Real Estate Tech News

13 Sep How to Build a Multilingual WordPress Real Estate Site With Realtyna IDX and WPML

Posted at 12:48h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by tait 0 Comments

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In some communities, a multilingual real estate site is all but mandatory. In others, it may help you attract international investors. Whatever your scenario, a multilingual real estate site can help you expand your client...

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04 Sep Why is Dedicated Web Hosting Important for Real Estate Lead Generation?

Posted at 11:46h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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Web hosting can play a very important role in your lead generation process as a real estate agent by way of 2 important factors: performance and search engine optimization (SEO). Without good hosting, you might...

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31 Aug What Is an IDX Website?

Posted at 11:56h in Blog, IDX, Real Estate Basics, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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An IDX website is a website that displays listings from an MLS by way of an Internet Data Exchange or IDX. Typically maintained by a real estate agent, an IDX website is designed to help...

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30 Aug How Can I Get Zillow or Trulia Listings on my WPL Website?

Posted at 12:23h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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With the help of CSV and/or XML feeds, you can generate listings from property portal giants like Zillow or Trulia onto your WPL real estate website. Integrating these portal listings can be a little complicated,...

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29 Aug RMLS Alliance Merger: What It Means for your Real Estate Website

Posted at 12:21h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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This fall parts of Illinois and Iowa will await the release they have all been waiting for. I am not talking about a movie, I am talking about the RMLS Alliance. The RMLS Alliance is...

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27 Aug How to Select a Real Estate Website Designer

Posted at 13:25h in Blog, How to, How To's, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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If you are a real estate agent, web marketing is part of your job. This is just a fact of the modern world. To succeed in this role, you need to understand the Internet and how it...

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25 Aug What Is RETS Connector?

Posted at 11:47h in Blog, Multiple Listing Service, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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RETS Connector is a freely available client application that allows users to interact with a MLS RETS server in order to access and download data. RETS Connector is widely used among agents and brokers seeking...

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24 Aug Bright MLS IDX Providers: There is a New Vendor in Town

Posted at 12:18h in Blog, IDX, Real Estate Tech News, Real Estate US, Realtyna Products and News by Morgan Taylor 0 Comments

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Are you in need of an IDX provider for Bright MLS? Realtyna is now a vendor and can help bring your vision to life. Bright MLS is one of the newest and largest MLS in...

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23 Aug What You Need to Know About Hosting for Your WPL Website

Posted at 12:48h in Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 2 Comments

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If you are anything like me, you did not know anything about hosting until you decided that you wanted a real estate website. Hosting brings a completely new element to your WPL website journey, and...

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22 Aug How Can I Get RETS Feed Access as an Agent from my MLS?

Posted at 11:47h in Blog, How To's, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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On a good real estate website, you will find listings. On a great real estate website, these listings will be integrated organically through RETS. A common question we get from agents is how to get...

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20 Aug 5 Reasons You Want Organic MLS Integration for Your Real Estate Website

Posted at 12:05h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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When it comes to displaying listings on your website, you have plenty of options. There are pros and cons to all the IDX solutions out there, and what might be good for you, might not...

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12 Aug How Much Does It Cost to Get Access to the MLS?

Posted at 11:50h in Blog, Essentials, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 7 Comments

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Access to the MLS generally costs between $20 and $50 a month, depending on the MLS. This comes on top of any other fees you must pay as a member of the local real estate...

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08 Aug 9 WordPress Themes for a RETS Feed

Posted at 11:27h in Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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A RETS feed is the gold standard for adding real estate listings from an MLS to an agent website. But by itself, a RETS feed is useless because it provides raw data. Agents use WordPress...

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06 Aug What are Your Real Estate Franchise Website Solutions?

Posted at 11:31h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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Phase one complete- you have successfully mastered the art of real estate and excelled as an individual agent. Now on to phase two, building an empire a kingdom, AKA a real estate franchise. *That phrase...

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05 Aug What is Microformat and How Does it Affect SEO?

Posted at 11:13h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Real Estate Tech News, SEO by Morgan Taylor 2 Comments

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WHAT IS A MICROFORMAT? A microformat is a type of open source data format built on frameworks like XML. The format is highly modular and customizable. Microformat tags may be placed within existing HTML based Web...

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03 Aug What Is a RETS Server?

Posted at 12:03h in Blog, Essentials, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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A RETS server is a computer server that houses a database of property listings operated by an MLS. This server implements RETS, or the real estate transaction standard. Agents and brokers may receive login credentials...

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01 Aug What are Calendar and Booking Features and Why You Need Them

Posted at 12:21h in Blog, IDX, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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Real estate websites are not only used for buying and selling homes. They can also be used for temporary stays and vacation rentals. If this is a market you are interested in opening the door...

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30 Jul What Is AVM (Automated Valuation Model) in Real Estate?

Posted at 13:38h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 3 Comments

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An AVM or automated valuation model is a computer program that uses mathematical modeling and a database of existing homes to generate property appraisals. AVMs produce the Zestimate and other home value estimations seen on...

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27 Jul Is my IDX framed?

Posted at 13:21h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News by Morgan Taylor 0 Comments

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Is my IDX framed? We’ve written thousands of words on this blog about Organic MLS Integration and its superiority over IDX framing. There is the fact that organic listings will improve your search engine visibility.  There is fact...

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23 Jul Machine Learning and the Real Estate Property Search of Tomorrow

Posted at 10:32h in Blog, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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As a data rich industry, real estate is primed for machine learning. What will that look like? The amount of real estate data available to the average homebuyer has exploded in the last two decades. From...

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21 Jul What Is an IDX Search?

Posted at 11:10h in Blog, IDX, Real Estate Basics, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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What is an IDX Search? An IDX search is a real estate website feature that allows users to search active MLS property listings using keywords, locations, prices, and other parameters. Designed to help match homebuyers to...

