A strong content strategy is essential for any real estate business looking to grow online. This puts pressure on agents to produce new blogs, posts and tweets on a regular basis. All this content requires...
Promoting our real estate business on social media is a solid part of online marketing campaigns. The abundance of platforms, however, creates a paradox of choice for real estate professionals. They often have to spend...
In the real estate community, we often hear advice like find your niche, use highly specific keywords, and have targeted marketing strategies. All of this is a sign that being local is preferable for many...
Despite the growth of online shopping and online services, properties are still best shown and presented in person. This is because buying a house is, for most people, the financial move of their lives. Also,...
There is no doubt that the coronavirus outbreak is changing our daily life, including the real estate market. Having an open house via Zoom or Skype is the new norm in the real estate industry....
Things are getting back to normal slowly. States are beginning to reopen. Although some worry that progress made could become progress lost, things are moving forward step by step and some businesses have started to...
Creating a real estate website nowadays can be easy, if you have the right set of tools. A specialized platform for real estate with IDX features helps pave the path toward a converting website. But once...
Top real estate agents have one thing in common—they always have one finger on the pulse of the latest real estate trends. To keep up with the real estate trends means being on the top...
We’ve talked about it time and time again. Videos are the key to successful real estate marketing: Why Video Is So Important In The Real Estate Market and Top Video Ideas for Your Real Estate...
Many real estate agents wonder if is it ethical to create coronavirus-related content, and we say your concerns are totally valid. COVID-19 is not something you should look to capitalize on. It’s a serious pandemic...
Entering the real estate market can be a challenge, especially in light of recent uncertainty. Luckily, starting your career as a beginner in real estate does not require fancy college degrees or certificates in most...
Here I will name the organic marketing methods and strategies to help you and all the other agents advertise your real estate listings accurately in the real estate market. Given that you are already familiar...
As a real estate agent, your email list is a holy grail that you need to treat carefully. Building a successful email list takes a long time, but destroying it is really easy. To learn...
Facebook is playing an important role in online marketing, and it is probably the most dynamic advertising platform among the social networks. It also provides a unique opportunity for real estate businesses to promote their...
The real estate market is about to enter a new reality, a reality where Gen Z is a prevalent real estate buyer. What does it mean for real estate agents and realtors? And most importantly,...
With the recent COVID-19 update and real estate being deemed as an essential service in many locations, open house tours (with several restrictions) have again become a possibility for real estate agents. But considering the...
Having MLS on your website helps you to maintain leads. Users won’t have to leave your site and visit another source in order to see your listings. That’s why it’s very beneficial and crucial for...
SEO is something everyone talks about nowadays. We all agree that SEO plays a huge role in a website’s lead generation process. You may think about different things while creating your real estate website. You...
You probably heard it a thousand times before: “Content is the King.” If we apply the same idea to videos, then video marketing is a crown prince that might soon dethrone content marketing. But let’s...
Facebook is one of the world's main social media platforms. After the launching of the social media network in 2004, its popularity has only increased with time. Facebook had almost 2.5 billion monthly active users for...
Have you decided to create a real estate website? You probably already know the power of a good website for your real estate business. Creating a real estate website demands a lot of thinking and strategy:...
Starting your career as a real estate agent and making tons of profits is alluring, but it requires strategy. To progress in this market, we need leads, in addition to a vigorous combination of commitment,...
Have you been in the real estate industry for a while, and you think that you have done everything to become a successful real estate agent? Maybe you are right and you have already achieved...
To become a real estate broker in Florida, you must be at least 18 years old, have a valid social security number and have at least two years of experience as a real estate agent....
To do or not to do? It’s a question that appears to be applicable to every aspect of our life. Do I need to create a landing page or is having a real estate website...
Being a part-time real estate agent means working less than 20 hours. People opt to do part-time jobs because of different reasons. Some people might just want to test the waters until they thoroughly devote themselves...
Almost all real estate websites have a search of some kind to help visitors navigate through the website and potentially 10’s of thousands of listings. A good search will distinguish your site from all the others,...
Before we go over the actual steps that you need to take to be a licensed real estate agent in Canada, there are some prerequisites you need covered. To be granted a real estate license in...
Using SWOT Analysis is one of the most important parts in making your real estate business plan. SWOT Analysis helps you to identify the Strengths, Weaknesses, Opportunities and Threats of your company, projects or different...
Blogging has taken off in the real estate industry. As more and more agents shift online, it pays to produce and share valuable web content that can help you attract leads. One of the best forums...
Real estate IDX websites depend on content. And good content has the ability to attract and hold readers. To spruce up the pages and posts on your WordPress IDX site, you may consider adding emojis, smileys...
In part one about website creation, we discussed how to plan your website, how to choose features, what your website design should be like, etc. Now that you have a general idea about your real estate...
One of the biggest challenges Realtors face is portals. Portals publish listings from around the country, and as a result they generate massive SEO value. Google the term “homes for sale” with any town, city, or...
Working with a real estate IDX website is a balancing act. On the one hand, you need options to create a powerful site that helps generate leads. On the other hand, you do not want...
Instagram is something to talk about when discussing social media marketing. Today, it’s one of the most powerful platforms in the world. According to the information of Instagram Business more than 1 billion Instagram accounts...
Elementor is one of the most popular page builders on WordPress. It has various professional applications and is used across industries. Now Elementor and all its features have come to real estate. With Realtyna, you can add IDX...
How to Create a Real Estate Web Team A real estate website is probably the most important stage in marketing and lead generation nowadays. Every marketing strategy leads to a portfolio or landing page on your...
Have you ever considered creating your own Real Estate Portal? The process can be quite challenging, but nonetheless, fully up for grabs. With the technology advancements, and a lot of ready to use toolsets, you...
Plan Ahead Creating a successful real estate website from scratch is an interesting journey. From implementing essentials to choosing the platform, from writing the content, to experimenting with the SEO and analytics. We’ll try to cover most...
So, you’ve decided to become a real estate agent. You have a whole business plan, you have already created your own website and took care of long-term marketing strategies. Now it’s time to attract clients...