Real Estate Technology

09 Apr 6 Essential Tools to Take Your Real Estate Business Online

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Marketing, Real Estate Technology, Real Estate Tips by Amir 0 Comments

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With the rise of the pandemic and the already blooming culture of teleworking, working online seems inevitable for real estate agents and brokers.  Most of us in the real estate business already have a website,...

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04 Apr RMLS and Their Switch to 100% RESO Compliance

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Amir 0 Comments

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The Real Estate Standard Organization introduced RESO Web API in 2016 and recommended that all its members move on to RESO standards. Most MLS embraced the idea and made the switch, and a few are...

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30 Mar How Do I Create a Real Estate Website With WordPress?

Posted at 11:00h in Blog, Essentials, How to, How To's, IDX, Real Estate Basics by Ana 0 Comments

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Have you decided to create a real estate website? You probably already know the power of a good website for your real estate business.  Creating a real estate website demands a lot of thinking and strategy:...

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24 Mar Weebly VS. WordPress: Which One for Your Real Estate Website?

Posted at 11:00h in Best Practices and Lead Generation, Blog, Essentials, IDX, Real Estate Basics by Ana 0 Comments

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When talking about which is the best website builder, Weebly or Wordpress, there are different things to consider. The one which might be good for one business, might not be useful for another.  Real estate...

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17 Mar What is MetroList MLS?

Posted at 11:00h in Blog, Essentials, Multiple Listing Service, Real Estate Basics, Real Estate Technology, Real Estate US by Amir 0 Comments

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Metrolist is the biggest MLS in Northern California, and it is one of the most important MLS across the country. It serves more than 20,000 real estate professionals in the region. It is the ultimate voice...

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07 Mar How to Promote Your Real Estate Website Successfully?

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, IDX by Rachel 0 Comments

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It's important to lure potential buyers with promotions. But, in real estate, running promos isn’t as simple as slashing prices or putting up a “SALE” sign on your window. To get the most out of...

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03 Mar What Every Real Estate Website Should Have

Posted at 11:00h in Best Practices and Lead Generation, Blog, IDX, Real Estate Basics, Real Estate Technology, Real Estate Tips by Nanie 0 Comments

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Having a complete, well-designed real estate website can make a huge difference for real estate agents and agencies. Home-buyers will visit and stay on the website that is informative enough to provide high-quality service for...

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29 Feb What are Open Standards in Real Estate Technology

Posted at 11:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology by Amir 0 Comments

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Open Standards are used and interpreted differently in different industries. The definition everyone seems to agree on though is this: “An open standard is a standard that is publicly available and has various rights to use...

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28 Feb The Things You Need to Know About Organic MLS Integration

Posted at 11:00h in Blog, IDX, Multiple Listing Service, Real Estate Basics, Real Estate Technology by Ana 0 Comments

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Why do real estate agents need websites? To market their business and attract more leads. And what is the most important thing they need on their website? Listings, of course. The reason you as a...

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19 Feb The Importance of Realtyna’s Review and Rating Add-on for Your IDX Website

Posted at 11:00h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Basics, Realtyna Products and News by Ana 0 Comments

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Clients want to know what kind of product is best for them. They may check a company’s product or see their commercial, but for many clients, testimonials are the most important.  Client reviews are especially valuable...

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16 Feb What Is RESO Marketing Toolkit?

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Marketing, Real Estate Technology, Realtyna Products and News by Amir 0 Comments

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Online marketing is essential to any business these days. Real estate marketers are constantly looking for new analytics tools to help them find new strategies for marketing decisions. The Real Estate Standard Organization or RESO,...

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12 Feb Ultimate Guide to Real Estate CRM

Posted at 11:00h in Blog, IDX, Real Estate Basics, Realtyna Products and News by Amir 0 Comments

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With the rise of population and thanks to the internet, the scope of business is constantly expanding. These days, you can sit in your office and serve customers all around the world.  This all means one...

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10 Feb How to Create Custom Listing Urls for Your IDX WordPress Website

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, IDX, Real Estate Basics by Tait 2 Comments

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It is hard to understate the importance of SEO. A well-placed keyword can make the difference between ranking highly and falling behind competitors. Most agents incorporate keywords in their domain name and page titles.  But did...

