One thing about technology is that it will continuously evolve and will continue to disrupt. So you want to move with it or risk your business lingering in limbo. It can be confusing for real...
Maintaining a successful brokerage means ensuring that all agents perform at their best. As leaders of brokerages, you might have noticed how challenging it is to manage human resources. Thus, real estate brokers must adopt...
Over the past years, we've relied extensively on CMSs. However, times have changed. Today's mobile era has witnessed a rise in the use case of communication channels like the internet, virtual reality, digital assistants, and...
If you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high...
As technology improves, real estate professionals are presented with new and more effective methods to market their listings. We all know the role open houses play in closing deals, but what is an effective way...
When you first get your license, you might be curious about how the more successful agents are doing it. Of course, some of that is simply gained with time on the job, but seasoned agents...
Having a solid social media presence as a real estate professional is crucial to your overall marketing strategy. Not only for boosting brand awareness but also to establish your company as the go-to authority in...
It is no surprise that QR codes have become such an instrumental solution for real estate marketing and productivity. They help real estate agents get maximum exposure to their property listings through mobile devices and...
Are you looking for potential leads? When used correctly, Google Ads may be an exceptionally efficient marketing tool for real estate businesses. By targeting buyers and sellers, agents can save time and money to reach...
Getting your foot in the door of the real estate industry is easier said than done, as any veteran agent or broker will tell you. The relatively high cost required to launch a real estate...
Getting your house in front of as many eyes as possible is essential to the marketing process. And that is exactly what happens when you are a member of an MLS. The Multiple Listing Service...
Social media is one of the most cost-effective ways to generate your real estate leads, and Facebook is at the top of it. With its massive traffic of daily users, there is no doubt that...
In every industry, there is always a ‘next big thing,’ and keeping up with them can feel underwhelming. As a whole, the real estate sector is not exempt from these shifts. New technologies regularly emerge,...
As with most industries, technology in real estate is growing and evolving. As a result, processes like managing listings, open houses, closing deals, virtual technology, and more have improved. However, despite the innovative nature of...
Suppose you are a real estate agent who is relatively new to the industry or a broker who's just starting to put together a team, and you need to find out how to manage marketing...
As digitization takes over the real estate industry, there are certain concepts that real estate agents, brokers, and other real estate professionals struggle with. IDX integration is one of these concepts. In this article, we...
As real estate professionals, having access to a networking platform for sharing property data is vital, and Multiple Listing Services (MLS) provides just that. An MLS is one of the most powerful tools that real...
If you want to get in line with Gen z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so...
Want to give your client an exquisite marketing experience? Virtual reality (VR) should be your go-to solution. As technology continues to reshape the real estate industry, so too are the various techniques used by real...
While it might be difficult to reach potential clients online, email marketing is a simple and cost-effective process that enables you to engage with customers and generate traffic to your website. To encourage higher click...
As a professional in the real estate industry, the chances are that you might have heard the term multiple listing service or MLS. It is no doubt the core of the real estate business. But...
Technology in the real estate industry is fast advancing, and sometimes it might be confusing to keep up with new trends. So in today’s article, we will explain what RESO Web API is in simple...
We all know the role of massive traffic on a website. Increased traffic on your real estate website means more clients, business growth, and improved website authority. But how do you do it? The real estate...
Search engine optimization (SEO) has become a common marketing strategy for marketing for most businesses, including real estate. However, not everyone is skilled in SEO. Furthermore, it can be very challenging to resolve all your...
Most often, when people hear about QR codes, they immediately think it is something for a developer or they don’t immediately think of it as a helpful tool. While all developers know a thing or...
Creating an in-house product or a high-value service that can help real estate brokerages, MLSs, and Realtor Associations address specific challenges is the natural approach of every business. However, because of all the technical limitations...
Did you know that mobile real estate apps are slowly replacing websites? This might come as a shocking wave to many people, given that websites are a thing now. However, let’s take into consideration the...
As a real estate agent, closing deals for your brokerage is significant and will help increase your ratings and earn you more credits. However, as easy as it may sound, many new real estate agents...
Undoubtedly, the internet has been the go-to source of information for everyone in this generation. And it has, without any question, proven to be very effective. As real estate professionals in this time and age,...
As real estate brokers and leaders in the industry, it is often a daunting task to keep agents in the brokerage motivated at all times to achieve their goals. Even when a commission is involved,...
Founded in 2008 after the merger of several property databases, CENTRIS is a statewide database of property listings and a centralized property search portal that provides access to listings from all 12 real estate boards...
If you are a new real estate agent, the chances are that you don’t know what pocket listings are yet. So what is a pocket listing, and why do sellers or sellers’ agents opt for...
In today’s competitive real estate market, it is not unusual for a hot property on the MLS to receive a handful of reasonable offers from interested buyers. But does the hassle of competing with so...
There’s no doubt that most people start their search for properties online before getting in contact with a professional. This is true for people looking for various property types ranging from apartments for rent, homes...
Every real estate agent's goal is to have a steady flow of leads without making hundreds of cold calls. Lead generation is vital for real estate business success. As a professional in the industry, to...
Visitors always have questions to ask, no matter how detailed your website is. And as a skilled real estate agent, responding to them on time is vital, mainly because website visitors quickly divert their attention...
Having a real estate mobile app is vital in improving your presence online and providing a flawless user experience to your clients. However, it could be a daunting task to figure out how users can...
Real estate agents face a variety of challenges and competition within the industry. And as a newbie, you need to make a strong impression by setting yourself apart from other real estate agents. Whatever strategies...
While it appears that every Realtor is creating real estate videos these days, some of them don’t seem to get more leads from them. There could be several reasons why— Focus: Real estate professionals should...
Have you ever wondered how IDX applications and websites query listings in real-time while providing seamless results to the end-user? In this article, we will discuss RESO Web API Cloud and how it works. Read...