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How to Connect a REBNY RLS Feed to a WordPress Website

The Real Estate Board of New York, or REBNY, is one of the oldest and most important real estate boards in the country. Home to some of the most coveted real estate in the world, REBNY was founded in 1896. REBNY has served New York City and surrounding boroughs through many historical periods and given real estate professionals all the tools they need to succeed including access to their listing feed for MLS Integration.

As an approved vendor, you can now add these listings to your WPL WordPress website faster and easier than ever with Realtyna’s Organic MLS Integration.


1) Indexable Listings & SEO

We all want to be seen. Luckily, a REBNY RETS feed with Organic MLS Integration provides indexable listings to your WordPress website. This boosts the “readable” content on your site and helps you achieve better search engine rankings. There will be 1000’s of new listing pages, each a possible result for a relevant client web search. As a result, improving your overall SEO.

2) Data Accuracy and Control

A REBNY RETS feed with Organic MLS Integration is a direct connection between your website and the REBNY RLS database. This can allow for faster updates. Because you host your own data, you are able to configure your feed to filter listings based on your business model.


Organic MLS Integration is a software package for WordPress that connects to the REBNY RLS database via RETS. This imports the listings and displays them on your site.

We have more technical details on how Organic MLS Integration works here. Or check out our portfolio of client sites to see Organic MLS Integration in action.



Organic MLS Integration can support two or more RETS feeds integrated into a single property database. Meaning, if you a are a member of REBNY and Long Island MLS, you can host these listings together and transform your site into a real estate property portal.


  • It’s Affordable!

We sell our software for you to own. Meaning, if you have a REBNY RETS feed already, there are no monthly data access fees from Realtyna. *However, REBNY might charge you for access to the RETS feed.

  • It’s Easy!

Organic MLS Integration combines the power of a REBNY RETS feed with the features and usability of the WordPress platform. Configurations to the software are made from your WordPress admin panel. We also support a number of page builders, providing you with drag-and-drop functions to edit website front-end. If you’d like to try before you buy, you can request a full administrative demo.

  • It’s Flexible!

Organic MLS Integration includes a number of configuration options, allowing you to personalize your site and separate from the pack. Out-of-the-box you will be able to customize your search bar, modify the photo carousel on your homepage, define new property listing fields, tag properties and more.

  • Capture Leads!

Organic MLS Integration includes lead capture tools including request-a-viewing, contact agent, social media share, and favorites. Realtyna also offers advance upgrades such as forced registration, saved search, and CRM.


Contact us today. If you have a REBNY RETS feed already, we can start on your project immediately.

If you don’t have a REBNY RETS feed already, don’t worry, we can guide you through the process to get one.

Watch our video

Read more about WPL Here.


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