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19 Jul Top 8 Lead Generating Technologies in Real Estate

Posted at 10:44h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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Working in the real estate industry is all about generating and converting leads. In the past, real estate was a relationships business, however today, lead generating technologies have made it all the more easier to...

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18 Jul What Is an IDX Plugin?

Posted at 09:34h in Blog, IDX, Real Estate Basics, Real Estate Tech News by Morgan Taylor 0 Comments

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An IDX plugin is a software package sold by an IDX vendor that is installed on a real estate agent’s website to provide a connection to the MLS database, as well as map, search, and...

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14 Jul What Is the Realtors Property Resource (RPR)?

Posted at 11:25h in Blog, Real Estate Basics, Real Estate Tech News by Morgan Taylor 1 Comment

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The Realtors Property Resource (RPR): is a comprehensive online library of property, school, demographic, neighborhood, and tax data provided exclusively to real estate agents by the National Association of Realtors (NAR). RPR is how your real...

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13 Jul How to Convert More Real Estate Leads With IDX and CRM

Posted at 11:02h in Blog, How to, How To's, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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The Internet presents a massive opportunity for real estate agents to market their listings widely and find the right buyers. But to take advantage of this opportunity you need an active, and robust web presence....

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10 Jul How Can Facebook Be Used As Your Real Estate Listing Engine?

Posted at 08:06h in Blog, How to, Real Estate Tech News, Realtyna Products and News, Social Media by Morgan Taylor 0 Comments

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In the past, real estate marketing was all about knocking on doors and getting referrals. While this is still an important aspect of the job, it has never been easier to generate real estate leads...

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05 Jul How to Create a SaaS Real Estate Website Generator with Realtyna

Posted at 09:27h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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Building a multisite real estate franchise does not have to be stressful business. SaaS, or Software as a Service, makes it easy. But where are such SaaS programs? You will quickly find that your options...

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03 Jul 9 Tips to Invigorate Your Facebook Page and Generate More Real Estate Leads Today

Posted at 10:21h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Social Media by Morgan Taylor 0 Comments

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Facebook can be a valuable platform for real estate agents. You can use it to promote listings and content. You can also use it to develop a specialty and build a brand.  But many people...

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01 Jul How to Create a Website for your Real Estate Franchise

Posted at 10:00h in Blog, How to, How To's, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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Creating a website for your real estate business has never been easier or more accessible. There are thousands of resources out there to help you and give you guidance on your digital journey. One thing...

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30 Jun What Is a CIE Database In Real Estate?

Posted at 10:59h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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What Is a CIE In Real Estate? A CIE is a database of commercial property listings designed to facilitate the sharing of information among agents and brokers. As a result, agents and brokers can better match...

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28 Jun What is Centris?

Posted at 11:42h in Blog, Real Estate Basics, Real Estate Canada, Real Estate Tech News by Morgan Taylor 3 Comments

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What Is Centris? Centris is a province-wide database of property listings and consumer-facing property search website that serves all 12 real estate boards in Québec, Canada. It functions as a multiple listing service in Québec and...

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27 Jun How to Use Your Real Estate Website to Get Listing Leads

Posted at 11:56h in Blog, How To's, IDX, Lead Generation, Real Estate Tech News by Morgan Taylor 0 Comments

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We spend a lot of time discussing how to generate buying leads. Rarely do we put the focus on listing leads and what tools there are out there to generate them. Generating listing, or selling,...

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24 Jun 5 Things Real Estate Leads Want in a Website

Posted at 10:28h in Best Practices and Lead Generation, Blog, Essentials, IDX, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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Too often we are guilty of getting off track in our marketing efforts. We start going on the trail of “What’s next?” or “Gotta try the newest, coolest things in real estate!” and lose focus...

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22 Jun Dominate The Competition With A Mobile Application

Posted at 12:12h in Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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Saying that getting ahead in the real estate market takes a lot of time and work is a colossal understatement. If it were easy, there would not be thousands of advice blogs on the internet...

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20 Jun MLS Integration For Dummies: All Your Questions Answered

Posted at 10:13h in Blog, Essentials, Multiple Listing Service, Real Estate Basics, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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The world of real estate is always evolving. Keeping up with the newest technology and marketing trends can come as a challenge. Find out if you are on track by answering this simple question: What...

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17 Jun How Does RESO Web API Work?

Posted at 11:10h in Blog, Essentials, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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RESO Web API works by providing a standardized interface to MLS databases, allowing IDX applications and websites to query listings in real time and return them in a user’s search results. Still unsure of what that...

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16 Jun How to Get A RETS Feed?

Posted at 11:58h in Blog, How to, How To's, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 2 Comments

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Getting a RETS feed is essential to many IDX projects. But the process can be confusing, as it involves a lot of moving parts. There is paperwork to sign and fees to pay. Sometimes there are...

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14 Jun CRM: Everything You Need to Know about CRM for Real Estate

Posted at 10:33h in Blog, Essentials, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Morgan Taylor 0 Comments

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What is the purpose of your real estate website if you cannot capture maximum leads, track and monitor activity or manage clients and agents? The answer is, a waste of an investment. So how do...

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13 Jun What Does RETS Stand For in Real Estate?

Posted at 09:59h in Blog, Essentials, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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RETS or the Real Estate Transaction Standard is a framework that streamlines property listing data transfers among MLSs, agents, and brokers to address decentralization in the real estate industry and speed the development of IDX,...

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06 Jun RETS: What is it Exactly and Why Does it Matter?

Posted at 09:59h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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If you have been in the real estate industry for the last 20 years, you have had to keep up with evolving technical jargon. Similarly, if you are new to real estate, you have had...

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