How to Create a Successful Real Estate Website: Monitoring and Analytics (Part 3)
In the previous two parts of our website creation series, we built a website and created a marketing plan. Now, we will talk about the different ways to monitor your real estate website.
Why Should You Monitor Your Website?
Whenever you finish a project, you should check your results against other sources. Your real estate website is no different.
You should always be aware of what is and is not working on your website. Monitoring your real estate website gives you an idea what should you improve in the future in order to have better UX and success in your business. You can gain this insight by using various techniques and analytical tools.
Real Estate Website Monitoring
Asking Opinion Online
The simplest way to monitor your website is to ask users’ opinions. You can include call to action, or CTA, buttons that ask users to leave comments on your website. Or you can use a popup box that asks your clients to rate your website.
Alternatively, you can send a little questionnaire to your users by mail and ask them to fill it out.
As we mentioned in our previous blog about website marketing, it’s crucially important to include social media on your website. By integrating social media on your website, you can monitor users’ behavior even after they leave your site. Social media is a great tool to find out what your audience likes. You can share information from your website to your social media channels and see what gets the most likes, comments, and engagement. Also, on social media, you can view link clicks on your website and see how many leads you have from each post.
Disclaimer: The product mentioned in this pro-tip as “Market Reports Add-on” has been renamed to “User Analytics Add-on”.
Using Analytical Tools
Observing user behavior on your website should give you an idea of how people use it. In addition to asking your visitors’ opinions, you can learn this information by yourself with different analytical tools.
The most popular tool for website analysis is Google Analytics. It helps you to study your online business and track how users are operating on your website. With its numerous functionalities, you can check important statistics about keywords and links, the most visited pages, site speed, site search, Google ads, website traffic and much more.
For even more detailed information, you can use Realtyna’s Market Reports Add-on. With this add-on, you can see how certain listings, searches, neighborhoods or complexes perform on your site. This information can help you gain a better understanding of the user behavior on your site.
You can also integrate the Market Reports Add-on with the Neighborhood and Complex Add-ons and see the top 10 searches, listings, neighborhoods and complexes.
You can also check out our blog about marketing tools for your website: What are the Top Marketing Tools for Your IDX Website.
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