As the cliche goes, “If you can’t beat ‘em, join ‘em!” Except in the case of real estate portal giants, it is very much good advice!Websites such as Zillow and Trulia dominate the real...
Producing content and posting to social media are essential for real estate marketing.But they can be a lot to manage in a schedule that is already full.You have showings, open houses, and client meetings. How...
VOW or virtual office website is a real estate data product offered by most MLS that provides more sales history and off-market data than IDX. VOW is designed to help agents looking to drop the...
If you are new to having and managing a website, you are probably wondering what this whole, “SEO,” thing is about. If you are a veteran, you can still benefit from keeping up with the...
A CRM in real estate is software designed to help agents and brokers streamline their marketing and sales processes—and ultimately to close deals faster—by allowing them to manage client communications, automate workflows, and track lead...
Real estate technology is going through quite the transformation.RETS, once the gold standard for IDX, is being replaced by the RESO Web API.RESO even said it plans to retire RETS, by June, 2018.We've written about the...
The U.S. and Canada real estate industries have evolved in different ways. One of the major differences is the Data Distribution Facility or CREA DDF. We created this article to answer some common questions about...
Are you a fan of Avada Theme looking to add IDX functionality?Check out Realtyna’s Organic MLS Integration.Organic MLS Integration is an IDX alternative Realtyna has been refining for more than eight years.Instead of providing a...
Home buyers are getting savvy. More and more they want stats and figures, to guide their buying decisions.If you can provide this data for them in an attractive and easy format, you'll have an edge over...
In your research on IDX options, you may have come across RETS and VOW. Both are data feeds to connect your website to your MLS. Both contain property listings to build your IDX display. But...
We've written a lot about real estate SEO.Today we area going to go deeper into backlinks.Backlinks are an essential aspect of any SEO strategy.They will help you attract visitors to your site and grow your...
Video content is hugely important in real estate.And demand is out pacing supply.According to a recent NAR report, 36% of home-buyers turn to online video sites like YouTube during their home search.But only 4% of agents...
You should think of your blog like a home.Provide regular maintenance and it will produce returns.Ignore it for too long and it can become a blight.We want to avoid that last part.So here are 11...
It pays to think outside the box, even in real estate.Here are 9 weird ways to generate real estate leads that actually work. WEAR A NAME TAG If you wear a name-tag all day everyday, people are...
Real estate marketing is getting complex. Some agents buy web ads to generate real estate leads. Some have elaborate social media campaigns. Some even hire actors to create video for featured properties.These efforts can get...
All small businesses want to generate a little buzz. As a real estate agent, you are in a pretty good position to achieve this.With some strategic thinking and good timing, you can get your name...
Real estate technology is in the middle of its largest transformation in decades.MLS and developers are racing to transition away from RETS before the December 2018 deadline.Long considered the gold standard for IDX, the framework...
As a real estate agent or broker, you may have come across RESO Data Dictionary.You may be wondering what it is, how it works, and how it relates to other RESO standards.We've put together this...
At Realtyna we just love Divi.That's why we've designed the following IDX products to be plug 'n play with Divi theme and Divi builder.•WPL - for basic sites, adding your own properties only•Organic IDX -...
Big changes are coming to real estate technology in 2018 as the Real Estate Standards Organization announced it is shutting down RETS. In a notice on its website, RESO said it aims to retire RETS, or the...
Combining the SEO power of Realtyna Organic IDX with the elegance of Divi and Divi Builder.Divi is one of the fastest, easiest way to build a website.Now you can add Realtyna's Organic IDX for a...
Creating a real estate website for your business can be complex and time consuming.But there are some tools out there to help you.One of the best is Divi and Divi builder, a theme and page...
Welcome Realtyna Readers, today's blog post is written by Jay Egger from FitSmallBusiness.Jay Egger is a digital marketing specialist for Fit Small Business, a digital small business education publication. He has experience in public relations,...
RESO Web API is a data technology standard for the real estate industry designed to streamline the movement of listings data across MLS, reduce local hosting and security costs for agents and brokers, and push...
Most real estate agents want to set themselves apart.There's really no secret to do so.You need to work hard and be productive.The top real estate agents and brokers are efficient.They are diligent with their time.And...
We've received a lot of positive feedback from our blog what is a RETS feed?So we decided to provide an update with more details and an outlook for the future of RETS. WHAT IS A RETS...
Leads are impatient. If they find a site outdated, they leave. Period.This provides a challenge for agents in the ever-evolving world of real estate technology.Every few years, you need to conduct a competitive review of...
To succeed on Twitter you need to understand Twitter.This is probably the biggest stumbling block for agents and brokers using the platform.Most use and understand Facebook. Then they take a similar approach to Twitter.But Twitter...
If you're in the real estate industry, you may have come across the term RETS.RETS is a technology standard that streamlines property listing data transfers among MLSs, agents, and brokers to address decentralization in the...
Old School Real Estate Marketing Tools That Still WorkWe spend a lot of time on this blog talking about online real estate marketing.But it's not the only way to go about things.There's still a bunch...
If you have a new real estate website, you need to get traffic to it.One of the best ways is to use Pinterest.Pinterest is one of the fastest ways to search and save cool stuff...
In online real estate marketing, content is king. And visual content is the king of kings. User click, comment, and share more often on photos and video. This is why Instagram is so powerful. It...
Georgia MLS is one of the largest MLS on the East Coast. It hosts more than 20,000 active listings in the Atlanta area.Now you can display listings from this hot market on your WordPress website.Realtyna...
Real estate is a balancing act.You want to generate more leads.But you also need to stay organized.As your business grows, maintaining this balance usually gets harder and harder.But it doesn't need to.With a CRM you...
Carolina MLS is one of the most important MLS in the South East United States.It represents more than 10,000 agents in the Charlotte, North Carolina area.Now you host organic IDX listings from this fast growing...
It's an industry fact that some real estate agents are successful and some less so. Some seem to generate strong leads every hour, while others struggle.What sets these agents apart?It's certain that hard work plays...
If you are considering an IDX upgrade, you may have come across RETS as a technology option. We've gone into detail about what RETS means, and how RETS works.RETS certainly can help you generate more leads...
More and more of the home buying process is happening online.This has led to unprecedented competition for leads and page views.To grow your business you need to create a marketing niche.But how are you supposed...
Adding IDX to your real estate website can have a lasting impact on your business.But getting there is sometimes a complicated process.There's a lot of terminology that gets thrown around.So we put together this blog...
How to Become an Expert in Your Local Real Estate Market and Convert More SalesIn this blog post you will learn how to become a community expert.As a real estate agent, you need to be...