Real Estate Tech News

18 Sep How a Robust Website Is the First Step to Generating Short-Term Real Estate Leads

Posted at 10:00h in Best Practices and Lead Generation, Blog, How To's, IDX, Lead Generation, Real Estate Tech News by Tait 0 Comments

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Lead generation should start as soon as you get your business online and running. In fact, one of the best things you can do is design your website around lead generation from the ground up. In...

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11 Sep What Are the Steps You Need to Take When Launching Your Real Estate Website

Posted at 10:30h in Blog, How To's, IDX, Real Estate Tech News, Real Estate Technology by Galiorjan 0 Comments

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As already established, modern business is impossible without the virtual representation of it. How so? The fact is the modern consumers are more and more becoming online shoppers transferring their purchasing process into virtual reality,...

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07 Sep What is OpenStreetMap and Why It is Useful for my IDX Website?

Posted at 10:00h in Blog, How To's, IDX, Real Estate Tech News, Real Estate Technology by Amir E. 0 Comments

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OpenStreetMap is an online community of mappers from all over the world.  Users can make contributions to the map by entering the date in the following forms: GPS Devices Aerial images Low-tech or High-tech field maps   ...

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04 Sep 5 Reasons You Should Switch to RESO API Now

Posted at 10:00h in Blog, IDX, Real Estate Tech News, Real Estate Technology by Amir E. 2 Comments

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A staggering number of small and large MLS in the country has been a daunting challenge for real estate web developers. Data integration and channeling between MLS have become highly demanded services. To ease the...

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03 Sep How To Integrate RETS Feed to WordPress

Posted at 10:00h in Blog, How To's, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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[realtyna_blog_notice] There are many advantages to working with a RETS feed. It offers more control, Offers more SEO benefits. It can be customized.  The tradeoff has long been technical knowhow. But these barriers are now coming down. With...

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01 Sep How Realtracs MLS switched to RESO API?

Posted at 10:00h in Blog, Essentials, Real Estate Tech News, Real Estate Technology by Amir E. 0 Comments

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Starting June 1st, 2019 Realtracs joined the national platform MLS Grid and got rid of all the paper-based transactions required for an IDX license! Sounds too real estate" Academia"?  Let’s break things down and check how...

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27 Aug What is RESO API and Why Agents and MLS Should Make a Switch?

Posted at 10:30h in Blog, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Galiorjan 0 Comments

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With the extreme development of modern technologies, the real estate industry is slowly adapting to the new changes. The recent development of the new MLS access solutions, RESO Web API, is just proof of that...

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23 Aug How Marketing Your Real Estate Listings with Facebook Dynamic Ads Can Help You Generate More Leads Quickly

Posted at 10:30h in Best Practices and Lead Generation, Blog, How To's, IDX, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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All real estate agents have a common need—buyers. Therefore, all real estate agents engage in lead generation. But not all agents engage in lead generation in the same way. There are many competing philosophies on...

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22 Aug 4 Improvements Stellar MLS (MFRMLS) Agents Can See Today By Switching to RESO API

Posted at 10:00h in Blog, Real Estate Tech News, Real Estate Technology, Real Estate US by Tait 0 Comments

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As a member of MLS Grid, Stellar MLS (formerly MFRMLS) makes the RESO Web API available for agent websites. This IDX technology standard brings your site to life with searchable MLS listings.  RESO Web API is...

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21 Aug MLS Grid: The Game Changer in Real Estate Industry.

Posted at 10:30h in Blog, Real Estate Tech News, Real Estate US by Galiorjan 0 Comments

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The real estate industry is facing major decentralization and standardization problems and MLS Grid might just have found a solution to these issues. Overview As our world is changing and digitizing, every aspect of our life including...

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13 Aug Why and How Should Real Estate Agents Use Their Storefront to Generate More Leads?

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Galiorjan 0 Comments

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If you want your real estate listings to be displayed in the storefront of your office, lobby or at an event like an open house, you need Realtyna's TV app. Overview Let’s stop for a second and think about the...

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07 Aug How Today’s Housing Market Has Changed Things for New Real Estate Agents- Guest Post

Posted at 11:41h in Blog, Essentials, Real Estate Basics, Real Estate Marketing, Real Estate Tech News by Morgan Taylor 0 Comments

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Ask any experienced agent and they’ll report that the real estate industry is currently in a period of evolution and change. Although some have worried that the role of real estate agents will become obsolete...

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07 Aug Organic MLS Integration: Generate More Long-Term Leads and Improve Your SEO

Posted at 11:15h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology, Realtyna Products and News, SEO by Galiorjan 0 Comments

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It's probably not the first and not the last time you will hear about SEO. It’s a frequently used term, but nonetheless very important. Standing for Search Engine Optimization, SEO increases the quality, quantity and...

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06 Aug Organic RESO API Integration Now Available for Realtyna Clients

Posted at 11:54h in Blog, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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Realtyna is happy to announce the launch of Organic RESO API Integration, a faster, more efficient IDX option for WordPress. It is based on the real estate industry’s newest technology standard for IDX. It offers a real-time...

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02 Aug 3 Reasons Why You Need a WebMaster for Your Real Estate Website

Posted at 12:15h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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So you need a Real Estate website? You need a professional plugin. A self-made website, or some without the proper features is one of the 10 Online Real Estate Marketing Mistakes You Do Not Want...

