Real Estate Tech News

20 May RESO Data Dictionary Definition

Posted at 11:22h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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The RESO Data Dictionary is a set of guidelines designed to standardize the structure and content of property listing data across the real estate industry to ensure MLSs, IDX websites, and apps "speak the same...

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03 May Feed Generation and Exporting to Real Estate Portals

Posted at 09:27h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 0 Comments

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As the cliche goes, “If you can’t beat ‘em, join ‘em!” Except in the case of real estate portal giants, it is very much good advice! Websites such as Zillow and Trulia dominate the real...

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01 May What is VOW in Real Estate?

Posted at 11:34h in Blog, Essentials, IDX, Real Estate Basics, Real Estate Tech News by Morgan Taylor 7 Comments

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VOW or virtual office website is a real estate data product offered by most MLS that provides more sales history and off-market data than IDX. VOW is designed to help agents looking to drop the...

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27 Apr 7 Tips to Build SEO Website for your Real Estate Business

Posted at 11:42h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips, SEO by Morgan Taylor 0 Comments

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If you are new to having and managing a website, you are probably wondering what this whole, “SEO,” thing is about. If you are a veteran, you can still benefit from keeping up with the...

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26 Apr What Is a CRM In Real Estate?

Posted at 14:21h in Blog, Lead Generation, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Morgan Taylor 5 Comments

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A CRM in real estate is software designed to help agents and brokers streamline their marketing and sales processes—and ultimately to close deals faster—by allowing them to manage client communications, automate workflows, and track lead...

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03 Apr What is RESO Data Dictionary?

Posted at 20:19h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 0 Comments

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As a real estate agent or broker, you may have come across RESO Data Dictionary. You may be wondering what it is, how it works, and how it relates to other RESO standards. We've put together this...

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26 Mar What is RESO Web API?

Posted at 19:32h in Blog, Multiple Listing Service, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Morgan Taylor 3 Comments

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RESO Web API is a data technology standard for the real estate industry designed to streamline the movement of listings data across MLS, reduce local hosting and security costs for agents and brokers, and push...

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12 Mar Why Every Real Estate Website Should Have A CRM

Posted at 18:44h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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Real estate is a balancing act. You want to generate more leads. But you also need to stay organized. As your business grows, maintaining this balance usually gets harder and harder. But it doesn't need to. With a CRM you...

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06 Mar Create Custom Property Features and Give Your Leads What They Want

Posted at 18:44h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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More and more of the home buying process is happening online. This has led to unprecedented competition for leads and page views. To grow your business you need to create a marketing niche. But how are you supposed...

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31 Jan I’m Not a Licensed Real Estate Agent, Can I Get an MLS Feed?

Posted at 16:31h in Blog, Essentials, Multiple Listing Service, Real Estate Basics, Real Estate Tech News by Morgan Taylor 0 Comments

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We get the question all the time. I'm not a licensed real estate agent, can I get an MLS feed? The answer is yes and no. We'll start with the reasons why you might not be able to...

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22 Jan How To Use Real Estate Market Statistics to Attract Sellers and Win Listings

Posted at 11:14h in Best Practices and Lead Generation, Blog, How to, How To's, Real Estate Marketing, Real Estate Tech News by Morgan Taylor 2 Comments

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We spend a lot of time on this blog talking about how to market to home-buyers. It's how the majority of our clients do business. But it's important to market to sellers too. And it's easy to...

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15 Jan Stop Paying For Web Ads and Automate Your Real Estate SEO with Organic IDX Today

Posted at 22:11h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Tech News, SEO by Morgan Taylor 0 Comments

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In this post you will learn how Organic IDX can help you generate leads and save time and money Look, it's no secret that content is king in online real estate marketing. For your best chance to...

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12 Jan 8 Ways Good Real Estate Website Design Can Boost Your Business

Posted at 22:19h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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How to design your real estate website to maximize sales Real estate marketing is constantly getting more sophisticated. The pace of changes is breakneck. The best websites now have marketing built into their very foundations. And every month we...

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03 Jan 7 Reasons Why Every Real Estate Agent Should Use LinkedIn – Realtyna Blog

Posted at 22:15h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Tips, Social Media by Morgan Taylor 5 Comments

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Learn why every real estate agent should use LinkedIn. Marketing with social media is pretty much standard across the real estate industry now. It's with good reason, as Facebook and Twitter can be great tools to generate...

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01 Jan 2017 Realtyna Year in Review – Realtyna Blog

Posted at 19:00h in Blog, IDX, Real Estate Tech News, Realtyna Products and News by Morgan Taylor 0 Comments

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The coming year holds a lot of promise for Realtyna. We plan to announce several new products to help our clients stand out from the pack. And as always, we will provide the best tips and...

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29 Dec 5 Things to Know Before Choosing a Real Estate Theme for Your Website – Realtyna Blog

Posted at 22:50h in Best Practices and Lead Generation, Blog, Essentials, IDX, Real Estate Tech News by Morgan Taylor 1 Comment

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When building or upgrading a real estate website it can be hard to know what to look for. There are companies, technologies, and product packages to sort through. The research can be frustrating. It can take...

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26 Dec 6 Tips To Improve Your Real Estate Website Today

Posted at 20:13h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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Building a great real estate website takes time. It's a process of constant tinkering. You might not see a difference in a day. But if you focus on continual improvement over several months you will...

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20 Dec How Can I Get a National MLS Feed?

Posted at 19:47h in Best Practices and Lead Generation, Blog, How to, How To's, Multiple Listing Service, Real Estate Basics, Real Estate Tech News by Morgan Taylor 0 Comments

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You can’t actually get a national MLS feed in the U.S. because a national MLS feed does not exists. But there are a few alternatives, such as ListHub, other large portals that provide data or...

