More and more leads are shopping for homes the web. This has led more and more real estate agents to build IDX real estate websites and market online. The influx of activity has led to competition. It’s no longer enough...
To become a real estate agent in New York, you must be 18 years old and have a clean criminal record. You also must complete 75 hours of qualifying education and pass the New York State licensing exam. Each state has...
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call to action on Facebook...
Good IDX real estate websites provide the information leads expect in predictable ways. Great IDX real estate websites provide features and content leads did not know they needed. To help you move your IDX real estate website from good to great,...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In real estate, email marketing can...
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of their programming. Check out these...
Miami is one of the most renowned real estate markets in the world. With exclusive neighborhoods like Brickell, Coconut Grove, Miami Beach and the Coral Gables, the area attracts athletes, actors and businesspeople, as well as luxury, multi-million dollar listings. Up...
MLS Grid works by standardizing data from multiple MLS into a common, usable format. This eases the technological burden for brokers working in multiple markets by allowing them to pull data from a single point of access. Not clear enough? We’ll...
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities, real estate agents should carve...
Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult to learn about your leads...