It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however. There is...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
A summary of the trends and evolutions in the real estate industry The U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, more than 500 small to...
Closing costs are a variety of fees that are paid at the closing of a real estate transaction. These fees, which can total 2 percent to 7 percent of the final sale price, typically include...
Real estate agents get listings through a number of strategies, including networking with their target clientele and others who can provide referrals, using traditional and online marketing to reach potential customers, and employing old fashioned,...
In the USA, the real estate industry works through agents and brokers. These licensed salespeople assist during a real estate transaction by marketing homes, communicating with attorneys, and negotiating on behalf of their clients, though...
Yes, real estate agents can work from home, and many do. Others choose to work from the office despite having the option to work from home. Ultimately, it is a question of personal preference with...
Real estate commissions work as a percentage of the final sale price of a home or property. This fee (often 5-6%)* is negotiated on a case-by-case basis between the seller and the listing agent and...
The real estate industry is evolving fast. In Southern California, things may be evolving the fastest. It’s to a point where Realtors say keeping up with technology is among their biggest challenges. To help CLAW...
Real estate agents are in a constant battle with time. They must show homes, meet clients, prepare documents, and host open houses. Many also serve as webmasters for their IDX sites, bloggers, and social media...
Real estate school can take between 5 days and 8 months depending on your state requirements and your learning style. It rarely takes more than a year, though this is possible if you fail a...
By and large there is no typical day for real estate agents. Each day is unique and varies between client meetings, showings, and other responsibilities. Still, many agents fall into a general pattern of office...
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday—liking pages, commenting on...
When it comes to real estate marketing, most agents rely on the same few tried and tested strategies. These work, no question. But how can you stand out from the pack if you are doing...
The 2018 real estate market began with historically low mortgage rates and rapid price growth. As the year winds down, however, we are seeing rates rise and prices slow. Experts attribute this market cooling to...
The real estate industry is evolving. Each year brings new technologies that reshape the way agents and brokers approach their work. For many, this can be a stressor. However, those that embrace the change and...
Over the last year the Realtyna blog took a huge leap forward with new content to help real estate agents do their job. We wrote about the new RESO Web API and what it means...
Spring and summer are generally known to be peak seasons to sell a home. The weather is nicer. There are more buyers. The days are longer. The real estate market is so heavily weighted toward...
Social proof is the reviews, testimonials, and social shares that customers provide about a product or service that help lead others to make the same purchase. Social proof is important in real estate and many...
Wow. What. A. Year. Realtyna clients took a giant leap forward in 2018 with new products, MLS, and themes, as well as, new partnerships and channels to keep up with real estate tech. Let’s look at some stats: 5...
Real estate blogging is a great way to boost your presence online and increase leads. But it can also be a bit of a black hole. Once you get started down the blogging path, it...
The truth about real estate agents is that they have to be in the know all the time. Keeping up with technology changes and being tech-savvy can be quite a lot to handle. Especially now...
WPL Pro is the feature product of the real estate technology company, Realtyna. This product is a real estate IDX plugin for WordPress, completely developed and owned by Realtyna. With the two terms often being...
Page views drop off pretty fast for old blog posts. This can causes headaches for real estate agents who market online. Luckily, there are a few tactics to refresh old content. Follow these steps to rejuvenate your old...
No, the MLS is not free because it is a private service offered by the local real estate board (or in some cases, privately owned). Typically, real estate agents pay between $20 and $50 a...
You can expect to pay 10 percent of the final sale price when selling a house. This includes the agent’s commission, which is typically 6 percent, as well as, any necessary home repairs, staging costs,...
A featured snippet is a search result displayed prominently at the top of the page that includes a block of text and a photo that attempt to answer a question entered into Google. Featured snippets...
Real estate agents should dress to the clients they are serving, but err on the side of formal, conservative, and professional. In general, this means wearing a suit most days. You should wear something sharp...
In every real estate agent’s office around the country, you will find some things in common. Open house signs, a few fliers or brochures, and maybe a pen or notepad with their name on it....
The fast paced, exciting world of real estate is attractive to many. Interest in becoming a real estate agent is now at an all time high. With all the popular shows and movies out there...
Real estate is a fast paced, unpredictable industry. For many people, it can be an exciting, great place to work, while others might dread the ups and downs. But with such a volatile career, even...
Real estate affects the economy because it makes up a large portion of individual and business wealth across economic sectors. When real estate prices rise, wealth increases, so individuals and businesses are more likely to...
Real estate is a referral heavy business. To succeed you need to know people and people need to know you. For many agents, this means family and friends are important factors in their business. It’s a difficult...
Your time is precious and it should not be wasted on obsolete ways to generate leads when you can do it with a few clicks of a button. By no means am I suggesting to...
To succeed in real estate, you must possess a lot of skills. Skills in communicating, negotiating, math/statistics, knowing your community and people are all necessary for your job. One of the most important skills to...
We all know brands. I bet after seeing this word, your mind already connected it with brands like, Google, McDonald’s, Coke and Apple. That is because they have taken their time and effort to market...
Are you thinking about starting a career in real estate or already early on your path? Since you clicked on this article, my assumption is yes. First let me tell you some things you probably...
Let me tell you something obvious: making it past your first year in real estate is hard. Studies have shown that something between 70%-97% of new agents fail. This failure rate can boil down to...
In person, relationship based real estate is phasing out. What is it being replaced with? Digital relationships. This is the age of convenience, and as a real estate agent, you must be ready to adapt...
