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08 May 8 Tips to Improve Your Real Estate Facebook Ad

Posted at 11:59h in Best Practices and Lead Generation, Blog, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales. To take advantage of these opportunities,...

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07 May Find Out Who Is Visiting Your WordPress IDX Website With Realtyna’s User Analytics Add-on

Posted at 11:49h in Best Practices and Lead Generation, Blog, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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Traditional brick and mortar real estate was a personal business. Because most business was done face-to-face, agents would get to know their leads individually. Today, most lead generation occurs online where it can be very difficult...

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06 May 8 Questions With the New RESO CEO Sam DeBord

Posted at 10:00h in Blog, Influencers, Real Estate Tech News by Tait 0 Comments

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On April 11, Sam DeBoard was announced as the new CEO of RESO. Sam is a long-time industry leader who previously served as the President’s Liaison for MLS and Data Management at NAR. He also...

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03 May 18 Tips to Make a Normal Real Estate Listing Video Into Internet Gold

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Basics, Real Estate Marketing, Real Estate Tips by Tait 0 Comments

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There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. “My listings are nothing special.” “People only care about luxury listings.”...

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02 May What Is the Council of Multiple Listing Services?

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Tech News by Tait 0 Comments

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The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and...

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01 May 9 Ways To Up Your Real Estate Social Media Game With Xara

Posted at 10:16h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Technology, Real Estate Tips, Social Media by Tait 0 Comments

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Social media offers a lot for real estate agents. You can share listings, publish content and engage with leads all in a way that benefits your business and your life. But the competition on social media...

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30 Apr How to Become a Real Estate Agent in Florida

Posted at 10:00h in Blog, Essentials, How To's, Real Estate Basics by Tait 6 Comments

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To become a real estate agent in Florida you must be 18 years old, have a high school diploma, and submit to fingerprinting. You also must complete 63 hours of pre-licensing education and pass the...

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29 Apr How to Improve Listing Accuracy On Your Real Estate Website With the Realtyna Brokerage Add-on

Posted at 10:00h in Blog, How To's, Real Estate Technology, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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One of the most interesting questions about the modern real estate industry is decentralization. Rather than a single warehouse for all real estate listings, there are more than 500 MLS and countless other web portals and...

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26 Apr How to Block Spam With CAPTCHA on Your WordPress Real Estate Website

Posted at 10:00h in Blog, How to, How To's, Real Estate Tips by Tait 0 Comments

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As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been...

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25 Apr How to Convert Your Listings Into Facebook Dynamic Ads for Real Estate

Posted at 10:00h in Best Practices and Lead Generation, Blog, How To's, Lead Generation, Real Estate Tech News, Real Estate Tips, Social Media by Tait 2 Comments

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The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...

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24 Apr 7 Ways a Custom Real Estate App Can Help You Generate Leads and Boost Sales

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Tech News, Real Estate Technology by Tait 1 Comment

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Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space...

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22 Apr How to Reduce Bounce Rate on Your IDX Real Estate Blog

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, How To's, Real Estate Tips by Tait 1 Comment

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As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents...

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19 Apr How School Ratings Data Can Help You Generate and Convert More Leads

Posted at 10:00h in Best Practices and Lead Generation, Blog, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...

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18 Apr 4 Trends that Explain how Millennials are Changing Real Estate

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Morgan Taylor 0 Comments

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April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee...

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17 Apr What is Upstream in Real Estate?

Posted at 10:00h in Blog, Essentials, Real Estate Tech News by Tait 0 Comments

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Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...

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16 Apr How Much Does It Cost to Maintain a Real Estate License?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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It costs about $1,200 per year to maintain a real estate license, including association fees, MLS fees, lock box fees, and continuing education requirements. The precise amount varies by state and local association, however. There is...

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15 Apr How to Use Text Messages to Generate More Leads From Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, How to, How To's, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News by Tait 1 Comment

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Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...

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12 Apr How Is the Landscape for MLS Changing?

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Trends by Tait 0 Comments

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A summary of the trends and evolutions in the real estate industry The U.S. real estate industry is characterized by decentralization. No one body warehouses property listings across the country. Instead, more than 500 small to...

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11 Apr How to Build a Heartland MLS IDX Site With WordPress

Posted at 10:00h in Blog, How to, IDX, Real Estate Technology by Tait 0 Comments

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Heartland MLS is one of the most important MLS in the nation. It hosts thousands of listings in Kansas City and the surrounding towns in Missouri and Kansas.   Pulling these listings and integrating them into...

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10 Apr How to Create a 301 Redirect for Your WordPress IDX Real Estate Website?

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...

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09 Apr What Is a Short Sale In Real Estate?

Posted at 11:37h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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A short sale is when a property is sold at a price that is lower than the mortgage that is owed on it and the lender accepts the loss. While not the preferred option for...

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05 Apr 7 Neighborhood Intelligence Strategies to Boost Lead Generation From Your IDX Real Estate Website

Posted at 10:00h in Best Practices and Lead Generation, Blog, IDX, Lead Generation, Real Estate Marketing, Real Estate Tips by Tait 0 Comments

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As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not...

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02 Apr How to Manage Your Agents With the Brokerage Add-on

Posted at 07:09h in Blog, How to, IDX, Realtyna Products and News by Tait 0 Comments

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The broker has a unique position in the real estate industry. As the office lead, he or she takes a management role. By overseeing agents and assisting with transactions, the broker ensures that the office...