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27 Jun What Is Stellar MLS?

Posted at 09:38h in Blog, Essentials, Real Estate Tech News, Real Estate US by Tait 0 Comments

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Stellar MLS is a multiple listing service representing Orlando, Tampa, and other areas of Central Florida, as well as Puerto Rico. Formerly known as My Florida Regional MLS, Stellar took its current name in 2019....

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19 Jun Top 8 Drag and Drop Page Builders for a WordPress IDX Website

Posted at 10:51h in Blog, IDX, Real Estate Tech News by Tait 2 Comments

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The modern real estate agent is expected to be an expert salesperson and web manager all in the same 24-hour day. Naturally, any tools that can reduce the workload on real estate agents are highly valuable....

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13 Jun What Is WPL CDN and How Can It Improve Lead Generation from My IDX Site?

Posted at 09:00h in Blog, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Tait 0 Comments

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WPL CDN or WPL Content Delivery Network is a geographically distributed group of servers that work together to provide faster delivery of real estate content for Realtyna’s IDX system. Page load speeds are massively important for...

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10 Jun ProducerMichael on His Success Making Real Estate Videos on YouTube

Posted at 10:00h in Best Practices and Lead Generation, Blog, Influencers, Real Estate Basics, Real Estate Tech News, Social Media by Tait 1 Comment

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Michael Blakey, aka ProducerMichael, is a television and film producer who also runs a Youtube channel where he tours luxury real estate listings in Beverly Hills and Los Angeles. We recently listed him in our...

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04 Jun MLS News: MFRMLS Eyes New Name, Growth Outside Florida. (Stellar MLS)

Posted at 10:00h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate US by Tait 0 Comments

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My Florida Regional MLS, the nation’s third largest, will become Stellar MLS as it seeks growth outside of Florida. Under the new strategy, MFRMLS, which serves 58,000 subscribers, will pursue consolidation with other MLS, while taking...

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21 May 8 Ways to Generate Free Real Estate Leads with IFTTT

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, Lead Generation, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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IFTTT (or If This Then That) is a free Internet tool to get unrelated apps and websites to talk to one another. IFT745TT works by connecting two apps and designating triggers. Whenever an event occurs...

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20 May 7 Tips to Improve Your IDX Real Estate Website Design in Seconds

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, IDX, Real Estate Tech News by Tait 2 Comments

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More and more leads are shopping for homes the web. This has led more and more real estate agents to build IDX real estate websites and market online. The influx of activity has led to...

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15 May 9 Design Tips for a Great IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Tips by Tait 0 Comments

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Good IDX real estate websites provide the information leads expect in predictable ways. Great IDX real estate websites provide features and content leads did not know they needed. To help you move your IDX real estate...

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13 May 12 YouTubers That Might Feature Your Real Estate Listing

Posted at 10:00h in Best Practices and Lead Generation, Blog, Influencers, Real Estate Tech News by Tait 0 Comments

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Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of...

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09 May How Does MLS Grid Work?

Posted at 13:52h in Blog, Essentials, Real Estate Basics, Real Estate Tech News by Tait 0 Comments

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MLS Grid works by standardizing data from multiple MLS into a common, usable format. This eases the technological burden for brokers working in multiple markets by allowing them to pull data from a single point...

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08 May 8 Tips to Improve Your Real Estate Facebook Ad

Posted at 11:59h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities,...

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07 May Find Out Who Is Visiting Your WordPress IDX Website With Realtyna’s User Analytics Add-on

Posted at 11:49h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult...

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06 May 8 Questions With the New RESO CEO Sam DeBord

Posted at 10:00h in Blog, Influencers, Real Estate Tech News by Tait 0 Comments

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On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also...

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02 May What Is the Council of Multiple Listing Services?

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Tech News by Tait 0 Comments

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The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and...

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25 Apr How to Convert Your Listings Into Facebook Dynamic Ads for Real Estate

Posted at 10:00h in Best Practices and Lead Generation, Blog, How To's, Lead Generation, Real Estate Tech News, Real Estate Tips, Social Media by Tait 2 Comments

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The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...

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24 Apr 7 Ways a Custom Real Estate App Can Help You Generate Leads and Boost Sales

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology by Tait 1 Comment

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Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space...

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19 Apr How School Ratings Data Can Help You Generate and Convert More Leads

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...

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18 Apr 4 Trends that Explain how Millennials are Changing Real Estate

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Morgan Taylor 0 Comments

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April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee...

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17 Apr What is Upstream in Real Estate?

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Tait 0 Comments

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Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...

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15 Apr How to Use Text Messages to Generate More Leads From Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News by Tait 1 Comment

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Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...

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10 Apr How to Create a 301 Redirect for Your WordPress IDX Real Estate Website?

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...

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27 Mar How to Connect an IDX Website to Zapier

Posted at 12:18h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News by Tait 0 Comments

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Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...

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22 Mar What is MLS Grid?

Posted at 10:00h in Blog, Essentials, Multiple Listing Service, Real Estate Tech News, Real Estate US by Tait 0 Comments

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MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...

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19 Mar 8 Facebook Video Tips for Real Estate Agents

Posted at 10:56h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...

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15 Mar How User Analytics Can Help You Learn About Your Leads and Improve Your Marketing

Posted at 10:00h in Blog, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...

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