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08 Feb How to Make a Real Estate Website for Investors

Posted at 11:00h in Blog, How to, Real Estate Basics, Real Estate Technology by Ana 5 Comments

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Are you an investor and want to create a real estate website? Or maybe you already have one and want to know how to increase leads and make it more powerful?  We all know the value...

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05 Feb Why Server Optimization Will Help Your IDX Website

Posted at 11:00h in Best Practices and Lead Generation, Blog, IDX, Realtyna Products and News by Ana 0 Comments

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Every real estate agent thinks to create a website that will help him with lead generation. While thinking of creating a good website, one always considers what it should be like, or how a website...

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02 Feb WPL in a Nutshell

Posted at 11:00h in Blog, IDX, Real Estate Basics by Amir 0 Comments

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Building and maintaining a real estate website with unique IDX features is really challenging.  This is probably why most website developers resort to Wordpress, which as a robust content management system that offers a wide...

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29 Jan How to Make a Custom Property Search for Real Estate Websites

Posted at 11:00h in Blog, How to, How To's, Real Estate Basics, Real Estate Technology by Ray 1 Comment

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Almost all real estate websites have a search of some kind to help visitors navigate through the website and potentially 10’s of thousands of listings. A good search will distinguish your site from all the others,...

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28 Jan How to Migrate From RETS to RESO Web API?

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, Real Estate Basics, Real Estate Technology by Amir 1 Comment

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For about 20 years, the RETS feed has been supporting real estate technology. As all technologies evolve so does RETS. Although RETS still works with many applications, it is still a real estate proprietary standard...

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18 Jan What is Realtyna’s Owned License Model?

Posted at 11:00h in Blog, IDX, Real Estate Basics, Realtyna Products and News by Amir 0 Comments

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Real estate websites have come a long way. From a simple portal website where you could search and find a listing uploaded by the agent to modern websites where such data comes directly from MLS,...

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16 Jan How to Offer the Best Customer Service on Your IDX Website

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, IDX, Lead Generation, Real Estate Basics by Amir 0 Comments

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Building a converting real estate website is the most important stage in every realtor’s online presence. Thanks to MLS integration and IDX technologies, we can now enjoy valuable listing data running smoothly through our real estate...

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13 Jan Year in Review: Realtyna in 2019

Posted at 11:00h in Blog, IDX, Real Estate Basics, Realtyna Products and News by Galiorjan 1 Comment

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As we enter the new year, it’s a good time to look back and review the last 12 months at Realtyna.  Realtyna had an extremely eventful 2019 with the release of new add-ons and themes but...

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11 Jan Why Do You Need WordPress for Your Real Estate Business

Posted at 11:00h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Technology, Real Estate Tips by Galiorjan 0 Comments

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No matter what people say and how overused and mainstream it may seem, the truth is, websites work. Nowadays it’s all about online presence. We as modern people transfer our consumer activities online. We search...

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10 Jan How to Change Colors in Your WordPress IDX Website Dashboard

Posted at 11:00h in Blog, How to, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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IDX websites are fundamental to the modern real estate industry. More and more agents are spending time setting up and maintaining these sites to attract leads online and grow their businesses.  WordPress represents a powerful and...

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09 Jan Simple Tips for Your Real Estate IDX Website

Posted at 11:00h in Best Practices and Lead Generation, Blog, IDX, Real Estate Basics, Real Estate Tips by Galiorjan 0 Comments

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Nowadays, having an online presence is directly tied to being successful. Why? Because of the modern consumers’ behavior. It’s a very common situation when we search for services and products through the Internet, and that’s...

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08 Jan How to Create a Successful Real Estate Website: Monitoring and Analytics (Part 3)

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, Real Estate Basics, Real Estate Technology by Ana 0 Comments

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In the previous two parts of our website creation series, we built a website and created a marketing plan. Now, we will talk about the different ways to monitor your real estate website.  Why Should You...

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06 Jan 5 Things Realtors Should Know About UPI

Posted at 11:00h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Amir 0 Comments

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Universal Property Number or UPI is a new RESO standard for real estate businesses. It was released in 2017 with the aim of furthering data consolidation in the real estate industry; this time on a...

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03 Jan What is RESO UPI and How Agents Can Benefit from It?

Posted at 11:00h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Trends by Ana 0 Comments

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Our vast,  multiple MLS system can be burdensome. It’s not always easy to have accurate information for every listing, and properties are not always managed in the right way. Sometimes putting all the information together...

