Difference between IDX and Organic MLS

Would you like automatic MLS listings on your website? There are generally two technologies that make that possible: IDX and Organic.


IDX is short for Internet Data Exchange. But this title is misleading because with most IDX providers very little is actually exchanged.

Instead, what many competitors provide is an iframe. This is essentially a portal on your website to view real estate listings that reside somewhere else on the web.

If you are paying monthly fees to your IDX provider, this is likely the system they are employing on your site.

Under framing, none of the property data—the listings, the photos, the descriptions—are on your servers.

So when a search engine indexes your site, it is not able to index this data. Instead, it indexes a shell website consisting likely only of your contact information and your ‘About Me’ page.

Have you ever wondered why your real estate website is so low in a search engine results page? This is why.


Realtyna, however, offers a solution for this problem using our Organic MLS Integration. Based on RETS, Organic MLS Integration is a full MLS import to your website.

This means all data that is able to be imported from your MLS will reside on your servers.

It can be 100 Gigabytes or more of listings. All of this data is indexable by search engines providing a much more robust SEO foundation for your website.

In addition, we are able to offer Organic MLS Integration, with no monthly fees for many MLS.

Or contact us today, to find out if your MLS is monthly fee free: https://realtyna.com/contact/

Watch this video for more information:

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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