The Things You Need to Know About Organic MLS Integration
Why do real estate agents need websites? To market their business and attract more leads. And what is the most important thing they need on their website? Listings, of course. The reason you as a real estate agent use a website is to integrate your listings there.
There are different ways to do it. One of the ways to integrate listing on your website is organic mls integration.
In the blog we will tell you the most important things you need to know about it.
Organic MLS Integration Standards
Organic MLS integration helps you to put property listings on your website. There is a feed that connects your website to the mls, without a middle man. With this method you will be able to market your listing on your website and be sure that the listings are automatically updated there.
In the USA there are few standards which are used by MLS. Here we will discuss some of them:
RETS: RETS, or the Real Estate Transaction Standard, has been around since 1999. RETS integration is an Organic MLS Integration method that transfers the MLS data to the real estate website database through RETS technology. This method has become popular among realtors because it standardizes the way IDX data is provided.
VOW: VOW (Virtual Office Website) is a set of policies and software that allow licensed real estate professionals to display a wider range of listings on their website. VOW feeds often are provided to brokers and agents that operate the feed with the consent of a participant broker.
Realtyna Organic VOW Integration is our industry-leading integration service to incorporate VOW listings on your website. Realtyna Organic VOW Integration includes all VOW listings types available for import from your MLS provider.
RESO API: Organic RESO API integration is the newest technology released by RESO and is based on API technology. Organic RESO API Integration is a service that allows you to pull listings from your MLS provider to your own website. RESO API makes it possible to connect websites to MLS directly and call for updated data on the fly, making it the fastest, most accurate IDX solution on the market. This solution also allows you to store all data on your own servers if you choose.
You may ask, what is the difference between RESO API and RETS? API is faster to set up, more flexible and easier to maintain.
How Does Realtyna’s Organic MLS Integration Work?
Realtyna covers all of the standards of mls integration. Realtyna, as a developer, never keeps the MLS data. We don’t even have access to it after the completion of the integration project. Like RETS Connector, our software will pull the authorized data only.
Realtyna’s organic MLS integration benefits include SEO, full control over the data and customization potential. You can build your website the way you want.
It’s important to mention that Realtyna offers one-time fees. You will own all of the data and it will continue to update as long as it is connected to the MLS, saving you a lot of money in the long run.
Why Do I Need an Organic MLS Integration?
Did you know that using Non-Organic MLS integration decreases your SEO? Also, there is less control of your website data.
With organic MLS integration you can connect all listings directly to your real estate website. By using different kinds of technology, it allows you to store your data on your own website. So, this means more content on your website, and more content is better SEO.
With organic MLS integration you get fast updates.
Are you going to have long-term marketing campaigns on your website? Then the payment method of organic MLS integration is exactly for your business. You will purchase it once, and you will have a lifetime license.
Did you find this information useful? For more you can see our article: Organic MLS Integration: Generate More Long-Term Leads and Improve Your SEO.