connect mailchimp zapier

How to Connect Your IDX WordPress Website to Mailchimp Using Zapier

Mailchimp is one of the web’s most popular email marketing platforms. The service simplifies marketing tasks by allowing you to target leads with campaigns and identify patterns in the way people engage with your business.

This is invaluable for real estate agents working under severe time constraints.

Now you can automate even more of your marketing process by integrating Mailchimp with your WordPress IDX website.

Realtyna’s Zapier Add-on provides the link to feed leads from your IDX site to your Mailchimp dashboard.

What Is Zappier Add-on? 

Zapier is a widely used web tool that connects software applications not designed to work with one another. Realtyna’s Zapier Add-on harnesses the power of Zapier in the WordPress IDX context. It provides the common processes to get Realtyna’s WordPress WPL platform to communicate and share data with Mailchimp.

How Does It Work? 

The Zapier Add-on works by creating triggers within the WPL IDX system. Once one of these triggers is met, the add-on executes an action. In the Zapier Add-on, new CRM contact is the primary trigger. Whenever this new entry occurs, the add-on automatically sends user information to Mailchimp.

idx facebook dynamic adsHow Can I Connect My Mailchimp Account to My WordPress IDX Site?

When setting up your WPL connection to Mailchimp, Realtyna will:

  • Set the WPL trigger (based on new CRM contact)
  • Create the action to send data to Mailchimp
  • Test the integration and execute the connection


 The end product is a working Zapier connection that feeds user data from WPL to Mailchimp automatically.

Zappier Add-on is available for any Realtyna IDX system running WPL Pro. This includes Organic IDX, Organic RETS, and Organic Vow

Now you know how to connect your IDX WordPress Website to Mailchimp using Zapier.  To get started, give our sales team a call. Or leave a comment below if you have questions or feedback.

For more from the Realtyna blog, check out How to Add Yelp to Your Real Estate IDX Listings and 9 Steps to Create a WordPress Website That Sends IDX to Facebook.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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