real estate website

How to Prepare Your Real Estate Website to Attract More Buyer Leads

The real estate industry is an ever-changing business. When the economy hits a new high, the market starts leaning toward buyers and vice versa. Following a spike in economic indexes and employment rates post-pandemic, real estate analysts anticipate an eventual recession, and this only means one thing for agents and brokers—time to focus on buyers. 

Whether or not you focus on buyers, it is time to make a few shifts in how we do business to fully address the needs of the market. In this guide, we are going to focus on your most influential business tool, your real estate website. 

Check out Realtyna’s Portfolio to see some examples in action.

How Do I Attract Buyers on My Real Estate Website?

To answer this question, we need to know what services buyers look for when they get online. Here is a quick checklist:

  • Search for potential properties
  • Receive valuable information about properties
  • Conveniently reach out to agent(s) for communication
  • Check out the property online or in person
  • Calculate home value and mortgage
  • And more

We have two objectives here. One is to make sure we offer these services and two, make sure we offer these services with the highest possible quality; after all, the competition is intense. 

In the following section, we will show you what tools can help you provide the services mentioned above with the highest quality:

What Tools Do I Need?

Realtyna offers a wide range of products and services to ensure that you build a converting real estate website. Here is a list of solutions and services that help you effectively serve your buyer clients:

Organic MLS Integration

Buyers need seamless and easy access to MLS listings. Organic MLS integration guarantees updated and indexable property listings on your site. Learn more here:

Managed Hosting

IDX/ MLS sites with organic listings information require hosting services they can trust. You are highly recommended to use Realtyna’s Managed Hosting. Here is why:

CRM and Membership

Potential buyers will find your website on Google and will need to interact with your agents. Proper CRM and Membership solutions can help you make sure every lead is well accounted for. 

CRM Add-on

Membership Add-on

Open House 

Using this feature, those who are interested in a property can easily learn about open house possibilities. They can book a visit using the quick calendar provided. 

Mortgage Calculator

You can provide a quick calculator for your clients to get a good picture of mortgage options. Learn more here:

Feature-rich and Customizable Website Builder 

Building a website requires a platform you can trust. One with a strong page builder like Elementor and lots of useful widgets and plug-and-play options. WPL for Elementor is the solution here:

School and Demographic Information

School and demographic information is very valuable for buyers. They want to know as much as possible about the vicinity of the property, details like the media income, prices, ages, top schools, etc.

School Info Add-on

Demographic add-on

Do You Have an App?

With over 80% of home searches initiated from a mobile phone, a custom-branded mobile app is the key tool to be available for more potential buyers. Check out the following article to see how mobile apps help you generate leads:

Top Real Estate Apps That Can Improve Your Lead Generation

If you are a brokerage or real estate office looking to equip your agents with custom branded tools, Realtyna offers white-brand apps with all the features above. Learn more here:

White-Label App

How Can I Get Started?

To get started, you can contact one of Realtyna’s solutions advisors today for a free consultation.

(302) 525 8222

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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