As APIs become more instrumental in real estate technology, headless architecture is increasingly taking over the market. Traditionally, you are limited to a particular CMS and any addons or plugins compatible with them. A headless...
Marketing in real estate continuously evolves, and that is same for real estate SEO marketing. The Google algorithm is considerably more sophisticated than it used to be, and now, more is needed to have a...
Maintaining a successful brokerage means ensuring that all agents perform at their best. As leaders of brokerages, you might have noticed how challenging it is to manage human resources. Thus, real estate brokers must adopt...
Over the past years, we've relied extensively on CMSs. However, times have changed. Today's mobile era has witnessed a rise in the use case of communication channels like the internet, virtual reality, digital assistants, and...
If you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high...
Building an IDX site can have a huge impact on your business and personal life. It’s an essential step to boost your online presence and generate leads. But what systems and technologies should you choose? In...
WordPress is the most popular CMS for real estate websites. The fact that it is relatively easy to set up and requires almost no coding can explain the appeal to realtors. However, WordPress comes with...
So you’ve built your real estate website, but it’s seemingly not converting enough leads for you. There are various reasons that could trigger this undesired response. In case you’ve overlooked the possibility of adding calls to...
As technology improves, real estate professionals are presented with new and more effective methods to market their listings. We all know the role open houses play in closing deals, but what is an effective way...
Real estate agents spend a lot of time on their website design and pay a lot of money for advertisements, but many still struggle with lead generation. Some of them hire content writers and publish...
Applications and websites have hundreds of features and if a developer wants to write code for every single one of them, it will take years for an app to be ready. And let’s not even talk...
When you first get your license, you might be curious about how the more successful agents are doing it. Of course, some of that is simply gained with time on the job, but seasoned agents...
As a real estate agent, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to...
The real estate industry is constantly growing, and data consolidation has become a major focus for the Real Estate Standard Organization. That is why they provide new technologies to address this issue and others, such...
Recent events have pushed more businesses into an all online operation mode. The role of real estate websites and the features they hold have become more significant than ever before. With IDX being the central real...
Having a solid social media presence as a real estate professional is crucial to your overall marketing strategy. Not only for boosting brand awareness but also to establish your company as the go-to authority in...
It is no surprise that QR codes have become such an instrumental solution for real estate marketing and productivity. They help real estate agents get maximum exposure to their property listings through mobile devices and...
The real estate industry is changing rapidly and with it, the role of the real estate agent. Thanks to advanced technology, real estate agents can now access unprecedented information about property listings and their surrounding communities...
In the early days of data transferring on internet devices, the focus was more on getting data from the source, storing it on your device, and consuming it as you go. This was because the...
Real estate and technology have come a long way since the early days of MLSs and online transactions. There are now hundreds of tech companies offering solutions to help real estate teams and offices, but...
Are you looking for potential leads? When used correctly, Google Ads may be an exceptionally efficient marketing tool for real estate businesses. By targeting buyers and sellers, agents can save time and money to reach...
Getting your foot in the door of the real estate industry is easier said than done, as any veteran agent or broker will tell you. The relatively high cost required to launch a real estate...
Social media is one of the most cost-effective ways to generate your real estate leads, and Facebook is at the top of it. With its massive traffic of daily users, there is no doubt that...
In every industry, there is always a ‘next big thing,’ and keeping up with them can feel underwhelming. As a whole, the real estate sector is not exempt from these shifts. New technologies regularly emerge,...
The real estate industry is an ever-changing business. When the economy hits a new high, the market starts leaning toward buyers and vice versa. Following a spike in economic indexes and employment rates post-pandemic, real...
As with most industries, technology in real estate is growing and evolving. As a result, processes like managing listings, open houses, closing deals, virtual technology, and more have improved. However, despite the innovative nature of...
Suppose you are a real estate agent who is relatively new to the industry or a broker who's just starting to put together a team, and you need to find out how to manage marketing...
If you want to get in line with Gen z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so...
It is no secret that the real estate business is trending toward mobile. Following years of steady growth, NAR reported for the first time this year that buyers used mobile devices as often as computers when...
Want to give your client an exquisite marketing experience? Virtual reality (VR) should be your go-to solution. As technology continues to reshape the real estate industry, so too are the various techniques used by real...
A listing site is unquestionably the most important tool Realtors have nowadays. It is a place where they serve buyers and sellers. MLSs are the biggest providers of listings data, and their members can integrate...
While it might be difficult to reach potential clients online, email marketing is a simple and cost-effective process that enables you to engage with customers and generate traffic to your website. To encourage higher click...
Technology in the real estate industry is fast advancing, and sometimes it might be confusing to keep up with new trends. So in today’s article, we will explain what RESO Web API is in simple...
We all know the role of massive traffic on a website. Increased traffic on your real estate website means more clients, business growth, and improved website authority. But how do you do it? The real estate...
Search engine optimization (SEO) has become a common marketing strategy for marketing for most businesses, including real estate. However, not everyone is skilled in SEO. Furthermore, it can be very challenging to resolve all your...
Most often, when people hear about QR codes, they immediately think it is something for a developer or they don’t immediately think of it as a helpful tool. While all developers know a thing or...
Creating an in-house product or a high-value service that can help real estate brokerages, MLSs, and Realtor Associations address specific challenges is the natural approach of every business. However, because of all the technical limitations...
Did you know that mobile real estate apps are slowly replacing websites? This might come as a shocking wave to many people, given that websites are a thing now. However, let’s take into consideration the...
As a real estate agent, closing deals for your brokerage is significant and will help increase your ratings and earn you more credits. However, as easy as it may sound, many new real estate agents...
Undoubtedly, the internet has been the go-to source of information for everyone in this generation. And it has, without any question, proven to be very effective. As real estate professionals in this time and age,...