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06 Dec 11 IDX Lead Capture Strategies to Convert More Sales Today

Posted at 14:01h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Tips by Morgan Taylor 0 Comments

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In this blog post, you will read about 11 IDX Lead Capture Strategies to Convert More Sales Today We’ve covered in length on this blog how to boost your real estate website’s search engine visibility and attract...

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18 Nov 5 Ways IDX Framing Can Cost You More In The Long Run

Posted at 08:45h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Tips by Marvin 0 Comments

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IDX framing is often seen as the cheapest option to display MLS listings on your real estate website. It’s good for real estate agents on a budget, it is often said. We’ve put together this article to...

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01 Nov IDX SEO Everything You Need To Know

Posted at 13:35h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, SEO by Marvin 0 Comments

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IDX SEO Everything You Need to Know The number one objective for a real estate business is lead generation. For a business with an online component this means attracting as many visitors as possible to a branded...

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23 Oct Why isn’t my real estate website ranking?

Posted at 11:13h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips, SEO by Marvin 0 Comments

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Why isn't my real estate website ranking? Real estate SEO is a challenge. Anyone who is ranking highly has taken the time to get there. It’s a terrible feeling to run some searches and see a competitor...

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18 Oct 5 Tips to outrank Zillow and Trulia in the local market and online searches

Posted at 16:37h in Best Practices and Lead Generation, Blog, How to, Lead Generation, Multiple Listing Service, Real Estate Tech News by Marvin 3 Comments

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It’s no secret that the majority of real estate page views are captured by the major portal sites—Zillow, Trulia, Realtor.com, Redfin, etc. But that does not mean you cannot compete with these sites in your market. The...

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14 Oct 6 Reasons Why You Should Use Mobile Apps and SMS for Your Real Estate Website

Posted at 09:05h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Tait 0 Comments

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The home-buying process is involving more and more technology. The latest survey from the National Association of REALTORS® found that 95 percent of homebuyers used the Internet to aid the home-buying process and 72 percent used...

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03 Oct 9 Ways to Generate Leads in a Real Estate Site

Posted at 16:48h in Best Practices and Lead Generation, Blog, How to, Lead Generation, Real Estate Tech News by Tait 0 Comments

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Real Estate Lead Capture Tools SEO + Lead Capture With competition getting stronger for online property searches, marketing strategies to generate new leads are becoming more complex. It means real estate professionals need more tools to increase the...

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27 Sep What is IDX Integration

Posted at 17:35h in Blog, IDX, Real Estate Basics, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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For more than ten years Realtyna has been working to bring light to the fact that not all IDX are created equal. While every IDX solution will display property listings from your MLS on your site,...

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15 Sep Why Organic IDX Integration is the best in SEO

Posted at 18:18h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Realtyna Products and News, SEO by Tait 0 Comments

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It’s a question we receive often: “Realtyna talks a lot about being a better real estate solution for SEO and capturing leads. What is actually better about your products?” Our system is rooted in the way search...

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31 Aug Best WordPress IDX for SEO

Posted at 18:55h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology, Realtyna Products and News, SEO by Tait 2 Comments

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More homebuyers are turning to the web to look for properties than ever before. In fact, 44 percent of homebuyers started their search this way in 2016, according to data from the National Association of...

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21 Aug Why adding social media login is important?

Posted at 15:43h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology by Marvin 0 Comments

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As of the second quarter of 2017, Facebook had 2 billion monthly active users, and the most recent population poll lists that the current world population is 7.5 billion as of August 2017, what...

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04 Aug Framed IDX Alternatives

Posted at 16:05h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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IDX framing is one of the most common technologies to display MLS properties on a website. It’s known for its fast set-up and low up-front costs. But it also comes with several drawbacks related to SEO. We go...

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06 Jul What is IDX Framing?

Posted at 18:27h in Blog, IDX, Multiple Listing Service, Real Estate Basics, Real Estate Tech News by Tait 0 Comments

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IDX is an acronym for Internet Data Exchange, the process transferring property listings from an MLS database to an individual real estate website. This process involves several technologies, the most popular of which is framing. Are you...

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03 Jul What is RESO?

Posted at 17:40h in Blog, Real Estate Basics, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Tait 0 Comments

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Due to its decentralized nature, the real estate industry is at risk of having divergent technologies and processes adopted among it’s many members. RESO, or Real Estate Standards Organization, works against this fragmentation by overseeing the...

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27 Jun Can I use WordPress with Canadian MLS or DDF feeds?

Posted at 11:28h in Blog, Real Estate Basics, Real Estate Canada, Real Estate Tech News, Real Estate Technology by Tait 1 Comment

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Yes! With our signature Organic MLS Integration we can set up a data connection from your WordPress site to any MLS in Canada using RETS or DDF. Organic MLS Integration is a full property import, meaning each...

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13 Jun Difference between IDX and Organic MLS

Posted at 15:38h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Realtyna Products and News by Marvin 0 Comments

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Would you like automatic MLS listings on your website? There are generally two technologies that make that possible: IDX and Organic. IDX IDX is short for Internet Data Exchange. But this title is misleading because with most...

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01 Jan Boosting your Real Estate Business with a Blog

Posted at 06:08h in Best Practices and Lead Generation, Blog, Creative ideas, Essentials, Lead Generation, Real Estate Basics, Real Estate Marketing, Real Estate Tech News, SEO by Tait 3 Comments

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A blog can be many things. It can be a tool for marketing. It can be a platform for community engagement. It can be a method to boost your search engine visibility. Before you do anything...

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