How to Connect Your IDX WordPress Website to Mailchimp Using Zapier
Mailchimp is one of the web’s most popular email marketing platforms. The service simplifies marketing tasks by allowing you to target leads with campaigns and identify patterns in the way people engage with your business.
This is invaluable for real estate agents working under severe time constraints.
Now you can automate even more of your marketing process by integrating Mailchimp with your WordPress IDX website.
Realtyna’s Zapier Add-on provides the link to feed leads from your IDX site to your Mailchimp dashboard.
What Is Zappier Add-on?
Zapier is a widely used web tool that connects software applications not designed to work with one another. Realtyna’s Zapier Add-on harnesses the power of Zapier in the WordPress IDX context. It provides the common processes to get Realtyna’s WordPress WPL platform to communicate and share data with Mailchimp.
How Does It Work?
The Zapier Add-on works by creating triggers within the WPL IDX system. Once one of these triggers is met, the add-on executes an action. In the Zapier Add-on, new CRM contact is the primary trigger. Whenever this new entry occurs, the add-on automatically sends user information to Mailchimp.
When setting up your WPL connection to Mailchimp, Realtyna will:
- Set the WPL trigger (based on new CRM contact)
- Create the action to send data to Mailchimp
- Test the integration and execute the connection
The end product is a working Zapier connection that feeds user data from WPL to Mailchimp automatically.
Now you know how to connect your IDX WordPress Website to Mailchimp using Zapier. To get started, give our sales team a call. Or leave a comment below if you have questions or feedback.
For more from the Realtyna blog, check out How to Add Yelp to Your Real Estate IDX Listings and 9 Steps to Create a WordPress Website That Sends IDX to Facebook.