Farms and ranches attract diverse buyers that include agriculture professionals, families looking for a country escape, and investors. As a real estate agent, you can build a specialty site for these properties and develop niche...
You can have brilliant service but you still might not be able to improve your real estate business. That's because everything depends on the right marketing solutions. The internet is the real deal as well...
Okay, It’s not a secret that Americans often perceive real estate agents as pushy and egocentric. It’s also not a secret that a lot of people think that real estate professionals are overpaid for doing...
Do you have a Wordpress IDX website? Follow these steps and your page will have more chances to get into top search results. Improve your SEO for your IDX site with these simple examples. Optimizing URL You...
* You can use Google Adwords for Real Estate to generate more leads by creating targeted, strategic ads using this guide. Overview The world is changing so drastically and dramatically because of Google, and all business owners...
If you want your real estate listings to be displayed in the storefront of your office, lobby or at an event like an open house, you need Realtyna's TV app. Overview Let’s stop for a second and think about the...
To get an MLS listing, you must work with a real estate agent or use an à la carte or flat-fee brokerage. But there are a few other options that can help market your listing...
It’s a simple fact of life—real estate agents need leads. To generate leads, they need an audience. Few platforms offer as large an audience as Facebook. With Facebook dynamic ads you can promote your MFRMLS or...
Millennials are making the largest segment of homebuyers. Now is the perfect time to invest in this target audience by customizing goods/services in order to appeal to their expectations, needs and wants. Good marketing and...
Define custom listings such as mobile homes or prefabricated homes and create a property search website for marketing and sales. Mobile homes are a niche property listing type. Some agents specialize in mobile homes because they...
The best IDX sites are constantly evolving. Agents and brokers upgrade their sites with new plugins and software to solidify advantages over the competition and drive new business. It is a best practice to put up...
Access to the MLS usually requires a real estate license. But sometimes you can gain access by partnering with an agent, building a long-standing relationship with the MLS, or signing up as an unlicensed assistant....
Commercial real estate is property that has been developed for income generation. This can include anything used exclusively for business purposes, such as offices, hotels, restaurants, stores, and gas stations. Introduction to Commercial Real Estate Businesses need...
To become a real estate agent in California you must be 18 years old and you must disclose any criminal or disciplinary action. Applicants also are required to take 135 hours of college-level real estate...
WordPress has an internal scripting language known as Shortcode. It is powerful and intuitive. And it can help real estate agents automate their WordPress IDX website and get back to what they do best, which...
Email remains one of the highest converting marketing strategies. That is why establishing and building an email list is essential for most real estate agents. But how do you get started? If you have an IDX WordPress...
As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get...
Page speeds are hugely important for an online business. The longer your leads wait, the less likely they will stick around. Here are some statistics demonstrating this point: 53% of mobile users leave a site...
Your real estate logo is the single most important aspect of your brand. It’s the first thing clients see when they engage with your company. It’s also the first thing they pass judgment on. We are...
Allowing comments on your IDX website or real estate blog is a good idea to foster engagement and build community. But it can quickly descend into what resembles a Wild West style bar fight. On...
Anyone who has written a for-loop will know Stack Exchange as a resource for programming help. But over the years the site has grown. Today, it encompasses a network of Q&A forums on dozens of...
IFTTT (or If This Then That) is a free Internet tool to get unrelated apps and websites to talk to one another. IFT745TT works by connecting two apps and designating triggers. Whenever an event occurs...
More and more leads are shopping for homes the web. This has led more and more real estate agents to build IDX real estate websites and market online. The influx of activity has led to...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In...
Miami is one of the most renowned real estate markets in the world. With exclusive neighborhoods like Brickell, Coconut Grove, Miami Beach and the Coral Gables, the area attracts athletes, actors and businesspeople, as well...
As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
Heartland MLS is one of the most important MLS in the nation. It hosts thousands of listings in Kansas City and the surrounding towns in Missouri and Kansas. Pulling these listings and integrating them into...
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...
The broker has a unique position in the real estate industry. As the office lead, he or she takes a management role. By overseeing agents and assisting with transactions, the broker ensures that the office...
Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...
We’ve all encountered them. That pesky notification when the page you are looking for cannot be found online. But did you know your IDX website produces these errors too? It does, and they can be just...
The best option to get a nationwide data feed of real estate listings may be ListHub, a syndication service that has agreements with more than 500 MLS. There are a few other options too, such...
The demand for neighborhood intelligence is growing rapidly. More and more buyers are taking into account access to local shops, restaurants, and transit when purchasing a home. In a 2017 NAR survey, 80 percent of respondents...
You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most...
Blog readers like consistency. They like checking their favorite blogs at the same time each day and finding new content. The real estate industry, on the other hand, does not like consistency. Every day presents...
Lead generation is simple in theory, but unfortunately, generating leads effectively is not as simple. Why is that? Well, to start with, potential customers are constantly bombarded with ads everywhere they look: their mailbox, their...
Real estate agents doing business online need tools. For many, the most important is the IDX website, which allows them to publish listings and generate leads. The next most important might be an email address. Once...
Before building your IDX real estate website, you need to choose hosting. This is an important decision because hosting affects your page load speed. Any pages that load too slowly can cause you to lose...