Must-Have Forms for a Real Estate Website in 2024

Must-Have Forms for a Real Estate Website in 2024

This article will review the must-have forms to include on your real estate website this year.

We’ll cover lead capture and contact forms, listings request forms, showing request forms, open house registration forms, and more.

Read on to learn which forms are non-negotiable for your website and how to implement them effectively.

With the right forms, your website will convert more visitors to contacts and clients in 2024.

1. Lead Generation Forms

Lead generation forms are crucial for real estate websites. They allow you to capture information from potential buyers or sellers interested in your services.

Essential fields may include:

  • Name and contact details (email, phone)
  • Property preferences (location, price range, bedrooms, etc.)
  • Timeframe for buying/selling
  • Additional comments or questions

To maximize form submissions, optimize them for user experience and conversions. Keep the number of fields lean, use clear labels, and have a prominent call-to-action button. Additionally, ensure the form is mobile-friendly and loads quickly. If you are using our platform, you can purchase our Lead Capture Plugin.

For more in-depth lead capture, consider progressive profiling. This technique gathers additional information from leads over time, allowing you to build richer profiles without overwhelming users upfront.

Finally, integrate your lead generation forms with a Customer Relationship Management (CRM) system. This will streamline lead management, nurturing, and follow-up processes, ensuring no potential client slips through the cracks.

2. Contact Us Form

Contact forms serve as a direct communication channel between potential clients and your business.

To ensure a seamless user experience, the “Contact Us” form should strike a balance between gathering the necessary information and avoiding overwhelming visitors with excessive fields. At a minimum, the form should include fields for:

  • Full Name
  • Email Address
  • Phone Number
  • Message/Inquiry (Text Area)

Providing a clear purpose for each field can encourage users to complete the form accurately. Implementing field validation can also help minimize errors and incomplete submissions.

Integrating a CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) system can effectively prevent spam and bot submissions, protecting your business from potential security threats.

If you are using the WPL Platform, you can learn how to add a CAPTCHA to our forms.

3. Newsletter Signup

To keep visitors engaged with your real estate business, a newsletter signup form is essential.

Offering a way to capture email addresses allows you to build an email marketing list for promoting new listings, open houses, and other updates.

While social media is important for real estate marketing, email remains one of the most effective channels. An engaged, opt-in email list provides direct access to warm leads.

  • Email marketing has an average return on investment of $36 for every $1 spent.
  • Personalized emails generate 6x higher transaction rates.
  • Segmenting lists and targeting messages increases revenue by 760%.

To maximize signups, the newsletter form should be prominently displayed and optimized for conversions:

  • Place it “above the fold” on key pages like the homepage and listing pages.
  • Use a contrasting color to make it stand out.
  • Keep form fields minimal – name and email are sufficient.
  • Include a clear call-to-action like “Get New Listings First.”
  • Offer an incentive like a home valuation or buyer/seller guide.

Stay Compliant

  1. Be sure to follow email marketing laws and best practices:
  2. Include an opt-out link in every email.
  3. Use a double opt-in process for new subscribers.
  4. Allow subscribers to manage preferences and content types.
  5. Clearly state your privacy policy.

4. Mortgage Calculator

A mortgage calculator is an indispensable tool for any real estate website. It allows potential buyers to estimate their monthly mortgage payments and understand the long-term costs associated with purchasing a property.

An effective mortgage calculator should have:

  • Home Price: Users should be able to input the desired property value.
  • Down Payment: The calculator should allow users to enter their planned down payment amount or percentage.
  • Loan Term: Options for different loan terms, such as 15 or 30 years, should be available.
  • Interest Rate: Users should have the ability to adjust the interest rate based on current market conditions or their specific situation.

To understand how you can enable the mortgage calculator feature on your website, visit this link.

5. Home Valuation Request Form

Providing this form offers several key benefits to your website visitors:

  • The convenience of requesting a valuation online 24/7 without having to call or visit in person.
  • Ability to get a quick, ballpark estimate to gauge if selling makes sense for their situation.
  • Option to then follow up with an agent for a more formal, in-depth valuation if interested in listing.

Key Form Fields

  • Full property address and any unit/suite number
  • Number of bedrooms and bathrooms
  • Year built and any recent renovations
  • Estimated square footage of home
  • Contact details like name, email, phone number
  • Additional comments section for special details


There is no conclusion!

Forms are SUPER IMPORTANT for all types of real estate websites, just implement them on your website and know how to use the data.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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