is among their biggest challenges.   To help CLAW...

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