We continue with our series of educational content about how to become a real estate agent. Today, we will talk about the state of New Jersey and the requirements for becoming a real estate agent...
Real estate is changing both in terms of its outlook and its operations. There are several subjects to explore that make it challenging to keep track of in the long run. As a result, there...
Nobody enters into real estate intending to fail. In reality, most agents begin their careers in real estate to make it a lifetime profession. However, the irony is that many novice agents give up after...
We have been living in a fast-paced business environment since the internet and cellphones took over. However, the year 2020 proved to be a huge challenge, especially for realtors. All of these events could possibly...
In the first part of our real estate photography guide, we discussed how to prepare your listing for photoshoots in order to make the space look inviting and to attract customers. In this second part,...
COVID-19 changed the flow of our life. We stay at home, practice social distancing, and wait impatiently for the situation to get better so we can get back to our usual life. Even though in...
The year 2019 was a big year for the Realtyna blog. We took our efforts to help real estate agents understand and win the market to a new level. And our clients responded with the...
You can have brilliant service but you still might not be able to improve your real estate business. That's because everything depends on the right marketing solutions. The internet is the real deal as well...
* You can use Google Adwords for Real Estate to generate more leads by creating targeted, strategic ads using this guide. Overview The world is changing so drastically and dramatically because of Google, and all business owners...
Real estate agents need leads. Generally, the more the better because only a small percentage will convert. We put together this real estate lead generation checklist to help you maximize opportunities for new sales. Feel free...
If you want your real estate listings to be displayed in the storefront of your office, lobby or at an event like an open house, you need Realtyna's TV app. Overview Let’s stop for a second and think about the...
With the advent of integrated technologies in the Real Estate business, agents and realtors could proceed more consistently and get more done for less. Among the crowded field of online solutions and features, Real Estate TV...
As you might know, the founder of Facebook, Mark Zuckerberg, started this application because he was single and wanted to change his status with this app. So in the beginning, it was discovered for connecting...
As a real estate agent, you might have received these kinds of comments about your job – “It must feel great to work from home,” or “Wow, you make your own hours; that’s amazing!” Such...
Sometimes we all need a little motivation. And more and more companies are responding with gamification. Gamification is the strategy of using games and friendly competition to make certain work tasks less draining. The popularity of gamification...
A Real Estate Newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in...
Mailchimp is one of the web’s most popular email marketing platforms. The service simplifies marketing tasks by allowing you to target leads with campaigns and identify patterns in the way people engage with your business. This...
Building a real estate IDX site with Miami-area listings requires that you connect to MiamiRE and link it with your WordPress site. Realtyna makes this process fast and easy with Organic IDX and Organic RETS. Miami...
Millennials are making the largest segment of homebuyers. Now is the perfect time to invest in this target audience by customizing goods/services in order to appeal to their expectations, needs and wants. Good marketing and...
A pending listing is a real estate listing that is under contract. This means the buyer and seller have agreed on a price and are in negotiations to finalize the sale. The contract typically includes an...
Some real estate agents are self-employed. Those that are not are generally free to set their own schedule and pursue their own leads. Many agents take advantage of this flexibility to work from home. Working...
It can cost $500 to $1,200 to get a real estate license, including licensing fees, exam fees, background checks and pre-licensing education. The precise amount varies largely by state, however. States have long regulated the real...
As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get...
Your real estate logo is the single most important aspect of your brand. It’s the first thing clients see when they engage with your company. It’s also the first thing they pass judgment on. We are...
Allowing comments on your IDX website or real estate blog is a good idea to foster engagement and build community. But it can quickly descend into what resembles a Wild West style bar fight. On...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In...
Real estate makes great content. It’s visual; it’s luxurious. It makes our imaginations wander into our dream life. It’s not surprising then that a number of personalities have made real estate content an essential part of...
Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult...
On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also...
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. “My listings are nothing special.” “People only care about luxury listings.”...
Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media...
To become a real estate agent in Florida you must be 18 years old, have a high school diploma, and submit to fingerprinting. You also must complete 63 hours of pre-licensing education and pass the...
One of the most interesting questions about the modern real estate industry is decentralization. Rather than a single warehouse for all real estate listings, there are more than 500 MLS and countless other web portals and...
As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...
Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...
April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee...
Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...