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01 Jan How to Add Emojis, Smileys and Special Characters to Your WordPress IDX Website

Posted at 11:00h in Blog, How to, How To's, Real Estate Basics, Real Estate Technology by Tait 0 Comments

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Real estate IDX websites depend on content. And good content has the ability to attract and hold readers. To spruce up the pages and posts on your WordPress IDX site, you may consider adding emojis, smileys...

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27 Dec How to Create a Successful Real Estate Website: Website Marketing (Part 2)

Posted at 11:00h in Best Practices and Lead Generation, Blog, How to, How To's, Real Estate Basics, Real Estate Marketing, Real Estate Technology by Ana 2 Comments

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In part one about website creation, we discussed how to plan your website, how to choose features, what your website design should be like, etc.  Now that you have a general idea about your real estate...

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24 Dec What is a Real Estate Multisite (Franchise) Solution?

Posted at 11:00h in Blog, IDX, Real Estate Basics, Real Estate Tech News by Amir 0 Comments

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The key to success for every real estate business nowadays is a converting website. Thanks to modern technologies in the field such as IDX and Wordpress, creating a converting website is far from impossible. I’m...

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18 Dec MLS Grid RESO API Integration

Posted at 11:00h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Technology by Tait 0 Comments

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MLS Grid offers listing data from 10 MLS across the country. Now you can connect to MLS Grid and display these listings on your WordPress website. It’s possible with Realtyna’s Organic RESO API Integration. Organic RESO API Integration...

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14 Dec What are the Top Marketing Tools for Your IDX Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Basics, Real Estate Marketing by Galiorjan 0 Comments

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It’s an established fact that in a world driven by technology, it's important to keep your online presence. Here is the thing, we live in a consumer-oriented world where the Internet has become the main...

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13 Dec How to Customize Your Dashboard and Save Time on Your WordPress IDX Website

Posted at 11:00h in Blog, How to, How To's, IDX, Real Estate Basics by Tait 0 Comments

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Working with a real estate IDX website is a balancing act. On the one hand, you need options to create a powerful site that helps generate leads. On the other hand, you do not want...

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08 Dec How to Install a Plugin on a WordPress IDX Site

Posted at 10:00h in Blog, How to, IDX, Real Estate Basics, Real Estate Tech News by Tait 0 Comments

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Once you have your WordPress IDX site set up, you will probably want to install some plugins. Plugins allow you to integrate your site with third party software. This software can add to the functionality...

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06 Dec Things a Real Estate Web-Designer Must Know

Posted at 10:00h in Blog, Real Estate Basics, Real Estate Technology by Laka 0 Comments

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The dictionary of Cambridge says that a designer is someone who imagines how something could be made and draws plans for it. Before the 1990s, before the World Wide Web appeared in the international arena,...

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02 Dec Why Do You Need Reviews for Your Real Estate IDX Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Basics by Galiorjan 0 Comments

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The real estate field is a very competitive business sphere. Real estate agents are constantly improving their professional work, in order to stay relevant and attract more clients. Nowadays, being relevant equals having a good...

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01 Dec What is Elementor and Why is it Good for your Real Estate Website?

Posted at 10:00h in Blog, Real Estate Basics, Real Estate Technology by Jessica 1 Comment

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Elementor is a page builder for wordpress, which is taking the market by storm. It’s major benefit is easy to use features. The plugin has 2 million wordpress users and certainly is getting more traction...

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28 Nov Northwest MLS and Their Switch to RESO API

Posted at 10:00h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Technology by Amir 0 Comments

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Real Estate Standard Organization or RESO has been moderating technological advances since 2002. Their core focus has been means to feed MLS to real estate IDX websites.  Major MLS across the country, especially those within...

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19 Nov What is Realtyna’s Affiliate Program and How Can I Benefit From It?

Posted at 10:00h in Blog, IDX, Real Estate Basics, Realtyna Products and News by Amir 0 Comments

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Marketing strategies which survive the ever changing trends and demands of the market are quite a few. Marketing managers and think tanks now must update their method every week, it seems.  Print advertising, cold calling and...

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18 Nov 5 Things a Real Estate Website Developer Should Know

Posted at 10:00h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Technology by Amir 0 Comments

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Developing a real estate website is a long but exciting process. There are so many themes and platforms to create a website, especially for real estate, but only creative ones convert.  With the rise of IDX...

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