A strong content strategy is essential for any real estate business looking to grow online. This puts pressure on agents to produce new blogs, posts and tweets on a regular basis. All this content requires...
Real estate professionals spend a lot of time and energy on a property project. It often takes more than one agent or broker to finally make a deal happen. However, all of this hard work...
MLS are, in essence, technology companies that are often run by AORs or BORs in a geographical area. There are over 500 MLS across the US and this number goes up and down as more...
Are you trying to find out how to increase your website traffic? Or maybe you want to convert your website visitors into leads? If yes, what are you doing to increase your website lead generation?...
Overview When an agent receives a listing, he uses different marketing strategies to let the public know there is a property for sale. He spends several hours in meetings with sellers or sellers’ agents to talk...
Promoting our real estate business on social media is a solid part of online marketing campaigns. The abundance of platforms, however, creates a paradox of choice for real estate professionals. They often have to spend...
It’s very important to think of your online presence in order to have success and at least stability in your real estate business. When talking about online presence, the first thing we should mention is...
COVID-19 changed the flow of our life. We stay at home, practice social distancing, and wait impatiently for the situation to get better so we can get back to our usual life. Even though in...
In the real estate community, we often hear advice like find your niche, use highly specific keywords, and have targeted marketing strategies. All of this is a sign that being local is preferable for many...
Real Estate is one of the most data-consuming businesses in our world today. From demographics data to statistics and market reports, there is a myriad of information to be analyzed and processed. There are several public...
Despite the growth of online shopping and online services, properties are still best shown and presented in person. This is because buying a house is, for most people, the financial move of their lives. Also,...
Considering the uneasy situation we have right now with COVID-19, it’s important to present your listings in the best way possible. In this series of articles, we will discuss how to take photos of your...
A recent ruling by the National Association of Realtors with regard to pocket listing has led to some concerns among agents and brokers. Most notably, a private real estate agent firm called TAN is considering...
In 2019, Toronto was a rising real estate market in Canada.After the initial crisis in 2017 when prices dropped disturbingly low, the Toronto real estate market slowly started to stabilize in 2018. In 2019, the...
There is no doubt that the coronavirus outbreak is changing our daily life, including the real estate market. Having an open house via Zoom or Skype is the new norm in the real estate industry....
Things are getting back to normal slowly. States are beginning to reopen. Although some worry that progress made could become progress lost, things are moving forward step by step and some businesses have started to...
Creating a real estate website nowadays can be easy, if you have the right set of tools. A specialized platform for real estate with IDX features helps pave the path toward a converting website. But once...
The real estate market is facing some tough challenges. One of them is the uncertainty of the current times. Many real estate agents wonder how they are supposed to present this shift in the real...
Overview Marketing your listings properly impacts your whole revenue. With a quick internet search, you see there are hundreds of marketing strategies covering all the different aspects of the real estate market. However, in my opinion,...
Infographics are a very strong visual asset for any business, including real estate. People, no matter the business area, love colorful and easy on the eye images. They are both aesthetically pleasing, but also very...
Top real estate agents have one thing in common—they always have one finger on the pulse of the latest real estate trends. To keep up with the real estate trends means being on the top...
In this article, we will talk about topics you might want to include in your real estate blog, keywords, and trends you need to pay attention to. Overview The world is experiencing some stressful times. COVID-19 affected...
What you believe impacts your real estate career and your everyday life. If you have positive thoughts, you are more likely to achieve success than with a negative approach to things. Mindset matters for real estate...
We’ve talked about it time and time again. Videos are the key to successful real estate marketing: Why Video Is So Important In The Real Estate Market and Top Video Ideas for Your Real Estate...
Overview The most important step in entering the real estate market is developing your brand and letting other people know about it. All realtors, agents, and brokers at some point in their business, need to start...
Many real estate agents wonder if is it ethical to create coronavirus-related content, and we say your concerns are totally valid. COVID-19 is not something you should look to capitalize on. It’s a serious pandemic...
Entering the real estate market can be a challenge, especially in light of recent uncertainty. Luckily, starting your career as a beginner in real estate does not require fancy college degrees or certificates in most...
Here I will name the organic marketing methods and strategies to help you and all the other agents advertise your real estate listings accurately in the real estate market. Given that you are already familiar...
As a real estate agent, your email list is a holy grail that you need to treat carefully. Building a successful email list takes a long time, but destroying it is really easy. To learn...
Overview I highly believe developing into a successful real estate agent is easily manageable. Luckily, becoming an agent or a realtor doesn’t require any fancy college degrees or certificates. However, if you are not ready enough,...
Facebook is playing an important role in online marketing, and it is probably the most dynamic advertising platform among the social networks. It also provides a unique opportunity for real estate businesses to promote their...
It is already April, and Census 2020 has gone online. Everyone in the States can now go to the Census website and participate in this massive data collection through phone or mail. According to the following...
What do you need a real estate website for, if not to capture and monitor the leads? The main purpose real estate agents build their websites is for their online presence. But targeting the correct...
The real estate market is about to enter a new reality, a reality where Gen Z is a prevalent real estate buyer. What does it mean for real estate agents and realtors? And most importantly,...
Recently there are so many discussions about artificial intelligence (AI) and the way it may change the world. Some believe that AI is becoming more and more dangerous for humans. One of the main worries...
Real estate experts, just like those from other businesses, are trying their best to figure out the current situation and predict what is yet to come. The pandemic created a dynamic that has baffled everyone in...
Overview: As a real estate agent, no matter if you have just entered the market or you have been working there for a long time, you know this market is tough. Yet, with the rapid pace...
With the recent COVID-19 update and real estate being deemed as an essential service in many locations, open house tours (with several restrictions) have again become a possibility for real estate agents. But considering the...
Having MLS on your website helps you to maintain leads. Users won’t have to leave your site and visit another source in order to see your listings. That’s why it’s very beneficial and crucial for...
Overview I’m sure you are familiar with the routine in the real estate market. But due to the current situation in the world, there is a worldwide need for significant changes more than ever. Besides the...