While certainty a unique housing option, houseboats are persistent. For at least a century, these floating homes have offered a way to get access to the urban lifestyle and all its benefits without breaking the...
ClickFunnels is a hugely popular web tool that simplifies the process of building an online sales funnel to generate and convert leads. Users can build a funnel for a product or service, publish it alongside...
Mailchimp is one of the web’s most popular email marketing platforms. The service simplifies marketing tasks by allowing you to target leads with campaigns and identify patterns in the way people engage with your business. This...
Millennials are making the largest segment of homebuyers. Now is the perfect time to invest in this target audience by customizing goods/services in order to appeal to their expectations, needs and wants. Good marketing and...
Define custom listings such as mobile homes or prefabricated homes and create a property search website for marketing and sales. Mobile homes are a niche property listing type. Some agents specialize in mobile homes because they...
The best IDX sites are constantly evolving. Agents and brokers upgrade their sites with new plugins and software to solidify advantages over the competition and drive new business. It is a best practice to put up...
Access to the MLS usually requires a real estate license. But sometimes you can gain access by partnering with an agent, building a long-standing relationship with the MLS, or signing up as an unlicensed assistant....
Commercial real estate is property that has been developed for income generation. This can include anything used exclusively for business purposes, such as offices, hotels, restaurants, stores, and gas stations. Introduction to Commercial Real Estate Businesses need...
To become a real estate agent in California you must be 18 years old and you must disclose any criminal or disciplinary action. Applicants also are required to take 135 hours of college-level real estate...
WordPress has an internal scripting language known as Shortcode. It is powerful and intuitive. And it can help real estate agents automate their WordPress IDX website and get back to what they do best, which...
Email remains one of the highest converting marketing strategies. That is why establishing and building an email list is essential for most real estate agents. But how do you get started? If you have an IDX WordPress...
As a real estate agent your life is interesting. You work in a fast-paced industry where the stakes are high and the competition is fierce. You sell beautiful homes to interesting people, and you get...
Page speeds are hugely important for an online business. The longer your leads wait, the less likely they will stick around. Here are some statistics demonstrating this point: 53% of mobile users leave a site...
Allowing comments on your IDX website or real estate blog is a good idea to foster engagement and build community. But it can quickly descend into what resembles a Wild West style bar fight. On...
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your...
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers. Leads say they both prefer email content and they are more likely to act on it. In...
To become a real estate agent in Florida you must be 18 years old, have a high school diploma, and submit to fingerprinting. You also must complete 63 hours of pre-licensing education and pass the...
One of the most interesting questions about the modern real estate industry is decentralization. Rather than a single warehouse for all real estate listings, there are more than 500 MLS and countless other web portals and...
As real estate professionals, we want to generate comments on our website. This demonstrates that our content matters and it helps create a sense of community. But not all comments are good comments. If you’ve been...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there? Many real estate agents...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...
Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...
We’ve all encountered them. That pesky notification when the page you are looking for cannot be found online. But did you know your IDX website produces these errors too? It does, and they can be just...
The best option to get a nationwide data feed of real estate listings may be ListHub, a syndication service that has agreements with more than 500 MLS. There are a few other options too, such...
The demand for neighborhood intelligence is growing rapidly. More and more buyers are taking into account access to local shops, restaurants, and transit when purchasing a home. In a 2017 NAR survey, 80 percent of respondents...
You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most...
It’s a situation no one wants. You go online, type in your url, and find your IDX real estate website won’t load. You click refresh—still nothing. The first reaction for most is to fire off a...
We get the question a lot: How can I get all the MLS in a single feed? The answer is you can’t, but you can get close. As a ListHub publisher, you can access the listings...
Blog readers like consistency. They like checking their favorite blogs at the same time each day and finding new content. The real estate industry, on the other hand, does not like consistency. Every day presents...
Real estate agents doing business online need tools. For many, the most important is the IDX website, which allows them to publish listings and generate leads. The next most important might be an email address. Once...
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday—liking pages, commenting on...
ListHub is North America’s leading real estate syndication platform. As a ListHub publisher, you have access to listings from over 500 MLS across the United States. This broad reach has helped ListHub become an essential resource...
To create a WordPress website that sends IDX to Facebook, you should install Realtyna WordPress software. Then, create Facebook Ads, Business, and Developers accounts and add the information to the Realtyna Facebook Add-on. Facebook is a...
To uninstall plugins on a WordPress IDX website, navigate to your WordPress dashboard, and then access the Plugins panel. Find the plugin you wish to uninstall, and click delete. Over time, many WordPress users build up...
Google Analytics is a powerful tool for real estate agents. It can help you learn about your leads and how they interact with your IDX Site. Ultimately, this can help you generate more leads and...
Realtyna integration software allows you to add ListHub to your WordPress website and display listings. ListHub is considered the nation’s premier real estate syndication platform. With content agreements with more than 600 MLS, ListHub presents the...
With Realtyna’s integration software for WordPress you can import ListHub listings and build a property search website. With content agreements with over 600 MLS, ListHub is the nation’s largest real estate syndication service. It is also...
Zillow is expanding to Canada. Here’s how to outrank it and other portals in your local market. Zillow is a page view machine. With its recent expansion to Canada, it promises to dominate online real estate...