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29 Mar Realtyna Announces Complimentary Logo Design For New Agents

Posted at 11:18h in Best Practices and Lead Generation, Blog, Creative ideas, IDX, Real Estate Basics, Real Estate Marketing, Realtyna Products and News by Tait 0 Comments

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Are you a new agent looking to make waves online? Realtyna will design your real estate logo for free with a purchase of $1149 or more. You can also purchase logos individually from our Exclusive Logo...

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27 Mar How to Connect an IDX Website to Zapier

Posted at 12:18h in Blog, How to, How To's, IDX, Real Estate Tech News, Realtyna Products and News by Tait 0 Comments

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Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...

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25 Mar How to Create a Custom 404 for Your WordPress IDX Real Estate Website

Posted at 10:00h in Blog, How to, How To's, IDX by Tait 0 Comments

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We’ve all encountered them. That pesky notification when the page you are looking for cannot be found online. But did you know your IDX website produces these errors too? It does, and they can be just...

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22 Mar What is MLS Grid?

Posted at 10:00h in Blog, Essentials, Multiple Listing Service, Real Estate Tech News, Real Estate US by Tait 0 Comments

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MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...

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21 Mar What Are Closing Costs in Real Estate?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Closing costs are a variety of fees that are paid at the closing of a real estate transaction. These fees, which can total 2 percent to 7 percent of the final sale price, typically include...

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19 Mar 8 Facebook Video Tips for Real Estate Agents

Posted at 10:56h in Best Practices and Lead Generation, Blog, Real Estate Basics, Real Estate Tech News, Real Estate Tips, Social Media by Tait 0 Comments

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As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...

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15 Mar How User Analytics Can Help You Learn About Your Leads and Improve Your Marketing

Posted at 10:00h in Blog, IDX, Lead Generation, Real Estate Marketing, Real Estate Tech News, Real Estate Tips, Realtyna Products and News by Tait 0 Comments

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To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...

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14 Mar How iBuying Will Impact the Real Estate Industry in 2019

Posted at 10:00h in Blog, Real Estate Tech News, Real Estate Technology, Real Estate Tips by Morgan Taylor 0 Comments

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By Jennifer Karami of Redfin Despite a softening market, technology will continue to radically transform the real estate industry in 2019 and beyond. This year, as home buyers continue to scrap for top dollar offers, a...

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12 Mar How Does MLS API Work?

Posted at 10:00h in Blog, IDX, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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MLS API works by connecting your website to an MLS database via the application programming interface, which allows you to retrieve up-to-date property listings and display them publicly. When building an IDX website, one of...

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11 Mar What Does Real Estate Mean?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 2 Comments

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Real estate means property, such as land, the buildings on it, and any natural resources within the property boundaries, such as minerals and crops. Real estate is distinguished as property that is physical and immovable,...

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05 Mar How Do Real Estate Agents Get Listings?

Posted at 10:00h in Best Practices and Lead Generation, Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Real estate agents get listings through a number of strategies, including networking with their target clientele and others who can provide referrals, using traditional and online marketing to reach potential customers, and employing old fashioned,...

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04 Mar A Conversation With Outgoing RESO CEO Jeremy Crawford

Posted at 10:00h in Blog, Influencers, Real Estate Tech News, Real Estate Technology by Tait 0 Comments

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Part 3 of our Monthly Special Guest Series On Feb. 6, Jeremy Crawford stepped down as RESO CEO to become CEO at the Atlanta-based First Multiple Listing Service. Before he left, he spoke with Realtyna on...

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01 Mar How The Real Estate Industry Works In the USA

Posted at 10:00h in Blog, Essentials, Real Estate Basics, Real Estate Technology, Real Estate US by Tait 5 Comments

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In the USA, the real estate industry works through agents and brokers. These licensed salespeople assist during a real estate transaction by marketing homes, communicating with attorneys, and negotiating on behalf of their clients, though...

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28 Feb How Can I Get a Nationwide Data Feed of Real Estate Listings?

Posted at 10:00h in Blog, How to, How To's, Multiple Listing Service, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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The best option to get a nationwide data feed of real estate listings may be ListHub, a syndication service that has agreements with more than 500 MLS. There are a few other options too, such...

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26 Feb Are Real Estate Agents Happy?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 1 Comment

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Yes, real estate agents seem to be pretty happy. It’s not always the case, but real estate agents have ranked highly in several job satisfaction surveys since 2010. And some real estate companies, such as...

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22 Feb Are Real Estate Fees Negotiable?

Posted at 10:00h in Blog, Essentials, Real Estate Basics by Tait 0 Comments

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Yes, real estate fees are negotiable because virtually everything is negotiable in real estate, including the commission, closing costs, staging costs, and repairs. All together, sellers can expect to pay about 10 percent of the...

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20 Feb How to Add Yelp to Your Real Estate IDX Listings

Posted at 10:00h in Blog, How to, How To's, IDX, Real Estate Tech News, Real Estate Technology, Realtyna Products and News by Tait 0 Comments

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The demand for neighborhood intelligence is growing rapidly. More and more buyers are taking into account access to local shops, restaurants, and transit when purchasing a home. In a 2017 NAR survey, 80 percent of respondents...

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