Real estate agents are in a constant battle with time. They must show homes, meet clients, prepare documents, and host open houses. Many also serve as webmasters for their IDX sites, bloggers, and social media...
Not everyone can sit in front of a blank page and churn out 1,000 words in a few hours. Heck, even those that can may not want to, due to other professional obligations. Blogging is...
Lead generation is simple in theory, but unfortunately, generating leads effectively is not as simple. Why is that? Well, to start with, potential customers are constantly bombarded with ads everywhere they look: their mailbox, their...
Building an IDX real estate website can take your business, and ultimately your life, to a new level. But it’s only possible with careful planning and implementation. We’ve been involved in real estate tech for more...
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday—liking pages, commenting on...
When it comes to real estate marketing, most agents rely on the same few tried and tested strategies. These work, no question. But how can you stand out from the pack if you are doing...
The 2018 real estate market began with historically low mortgage rates and rapid price growth. As the year winds down, however, we are seeing rates rise and prices slow. Experts attribute this market cooling to...
The real estate industry is evolving. Each year brings new technologies that reshape the way agents and brokers approach their work. For many, this can be a stressor. However, those that embrace the change and...
Over the last year the Realtyna blog took a huge leap forward with new content to help real estate agents do their job. We wrote about the new RESO Web API and what it means...
Spring and summer are generally known to be peak seasons to sell a home. The weather is nicer. There are more buyers. The days are longer. The real estate market is so heavily weighted toward...
Social proof is the reviews, testimonials, and social shares that customers provide about a product or service that help lead others to make the same purchase. Social proof is important in real estate and many...
Real estate blogging is a great way to boost your presence online and increase leads. But it can also be a bit of a black hole. Once you get started down the blogging path, it...
The truth about real estate agents is that they have to be in the know all the time. Keeping up with technology changes and being tech-savvy can be quite a lot to handle. Especially now...
Page views drop off pretty fast for old blog posts. This can causes headaches for real estate agents who market online. Luckily, there are a few tactics to refresh old content. Follow these steps to rejuvenate your old...
A featured snippet is a search result displayed prominently at the top of the page that includes a block of text and a photo that attempt to answer a question entered into Google. Featured snippets...
Much of being a real estate agent is being on the road and much has been said about the must-haves for real estate professionals in terms of software, gadgets, client management and lead generation tools,...
A beginners guide for real estate blogging A blog can help your real estate site reach new levels. But to maximize its potential you need a strong foundation. That foundation should consist of a consistent routine and...
Google Analytics is a powerful tool for real estate agents. It can help you learn about your leads and how they interact with your IDX Site. Ultimately, this can help you generate more leads and...
When owning and operating a real estate business, one thing is for certain: the need for converting leads. Generating leads is one thing, but retaining them is another. The strategies, consistency and organization needed to...
An image-rich real estate site can rank higher and generate more leads Real estate is a visual industry. Its very foundations involve property photos, home tours, and, increasingly, drone flights. Most of this visual content is...
When choosing a domain name for an IDX real estate website, you should focus on what is memorable, searchable, available, and succinct. So you are looking for a domain name. That’s great. This is one of...
Routine website maintenance is standard practice for any business that generates revenue online. But because real estate agents are stretched so thin, these essential tasks are often neglected. To help you keep your site running smoothly...
Modern real estate agents depend on their IDX website to convert leads, communicate with clients, process transactions, and market services. If this website is hacked, it can cause lasting damage to a business and brand. Of...
Welcome Realtyna Readers. Today’s blog post is written by Ashley Lipman from The Blog Frog and The Urban Avenue. Ashley is an award-winning writer who discovered her passion in providing creative solutions for building brands online....
Setting career goals in real estate takes time and reflection. You need to step back, imagine your future in a way that you can summarize in one to two sentences. Then, you must translate this...
Real estate professionals are busy. I am well aware of the time and effort agents must spend every day on a variety of tasks: communicating with clients, contacting leads, driving through neighborhoods, maintaining your website,...
Your first few months as a real estate agent are perilous. You expend great money and effort to establish yourself with few guarantees of income. Traversing this period requires strategy, persistence, and a bit of...
Tech savvy real estate agents seem to have the upper hand these days. They have so many more resources to generate leads using technology. But what about those agents overwhelmed with it all? Much to...
You hear a lot about needing certain MLS integration methods, but how do they actually help you generate leads? Organic MLS Integration, unique to Realtyna, gives leads the speed, accuracy, and features they want while...
There is so much potential in social media that we sometimes tend to fail to notice. But no more overlooking. This article is to underline the importance of social media, as well as MLS Integration,...
If you’re a real estate broker or dealer looking for some cool ways to expand your pool of real estate leads, then don’t miss out on reading this article down below. It just happens to...
We all have different strengths and sometimes marketing is not one of them. Maybe marketing is not something you are bad at, but you just hate taking the time out of your already busy day...
Real estate agents make money by selling marketing, legal, negotiation, and other services to those involved in a real estate transaction. Payment for these services is typically collected through a commission, a fee charged to...
Web hosting can play a very important role in your lead generation process as a real estate agent by way of 2 important factors: performance and search engine optimization (SEO). Without good hosting, you might...
When it comes to displaying listings on your website, you have plenty of options. There are pros and cons to all the IDX solutions out there, and what might be good for you, might not...
Being a real estate professional requires you to wear many more hats than you might have originally predicted. Of course you need good communication, selling and people skills, but arguably one of the most important...
Engaging in the community around you can have a significant impact on your business and your trustworthiness. It provides you with leads, referrals and priceless first-hand knowledge in your market. We have already discussed ways...
11 personality traits seen in top agents One of the great things about real estate is the flexibility. Because it doesn’t require super advanced degrees, the industry is virtually open to everyone. Still, there are some...
It seems like all the lead generating advice for real estate agents out there is geared towards 20-30 somethings, full of youthful, tech savvy energy. This is shockingly silly given that a vast percentage of...
